similar product research

1. Advert Analysis

2. Mulveys theory of ‘the male gaze’ is
used significantly as her stomach is
revealed as well as her wearing a
voyeuristic outfit. This has been
done in order to attract the eye of
males. Furthermore, she is in the
centre the eye is instantly drawn to
her. However Winships theory of
‘women seeing themselves in the
image masculine culture has
defined’ this therefore means that
women aspire to appear like this.
The title of her name is in a font
that is used in the song ‘California
Gurls’, this develops synergy and
creates a brand identity for the
artist. In turn, making it easily
recognisable due to its unique
balloon like appearance.
Minimal text is used throughout this
advert, working well with the bright
colours. Using a small amount of
text works very well when
attempting to communicate with an
audience as it reduces the confusion
and misconception of text. Two of
Perry’s well known songs are
The date of her album release is in a
larger, brighter font. The producers
have done this to emphasis its
importance.

3. In many of Katy Perry’s photos and
videos she is seen wearing a
coloured wig. This has become an
iconic part of her career and has
really boosted her brand identity. In
addition, this wig ties in really
closely with the colour scheme.
Furthermore, this wig could also
help nudge people to make a
change and be bold and not care
what people think. Finally, the wig
could also represent her persona
and individuality as she seems to be
making a very bold statement.
The pink love heart pillow in the
background really represents the
different emotions and colours that
have been symbolised in this advert.
Furthermore, this could represent
the theme of her music.
The lighting is very mixed, showing
her in yellow, pink and purple
lighting. This was done in order to
synergise even further with the
colour scheme of the advert. The
lighting is very visually appealing to
look at and created a emphasises
the relationship between the
costume and lighting.

4. The main image is a close up of
Ed looking down. It is the focal
point of the entire advert,
attracting the attention of
someone who may be passing by.
It is clear his target audience is
female orientated. This image will
attract his audience as he is
shown in an attractive way. In
addition, his emotion in the shot
creates a happy and energetic
atmosphere for the advert. It is
clear he is passionate with his
music.
On this advert are the names of
his most popular singles from the
album. This would help people to
associate the songs with the main
image of him on the advert. As
well as this, the orange colours
on the advert have been brought
out, developing the synergy
between the small image of his
album cover and text on the
advert.
Small text and font is used for the
advert. Minimal text makes it
dramatically easier to
communicate with the audience
as they will not get confused by
loads of text.

5. A quote from Q has been written
at the bottom of the advert, giving
their review and thoughts on his
skill. They have also rated him 4
star. These aspects develop Ed as
an artist and are very effective on
an advert, therefore gaining
attention from the audience.
A central aligned title of his name
and album rating is underneath his
name. The use of different
coloured fonts really makes it
stand out better. ‘Ed Sheeran’ in
large white font forces the reader
to associate his name with his
face.
Finally, at the bottom of his
advert are social media links,
showing us that his target
audience mainly consists of
teenagers as they use social
media the most. These websites
will help provide his fans with
information regarding his shows
and life outside of music. In
addition, developing the
intimacy and communication
between the artist and fans.

6. Reviews from prestigious
music magazines are shown
here, this is a way to promote
the music to the audience as
these appeal to the target
audience due to being so
highly rated.
The album ‘Lights’ is emphasised
through the use of lights in her
hair, this also suggests the
atmosphere to her music, which
would be upbeat and happy.
This is also quite different which
attracts the audiences attention.
The colour of the album name
contrasts with the background,
which therefore gains the
attention of the audience.
Goulding’s name is significantly
larger than the album name, this
suggests that she isn’t an
established artist and that her
name is larger to gain a fan base.