1. Alexis T. Yavorsky
117 W. Avenida Magdalena, San Clemente, CA 92672
949.246.6731
alexis.yavorsky@gmail.com
SUMMARY OF QUALIFICATIONS
Seasoned professional with the ability to assess practices, at present and in terms of goals for growth, including market research
to evaluate professional development, referrals, and team members.
Communications expert with excellent verbal skills complemented by strong professional, editorial, academic, and technical
writing abilities. A quick study, who is eager and capable of mastering new platforms or systems if provided the opportunity.
Effective trainer with expertise in customizing action plans, teaching educational or communications programs, and empowering
clients as well as staff to implement new marketing strategies.
PROFESSIONAL EXPERIENCE
Senior Marketing Consultant 8/12-Present
PENICHE & ASSOCIATES CONSULTING FIRM
Firm base - Portland, OR / Home office - San Clemente, CA / 6-8 national travel days per month
Conduct in-office trainings with physicians and team members, including areas of focus in professional development, business
management, case acceptance, position relevant, customer service or marketing trainings, with follow up support.
Develop new marketing and communications campaigns, in conjunction with supplementary digital and print material templates.
Showcase and teach the implementation of the above campaigns, reaching audiences from one-on-one to singular practices to a
workshop of 200 attendees. Produced significant results from such trainings, with a total ROI of up to 86 (68%) growth in new
referrals in one quarter or 230 (38%) annual growth in new referrals. Client testimonials are available upon request.
Manage on-site event planning and logistics for the firm’s quarterly workshops, including the Signature Marketing Course.
Professional Development & Marketing Director 1/12-8/12
BERNSTEIN ORTHODONTIC GROUP Santa Rosa, CA
Created and managed overall marketing plan, events, communications campaigns, and ROI tracking for all endeavors.
Developed copy for and managed all online media or digital marketing, including social media such as Facebook, Twitter, and
Pinterest as well as traditional website platforms such as metadescriptions and blogs.
Advanced the branding, promotional activities, publicity, event planning, and voice of the practice.
Administrative Assistant to Account Manager & Technical Writer 6/11 - 12/11
OFFICETEAM Laguna Niguel, CA
Developed and prepared individualized presentations for meetings with potential or current customers, including product books,
thumbnail and data spreadsheets, and selections of samples for show.
Created various product instructional manuals and marketing materials specific to brand templates.
Draft outgoing company communication to customers and internal communications regarding product guidelines or regulations.
Intern to Assistant Editor 10/10 – 2/11
STAR LEE MAGAZINE Vacaville, CA
Managed editorial interview schedule, providing varied administrative and editorial support.
Developed a database of potential and published woman entrepreneurs.
Wrote editorial articles and copy for promoted product or services for traditional and online media platforms.
Assistant Community Editor 3/09 – 10/10
BERKELEY FICTION REVIEW University of California, Berkeley
Reviewed, critiqued, and selected short stories to be featured in a student-run publication.
Participated in the marketing of the publication and its coordinated events, both on campus and in the surrounding community.
Grant Writer Intern 5/09 – 8/09
UNITED THROUGH READING San Diego, CA
Researched and wrote proposals for government, foundation, corporate, and individual donors.
Maintained donor database for non-profit fundraising, identifying and organizing philanthropic promotions.
PROFICIENCIES
Microsoft Office (Word, Excel, Outlook, PowerPoint)
Social Media Platforms (Instagram, Facebook, Pinterest, Twitter, YouTube)

2. EDUCATION
University of California, Berkeley
Bachelor of Arts in English with a minor in Applied Language Studies, May 2011
REFERENCES AVAILABLE UPON REQUEST