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©SkyQuestTechnologyGroupwww.skyquestt.com
Global Management Consulting
&
Innovation Management Group
D-U-N-S 65-074 -5214
www.skyquestt.com
29 April 2015
AGRITHON at AGRITECH ISRAEL 2015
From Smallholder Challenge to Agritech Solution 
The Start‐Up Nation takes on Smallholder Farming 
Bringing Smallholder Technologies to Market
www.skyquestt.comWorldwide, Agriculture Accounts for...
www.skyquestt.comFactsheet: Present 
• According to FAO*
> 500 mn smallholder family farms worldwide
Produces 80% of the world’s food
Cultivating over 96% of the total agricultural land
> 2 bn people depend on them for their livelihood
• Over 70% of the food insecure population in developing countries
live in rural areas
• The average smallholder cultivates
less than one hectare of arable land
Consumes > 65% of total production within the household.
Millennium Development goal is compromised…….
*UN Food and Agriculture Organization
www.skyquestt.comFactsheet: Future 
• According to FAO expected growth by
2050*
World Population ‐ 9.6 billion
Per Capita Income ‐ 1.8‐fold
• Resulting into increase in agricultural
production to feed everyone
60% overall
100% in developing countries
• More food will have to be produced in the
next 50 years compared to the past 10,000. Image Courtesy: Feed the future
www.skyquestt.com
Major Challenges 
Smallholder Farmers face diverse constrains related to production & market. 
• Production Level constrains 
– Declining Land – Labor ratio 
– Stagnant food crop productivity due to low input use
limited irrigation, low fertilizer application, use of recycled seeds, no adoption of 
technology 
– Lack of sufficient support services including but not limited to skills
needed to enter lucrative markets
– Poor infrastructure 
• Poor roads, electricity, 
• Access to production and market information
• Extension that focuses only on production and NOT on storage, marketing and value 
addition 
www.skyquestt.com
Major Challenges
• Market level Constrains
– Poor functioning of inputs market 
– Inputs Markets fail for majority of smallholder 
farmers
• Credit
• Information 
• Technical Advice
• Insurance
– Poorly integrated into better paying output markets
– Market failure caused by high transaction costs of 
doing business in both input and output markets
www.skyquestt.com
Global Trend: Food Value Chain 
With increase in demanding
consumers & concerns about
food safety
Smallholder farmers are
unable to enter high‐value
markets due to low quantity
& poor quality
www.skyquestt.com
The Agricultural treadmill
• IAASTD* describes development 
model of industrialized nations 
as the “agricultural treadmill”.
• Based on technological boosts 
achieved through 
• mechanization, 
• plant breeding for high‐
yielding varieties, 
• the use of agrochemicals and
• genetic engineering, others. 
The Agricultural Treadmill
Source: IFAD (2010)
*The International Assessment of Agricultural Knowledge (IAASTD) 
Increasing 
External inputs
Unit Costs of 
Production are 
declining
Productivity per 
worker is 
increasing
www.skyquestt.com
ADOPTION OF TECHNOLOGY
www.skyquestt.com
Bio‐Nano Technology ‐ Increasing Yield 
• Non‐synthetic, non‐polluting, non‐contaminable, free from chemicals &
carcinogens
• Increase plant’s health, vigorous, strength and makes it disease free.
• Prevents crop failure under un‐favorable climatic/environmental conditions
• Certified as organic inputs under standards of Govt. of India) and USDA
• Zero contribution to emission of greenhouse gases
• Input Saving:
– 15 to 25% seeds
– 75 to 100% Fertilizers
– 30 to 40% Pesticides
– 100% Growth hormones
– 100% Micro‐nutrients
– 50 to 60% Water
• Cost‐effective – affordable by smallholder farmers
• Suitable for all every geographical situation, all types of soil, botanical plant,
every farming condition, every climatic zone, and all categories of farmers
(Small, medium & large)
www.skyquestt.com
ICT Enabled Tools 
Market Linkages | Knowledge Sharing 
Applications, Country of origin Description
e‐Choupal, India 
http://www.echoupal.com
• Designed to provide physical
transmission capabilities, for fragmented
farms, weak infrastructure & the
involvement of numerous intermediaries,
aggregation, logistics, counter‐party risk
& bridge financing
CropLife; Africa and Middle East
http://www.croplifeafrica.org/
• CropLife is testing a system in Uganda 
to validate that agro‐inputs are genuine 
(not fakes). 
