my practice proposal for task 3 - including a slide of my feedback

1. Green and
BLUEZ
A magazine created in c0lLABORATION
with The London magazine

2. MY MAGAZINE BASIS
• Artist based magazine that discovers new faces in the
contemporary R&B realm
• Each month there is a new artists who features in the
issue - this brings new content each month and displays a
different style from the artists of the same contemporary
R&B genre
• Attract a large basis

3. MY MAGAZINE AIM
• To promote new talent that comes under the contemporary R&B genre
• Inform readers of new fresh talent and content to North London
• Boost the new artists career - publicity
• Bring environmental awareness to North London
• Bring contemporary R&B out into the North London music scene as it is a
more unrecognised sub-genre
• provide entertainment for the customers
• Inform consumers that there are many popular and successful artists who
come under this sub-genre

4. MAGZINE FORM
• I will be producing a hard copy of
the magazine as well as an online
based version
• My magazine will be priced at £3.10
to make it marginally profitable but
also affordable - hard copy
• Online subscription will be priced
£3.00 a month and annual price for
12 issues will be £30.00
• 10% discount on the online
subscription when a hard copy is
purchased - saving our environment

5. GENRE
• R&B as a whole is a widely listened to genre however
people are widely unaware of the many modern day artists
they enjoy listening to descend from R&B into the
contemporary path
• R&B came around in the 1950s and the contemporary
stem came later due to the modernised aspects
• Many aspiring artists are inspired through the popular
artists of contemporary R&B so I am bringing them out to
be recognised

6. MOODBOARD
• My moodboard represents the genre of contemporary R&B
• Colours, artists, magazine examples and fonts are all displayed

7. MAGAZINE
CONTENT
• Small biography of the artists
• Images of the artists and things in relation to their life or music journey
• Funky artwork that will create a fun flair to the page
• Self progression images and Animated portraits
• Columns on different aspects to their music
• “Behind the music” and lyrics of their songs
• Reviews of the music they produce
• Words from family/friends of the artist
• Include artists who have made it big and are North London born

8. TARGET AUDIENCE
• Unisex product and target
audience
• Primary audience - 15-19 -
youthful content and genre
• Secondary audience - 30-40 -
can promote nostalgic feelings of
R&B with a modern day touch
• Tertiary audience - people who
don’t tend to use the music
platform and are open minded to
be introduced to something new,
broaden their spectrum

9. MY UNIQUE SELLING POINT
• My unique selling point will be the factor of winning
concert tickets to the highly popular contemporary R&B
artists such as Drake, The Weeknd, H.E.R, Jorja Smith
and Beyonce
• Be in with a chance to win these concert tickets for their
upcoming tour/concerts

10. RESOURCES
• Tripod
• Desktop computer
• Editing softwares
• Props
• Camera
• Camera lense
• Printer
• Backdrop
• Money

11. PERSONNEL
• Music artist, artists family/friends
• Photographer
• Model (s)
• Writer
• Printing firm
• Distributer - contracted
• Lawyer

12. NAMING THE MAGAZINE
Green and
BLUEZ
• “BLUEZ” emphasises the Rhythm and Blues and it is where Contemporary R&B
originated from and a sub-genre
• “z” for an added modern feel to accommodate the 30-40 year olds who see R&B
as an older genre
• Connotations of “green” are energy and life
• Connotations of the environment come from “green” - a message we are trying to
send

13. ONLINE DISTRIBUTION
• Online version will be distributed online through a
subscription - subscription is encouraged for
environmental purposes
• Creating a larger online presence through social media
marketing makes it easter to distribute
• Will be accessible through www.thelonodnmagazine.co.uk
• Monthly online releases

14. PHYSICAL DISTRIBUTION
• Distributing the print based magazines will consist of
putting them into shops
• Mainstream stores - e.g. TESCO
• Smaller shops - e.g. newsagents
• Opportunity to observe

15. MARKETING METHODS
• Market our magazine on many
platforms for maximum
exposure to the public eye
• Create an
@TheLondonMagzineXRnB
and
#TheLondonMagaizineXRnB.
• Create paid ads with
influencers and on the social
media platform

16. • Advertising in the tube which is Londons
largest and more widely used transport
system
• Plaster my magazine front cover on the
platforms, trains and escalators

17. FONT STYLES
• Heroes Legend: masthead
font - branding
• Houston Comics Personal:
strap lines and headlines
• Andale Mono: majority font
Green and BLUEZ

18. COLOUR SCHEME
• Keeping it simple
• Monochromatic theme
• Pops of neon colours around the pages and lettering
• Helps establish what information should be read first

19. COMPETITORS
• There is a gap in the market for my magazine as there is nothing
like my product out there
• Competitors prices are higher but must start slightly lower to build
a curtailer base
• Similar colour schemes - all contrast and compliment each other

20. THANK
YOU!

21. PITCH FEEDBACK
• This is version 1
• don’t have my back to people
• Adjust the age range
• State it will not cost to feature in our magazine - we are doing them a favour
to boost their careers and they are generating sales and publicity for our
magazine (not mush money for them to pass as they are start up artists)
• Elaborate on the environmental aspects
• What are the green aspects of the magazine - connote the. Main objective
• Hand drawn and digital sketches