Gene Joswick “A B2B Journey”
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Presentation from Elemica's inSIGHT 2013 Conference
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Gene Joswick “A B2B Journey”
- 1. Gene Joswick A B2B Journey Classification: PUBLIC
- 2. 2 Contents A brief introduction The Syngenta Story How Elemica fits with the Syngenta strategy Classification: PUBLIC
- 3. 3 A brief Introduction Classification: PUBLIC
- 4. Gene Joswick The Syngenta Story Classification: PUBLIC
- 5. 5 Syngenta - Dedicated to one clear purpose Classification: PUBLIC
- 6. 6 Demand for food is driven by population growth and rising calorie consumption World population > 80% of growth happens in emerging markets 1950 2.5 billion 2011 7 billion 2050 9 billionEmerging Developed Source: FAO, Syngenta analysis 0 1 2 3 4 1970 2000 2010 2030 2050 World demand for major crops* bn tonnes +50% * Includes cereals, rice, corn and soybean Food Feed Classification: PUBLIC
- 7. 7
- 8. 8 With passionate people and a strong platform Classification: PUBLIC $14.2bn sales in 2012 Over $1.25 billion annual R&D investment and more than 5,000 R&D staff Over 27,000 employees in some 90 countries The Syngenta Story
- 9. 9 Protecting biodiversity Preserving the land We are developing solutions that link technology, people and land Improving farm productivity Reducing agriculture’s environmental footprint Enabling the right choices Accelerating innovation Sharing knowledge Saving water Building rural prosperity Building markets Valuing farm work Community development Classification: PUBLIC The Syngenta Story
- 10. 10 The Syngenta Story Some of the major brands that we consume are made from Syngenta crops. ● Seventy percent of Scotch Whiskey and 50 percent of all Guinness beer comes from Syngenta barley. ● In Europe, 20 billion liters of Europe’s beer comes from Syngenta barley. ● Every 7 th tomato in the world comes from Syngenta. ● We spend more than $2.5 million per day on research and development. ● Our products are more rigorously tested than medicines. On average, it costs $200 million, 10 years and more than 180 studies to bring a product to market. Classification: PUBLIC
- 11. 11 Soybean CerealsCorn Diverse field crops Rice Specialty crops Sugar cane Vegetables Lawn and Garden Developing fully integrated offers on a global crop basis Classification: PUBLIC
- 12. Syngenta North America EDC Strategic Program
- 13. 13 What is EDC? What is M2M? What is a “marketplace”? ● EDC = Electronic Document Communication ● M2M = Machine-to-Machine - another commonly used acronym for same purpose - These are the transactions which can flow from a trading partner (distributors, dealers) into Syngenta, and from Syngenta back out to them.. ● Marketplace = Vendor which processes transactions, with multiple formats, translates when required to other formats, and transfers to intended destination(s) on a near-real-time basis ● ECC = SAP transaction systems
- 15. 15 Syngenta North America EDC Overview ● Syngenta supports about 240 distinct transactions (unique integration) with external partners, managed by the three channels: ● EDI messages are scheduled for transfer daily ● About 35 functional message types (use-cases) are being supported which include Order Create, Ship Notice, PMR, Invoice ● Majority of messages follow AGGATEWAY standards (about 19 messages don’t follow the standard) ● The legacy EDC architecture supports integration to/from 90 partners and 3 external solutions - About 17 Data/File formats supported
- 16. 16 How Elemica fits with the Syngenta strategy The strategy is to grow the business. This involves M2M connections with many more partners and extending the transaction menu. ● What is the business case for leveraging Elemica’s services? - Current platforms are fragile • Current platforms require extensive support, “hand-holding” to keep running • Errors / dropped messages are difficult to troubleshoot / recover - Bottom Line: • The current environment is not scalable • It is expensive to maintain ● Why use a transaction hub service? - Transaction hub services have proven capability in our industry - Enables scale - Reduces costs - Improves customer intimacy Classification: INTERNAL USE ONLY
- 17. 17 How Elemica fits with the Syngenta strategy The strategy is to grow the business. This involves M2M connections with many more partners and extending the transaction menu. ● Why Elemica? - Strong industry experience - Active in the industry M2M standards - Elemica adapts to our customer’s needs - Unlimited scalability - They can handle many different file formats beyond XML and EDI, and make the necessary translations / business logic, within their platform - They have a 24x7 support model, Classification: INTERNAL USE ONLY Elemica solves the problem of scalability, maintainability and enables Syngenta to extend M2M to more partners
- 19. 19 Elemica Hub Implementation Conceptual end to end landscape
- 20. 20 Commercial Unit Initiatives Regional Capabilities Customer Connections Strategicl M2M Capability Common SAP transactions Achieving Syngenta Business Growth while containing costs Classification: INTERNAL USE ONLY Foundation Seeds SAP NAFTA SAP EAME & APAC GSAP Latam SAP Dealer Sales Order Create/Change Grower Sales order Create/Change Order status Ship Status Shipment Notification Invoicing Payments Grower Licensing Dealer Sales Product movement Bulk Shipment status Price sheets Common M2M transactions Elemica Transaction Hub USA Distribu tor Dealers Retailor s Grower s Hungar y Distribu tor Dealers Retailor s Grower s Brazil Distribu tor Dealers Retailor s Grower s Conceptual Diagram
- 21. 21 How Elemica fits with the Syngenta strategy Meets customer expectations Scalable Maintainable A complete end-to-end solution with support services Classification: PUBLIC
- 22. Questions?