AgriNet Uganda Ltd; Uganda
http://www.agrinetug.net
• The company works with real‐time
markets and links value chain players to
marketing information, niche markets,
market development & agribusiness
development services on mobile phone,
information boards and e‐mails.
www.skyquestt.comAvaaj Otalo
• Service for farmers to access relevant &
timely agricultural information over the
phone.
• By dialing a phone number & navigating
through simple audio prompts
– Farmers can record, browse, & respond
to agricultural Q/A.
– Announcement board of headline‐like
snippets
– Radio archive to listen to past episodes
• Avaaj Otalo led to the founding of
Awaaz.De (literally, ʺgive voiceʺ), a company
in India that provides a hosted solution for
deploying voice‐based social media.
www.skyquestt.com
Farmers Need access to appropriate Information and Knowledge
Women filming algae as fertilizer application
www.skyquestt.com
ENGAGEMENT MODELS WITH 
SMALLHOLDER FARMERS
www.skyquestt.com
Linking small‐scale producers to formal markets:
Chain‐wide collaboration & innovation 
• Chain‐wide collaboration, with shared goals on developing sustainable 
commercial trading relationships, with fair returns agreed by all actors, lies 
at the heart of the approach. 
• Close collaboration is particularly vital when perishable commodities are 
involved, which require traceability and management of food safety risks. 
• Collaboration can also stimulate innovation between actors in the chain as
they grow to understand their interdependencies and adapt to changing
markets.
• FOR EXAMPLE, in Ghana, Unilever buys a fruit from the Allanblackia
tree for oil production, but the length of time needed for the seeds to
germinate was causing supply constraints. By listening to farmers,
Unilever’s supplier, Novel Corporation, has discovered two innovations
that have been combined to reduce germination time.
www.skyquestt.com
Type
Private Sector 
Partners
Potential private
sector partner 
Motivations
Common Partnership Objectives
Multinational 
Agribusiness
(Buyers)
Wal‐Mart,
Starbucks, Mars, 
Olam, Kraft, 
Cargill, Green 
Mountain Roasters, 
McDonald’s, Heinz 
company
Profit/price
differentials 
accessing new 
suppliers, entering 
new markets, social 
responsibility
• Market access;
• upgrading the value chain; 
• strengthening grower networks 
and cooperatives; 
• agricultural recovery; 
• environmental sustainability;
• improving food security and 
nutrition; 
• expanding or upgrading 
irrigation and sound watershed 
management;
• advocating for policy reform; 
• positive public relations impact
Industry 
Association and 
corporate 
Foundation
World cocoa 
Foundation, Coffee 
quality Institute, 
Coca‐Cola
foundation
Member’s Profit 
improving the 
quality and volume 
of supply, social 
responsibility
Private Sector Partnerships boost Smallholder 
Farmers 
• For private sector actors, effective partnerships are rooted in their business
objectives & organizational priorities.
www.skyquestt.com
Type
Private Sector 
Partners
Potential private
sector partner 
Motivations
Common Partnership Objectives
Extractive 
Industries
Chevron, Exxon 
Mobil
Corporate Social 
responsibility,
social license to 
operate, 
diversifying local 
economy
Market access, upgrading the value 
chain; applying the power of science 
and technology; access to capital; 
agricultural recovery; improving 
food security and nutrition; positive 
public relations impact
Input Suppliers 
and processors
Monsanto,
Syngenta, 
Agrimatco, 
Arcadia, 
Biosciences, Tiger 
Brands, Seedco. 
Pannar
Profit accessing 
new markets or 
expanding markets, 
social responsibility
Upgrading the value chain; applying 
the power of science and technology; 
strengthening grower networks and 
cooperatives; agricultural recovery; 
improving food security and 
nutrition; advocating for policy 
reform
Financial 
Institutions
Ecobank, Bank of 
Abyssinia, 
Banque de Kigali
Profit, test new 
borrowers, increase 
loan portfolio, 
increase market 
share
Upgrading and strengthening the 
value chain; increase enterprise 
competitiveness access to high‐value 
markets; access to capital 
Private Sector Partnerships boost Smallholder 
Farmers 
www.skyquestt.com
HOW DOES THE FUTURE 
LOOK LIKE?
www.skyquestt.comTop predictions for life, 100 years from now
Three predictions related to today’s sessions:
Oceans will be extensively farmed and not just for fish
• Likelihood 10/10. We will need to feed 10 billion people and nature canʹt keep up with demand,
so we will need much more ocean farming for fish. But algae farming is also on the way for
renewable energy, and maybe even for growth of feedstock (raw materials) or resource
extraction via GM seaweed or algae.
