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In what ways does
your media product,
develop or
challenge forms and
conventions of realZerminay Shah
I began my research by looking into the
conventions of broadsheet, tabloid and
local newspapers, to give myself an
understanding of what the main
differences there are between each type
of newspaper and what they also share so
I would have a clear idea when creating
my newspaper what kind of newspaper I
would want to make and to follow there
particular conventions.
The Difference between tabloid
and broadsheet newspapers?
Broadsheet Newspaper
• Hard news.
• Front cover is heavy text,
rather than mainly
pictures.
• Not as many images or
advertisements.
• Not Colourful.
• More serious and less
sensationalist.
• More expensive than tabloid
newspapers.
• Overall a thicker newspaper
Tabloid newspaper –
• More relaxed and laid back
language.
• Front cover is mainly
pictures.
• Soft News (mainly about
celebrities and gossip).
• Designed to appeal to a
mass audience and
readership.
• The format is smaller giving
the news in condensed
form.
• Usually many pictures.
• Cheap.
I researched the difference between national
tabloid and broadsheet newspapers
to learn the different codes and conventions used.
Just by reading the headlines of the articles and skimming through the
articles I could tell the language in broadsheet newspapers is much more
serious and informative than in tabloid newspaper, articles such as
politics or serious incidents in the UK or other countries.
The type of articles and language used in tabloid newspaper is a lot more
laid back language and soft news, such as celebrities, gossip and
sensationalist crime stories.
In comparison, the mode of address for both these type of newspapers
are completely different, Broadsheet newspapers are much more formal,
therefore are aimed towards an upper class, especially as they are also
more expensive. Whereas tabloid newspapers are more informal,
therefore aimed towards working class or lower class people, and are
also cheap.
Local Newspaper Conventions:
Large bold
mastheads
Soft news
Local businesses
advertisements
Large, bold and eye
catching headlines
Three colour rule
From my research, I learnt most newspapers are aimed towards adults and elderly
people. The typical subjects included in local newspapers would not appeal to
teenagers or a younger audience. Most of the local adverts would not appeal to
them either.
Ham& High Local Newspaper.
From all my research into local newspapers
from different areas, Ham&High, which is
aimed towards people living in Hampstead
and Highgate, was my favourite local
newspaper.
The main reason I feel I preferred this the
most was because of the layout and design
they used. I found many of the local
newspapers I researched layout and designs
very simple, such as the fonts and colours
used.
As I wanted to create a local newspaper which
would be eye catching and look interesting, I
chose to use this newspaper as a guide
throughout creating my newspaper, such as
using the same gutter and bleed
measurements as they used and also a similar
layout.
I chose to do conventions similar to tabloid newspapers as I felt this would appeal more
towards my target audience, being young people. Yet I also used some broadsheet
newspaper conventions.
Conventions I used from tabloid newspapers for my front
cover:
Colourful
Many images and
advertisements
included
Large bold
masthead
Various fonts
used
Celebrity Included
Large bold font
used for main
article
Language appeals
to target audience
Conventions similar to broadsheet
newspapers for my front cover:
More text used on
the front cover
than tabloid
newspapers
How Is my local newspaper similar to
other local newspapers?
Large, bold and eye
catching masthead.
Local businesses being
advertised
Main article is soft
news.
Three colour
rule used.
Different fonts and
font sizes used
Banners
Captions
First page of local newspapers
codes and conventions:
Contents
4 columns
Regular topics
included within
the newspaper
By line
Contact
details
Events in the local
area
Welcome
paragraph
Local business
being advertised
Similar conventions with my local newspaper and another
local newspaper:
Contents
Local advertisements
Subheads
in large
bold font
Four columns
used
Contact details
Soft news,
e.g. events
in the
area,
what's
new in the
are etc.
Challenging & Developing
conventions
• I feel with my first page of my local newspaper I made,
I challenged and developed the conventions. I
followed the conventions of adding a contents, and
articles which are soft news.
• Conventions I feel I challenged was adding many more
pictures and colour than what would normally be
put in a local newspaper, as my target audience is
teenagers and young people I felt I had to add this
to attract them more.
•
Radio Advertisement
Before I began writing the script and
recording my radio advertisement I
did some research into how to make
effective radio advertisements. Once
picking up the typical codes and
conventions, I knew how to structure
my radio advertisement.
• I followed the conventions
of keeping it under 50
seconds, so the
audience listening don’t
become uninterested.
• Using various sound effects.
• Keeping it simple yet unique
at the same time.
The script I wrote for my radio advertisement.
Billboard Poster.
Before creating this media product, I
also did some research into effective
billboard posters. Unfortunately I
was unable to find any newspapers
being advertised on billboards as
they are not typically advertised on
them. Yet I followed the
conventions of:
• White background with a simple
yet eye catching image which
is relevant to the product
being promoted.
• Giving a large bold question,
which is sometimes a quote
as well.
• Giving simple and short
information about the
product being sold.
• Overall I feel I used most conventions from tabloid
newspapers mainly. The conventions I challenged
would be my target audience, as most local
newspaper's are aimed towards the elderly or
adults.
• Another convention I challenged was having more
text than most tabloid newspapers and more
similar to broadsheet newspapers.
