Alfie Ingram is planning an initial magazine project on either football, basketball, or pop culture. He likes football and basketball and has friends interested in basketball who could assist. A pop culture magazine allows inclusion of different topics like movies, TV, and news. Alfie will research popular fonts, conduct audience research and interviews, create a mood board and schedule to guide the project. He plans to choose a genre, design cover and spreads in Photoshop, and evaluate the final product.