Deserts will become tropical forests
• Likelihood 7/10. Desert greening is progressing, hence possible.
We will be able to control the weather
• Likelihood 8/10. There are already some weather control technology for mediating tornadoes,
making it rain and so on, and thanks to climate change concerns, a huge amount of knowledge is
being gleaned on how weather works. The weather change technology wonʹt necessarily be cheap
enough to use routinely and is more likely to be used to avoid severe damage in key areas.
Source: BBC Magazines
©SkyQuestTechnologyGroupwww.skyquestt.com
Global IP Focused Research, Commercialization
&
Investment Banking
D-U-N-S 65-074 -5214
About Us
© Copyrights reserved by Skyquest Technology Group
SkyQuest Technology Group is a Global IP focused Research, Commercialization
& Investment Bank, profoundly engaged within the innovation ecosystem with
myriad stakeholders in various capacities helping them leverage external sources
of R&D and create value from intellectual property. The group operates by way
of:
SkyQuest Technology Consulting Pvt. Ltd., INDIA
Research, Investments, Technology Transfer & Market Entry (India, Israel, MENA)
Research, Investment, Technology Transfer & Market Entry (China, Far East & ASEAN)
SkyQuest IRN Associates Inc., CHINA
Global Healthcare Innovations, NA, EU, CHINA, INDIA
MedTech Regulatory Affairs & Distribution management (India, China, ASEAN, EU, NA)
Investigators Forum Network, INDIA & CHINA
Low-cost Clinical Development & Usability Studies for New Tech
Research, Investments, Technology Transfer & Market Entry (NA, EU)
SkyQuest IP Management & Holdings Inc, USA
SkyQuest Quick Facts
• 68 Multi-lingual Tech Management & Data Science professionals
• 8 Deal-Makers
• 48 Independent Scouts
• 103 Clients served from around 16 countries
• 540+ Technologies/Products evaluated so far
• The only Private Sector Workstation of UNDP promoted SSGATE, access to
41 Countries in ASIA, AFRICA & MIDDLE EAST
• 108+ Mn USD raised from HNI’s & Companies for investments into 16 Start-
ups
Sectors :
Lifesciences | Health & Nutrition | CleanTech | Agritech| Nano & Engg| FMCG|
Digital Media
• 37 Transnational Licensing Deals
Technology & IP
Landscaping
Evaluation-
Techno-legal &
Techno-commercial
Scouting
Market Research, Analysis
Expert Interviews &
Recommendations
Usability Testing &
Consumer Insights
Product Design &
Innovation
Why SkyQuest- Integrated & End-to-End Expertise
Centralized, Scalable and Intelligent mapping of solutions from the ecosystem coupled
with need-based expertise
Technology &
Competitive Intelligence
Innovation Connect
& Transact
Key Collaborations—Certified Workstation
SkyQuest, as one of the workstations for The South-South Global Assets & Technology Exchange (SS-
GATE) works within a cluster of nations connected worldwide. The global network operates to leverage
business transactions through a market mechanism, offering both online and offline beginning-to-end
supporting services. SS-GATE network is spread across 41 countries.
SS-GATE: A UNDP promoted organization connects buyers and sellers from countries of the South,
linking investors and capital with the businesses in need of them.
Screenshot from www.ss-gate.org
CONTACT US:
Skyquest Technology Group | www.skyquestt.com
US, CANADA, ISRAEL, RUSSIA, INDIA, CHINA & SARs, TAIWAN, SOUTH KOREA, AUSTRALIA
Board: +1-646-416-6278 | info@skyquestt.com
teşekkür ederim
謝謝你
Thank You
danke schön
merci beaucoup
dank u wel
grazie
спасибо
‫תודה‬
σ' ευχαριστώ
‫شكرا‬
obrigado
děkuji
ありがとう
धन्यवाद

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