• Conventions I developed would be including a
twitter address for the newspaper, and also an
app which could be downloaded. I did this as this
would appeal for my target audience.

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Challenges conventions with local newspaper for young readers

  • 1. In what ways does your media product, develop or challenge forms and conventions of realZerminay Shah
  • 2. I began my research by looking into the conventions of broadsheet, tabloid and local newspapers, to give myself an understanding of what the main differences there are between each type of newspaper and what they also share so I would have a clear idea when creating my newspaper what kind of newspaper I would want to make and to follow there particular conventions.
  • 3. The Difference between tabloid and broadsheet newspapers? Broadsheet Newspaper • Hard news. • Front cover is heavy text, rather than mainly pictures. • Not as many images or advertisements. • Not Colourful. • More serious and less sensationalist. • More expensive than tabloid newspapers. • Overall a thicker newspaper
  • 4. Tabloid newspaper – • More relaxed and laid back language. • Front cover is mainly pictures. • Soft News (mainly about celebrities and gossip). • Designed to appeal to a mass audience and readership. • The format is smaller giving the news in condensed form. • Usually many pictures. • Cheap.
  • 5. I researched the difference between national tabloid and broadsheet newspapers to learn the different codes and conventions used. Just by reading the headlines of the articles and skimming through the articles I could tell the language in broadsheet newspapers is much more serious and informative than in tabloid newspaper, articles such as politics or serious incidents in the UK or other countries. The type of articles and language used in tabloid newspaper is a lot more laid back language and soft news, such as celebrities, gossip and sensationalist crime stories. In comparison, the mode of address for both these type of newspapers are completely different, Broadsheet newspapers are much more formal, therefore are aimed towards an upper class, especially as they are also more expensive. Whereas tabloid newspapers are more informal, therefore aimed towards working class or lower class people, and are also cheap.
  • 6. Local Newspaper Conventions: Large bold mastheads Soft news Local businesses advertisements Large, bold and eye catching headlines Three colour rule From my research, I learnt most newspapers are aimed towards adults and elderly people. The typical subjects included in local newspapers would not appeal to teenagers or a younger audience. Most of the local adverts would not appeal to them either.
  • 7. Ham& High Local Newspaper. From all my research into local newspapers from different areas, Ham&High, which is aimed towards people living in Hampstead and Highgate, was my favourite local newspaper. The main reason I feel I preferred this the most was because of the layout and design they used. I found many of the local newspapers I researched layout and designs very simple, such as the fonts and colours used. As I wanted to create a local newspaper which would be eye catching and look interesting, I chose to use this newspaper as a guide throughout creating my newspaper, such as using the same gutter and bleed measurements as they used and also a similar layout.
  • 8. I chose to do conventions similar to tabloid newspapers as I felt this would appeal more towards my target audience, being young people. Yet I also used some broadsheet newspaper conventions. Conventions I used from tabloid newspapers for my front cover: Colourful Many images and advertisements included Large bold masthead Various fonts used Celebrity Included Large bold font used for main article Language appeals to target audience
  • 9. Conventions similar to broadsheet newspapers for my front cover: More text used on the front cover than tabloid newspapers
  • 10. How Is my local newspaper similar to other local newspapers? Large, bold and eye catching masthead. Local businesses being advertised Main article is soft news. Three colour rule used. Different fonts and font sizes used Banners Captions
  • 11. First page of local newspapers codes and conventions: Contents 4 columns Regular topics included within the newspaper By line Contact details Events in the local area Welcome paragraph Local business being advertised
  • 12. Similar conventions with my local newspaper and another local newspaper: Contents Local advertisements Subheads in large bold font Four columns used Contact details Soft news, e.g. events in the area, what's new in the are etc.
  • 13. Challenging & Developing conventions • I feel with my first page of my local newspaper I made, I challenged and developed the conventions. I followed the conventions of adding a contents, and articles which are soft news. • Conventions I feel I challenged was adding many more pictures and colour than what would normally be put in a local newspaper, as my target audience is teenagers and young people I felt I had to add this to attract them more. •
  • 14. Radio Advertisement Before I began writing the script and recording my radio advertisement I did some research into how to make effective radio advertisements. Once picking up the typical codes and conventions, I knew how to structure my radio advertisement. • I followed the conventions of keeping it under 50 seconds, so the audience listening don’t become uninterested. • Using various sound effects. • Keeping it simple yet unique at the same time. The script I wrote for my radio advertisement.
  • 15. Billboard Poster. Before creating this media product, I also did some research into effective billboard posters. Unfortunately I was unable to find any newspapers being advertised on billboards as they are not typically advertised on them. Yet I followed the conventions of: • White background with a simple yet eye catching image which is relevant to the product being promoted. • Giving a large bold question, which is sometimes a quote as well. • Giving simple and short information about the product being sold.
  • 16. • Overall I feel I used most conventions from tabloid newspapers mainly. The conventions I challenged would be my target audience, as most local newspaper's are aimed towards the elderly or adults. • Another convention I challenged was having more text than most tabloid newspapers and more similar to broadsheet newspapers. • Conventions I developed would be including a twitter address for the newspaper, and also an app which could be downloaded. I did this as this would appeal for my target audience.