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Mark Smugala
1310 Keithley RD, Walnut Shade, Mo. 65771 417-527-2566
United Source One 2015-Present
Vice President Director of Export Operations
• Export/ Distribution
• Labeled Product markings for foreign orders
• Designed Fully Cooked Halal Breaded Chicken Private label for export
• Developed Poultry Buying with Brazil
• Directed aspects of export sales operations South America, and establishing communication.
Goldenbird Foods - 2012 to 2015
Vice President Marketing & Production
• New Product development, from raw to finished, over 50 products
• Point of Sale Design, Web Site design, Photo
• Co-Packer Management
• Major Account Management
• Developed Grill Marked Whole Mussel Breast Fully Cooked with 107% Yield
• Set Up Private Label program with Jetro- Restaurant Depot
Sonoma Grill Steaks - 2011 to 2012
Vice President National Sales and Marketing Manager
• Point of Sale design, Photo, Web
• Hire and Manage Broker Network
• New Product development
• Negotiated contracts for celebrity chef endorsements (Mickey Gilleys) product promotions.
• Developed and managed key customer Rinehart Foodservice, Honor Foods, Springfield Grocer.
• Established accounts Marriott, Waffle House.
Paradise Kitchens - 2008 to 2013
National Sales and Marketing Manager
• Launched company as total start up from zero.
• Point of Sale Design, Web Site Design
• Co-Packer Management
• Created Logo, Point of Sale and all Marketing Material
• Introduced Boneless Chicken Wings into Service Delis, Winco, Schnucks, Kroger
• Cross Marketing Clorox (KC Masterpiece) Boneless Wing Sauce
• Developed Chicky Chicky Boom Boom product
• Breaded Chicken Products Program with Restaurant Depot (Jetro)
• Hired and trained Foodservice Brokers nationally on sales, best practices presentation techniques, and
product information
• Large Volume Re-Distributor programs Honor Foods, Western Box Meat
• Negotiated Co-Packing, Product Development, Production, Raw
Page 2 Mark Smugala
1310 Keithley RD, Walnut Shade, Mo. 65771 417-527-2566
AmeriChicken 2004-2008
National Sales and Marketing Manager
• Launched company as total start up from zero.
• Negotiated Co-Packing, Product Development, Production, Raw Chicken
• Created Logo, Point of Sale and all Marketing material
• Awarded Top Vender selling over 40,000 cases at Harvest (Western Box) Food show.
• Lead, Trained, Hired and Managed Nationally Foodservice Brokers.
• Convenient Store Sales Core-Mart, Davenport, Casey’s & more
Mountain Valley Farms - 1997 to 2004
Sales and Marketing Manager
• Launched company as total start up from zero.
• New Product development, Point of Sale Design
• Hired and trained Foodservice Brokers nationally on sales, best practices, presentation techniques,
and product information
• Collaborate in all phases of strategic planning including budgeting, pricing strategies,
Co Packer negotiations
• Grew business from zero to $11,000,000 in annual revenue within 4 years maintaining 18% net
Georges Farms 1988 to 1997
National Sales Manager Foodservice
• Launched and implemented new to industry Controlled Vacuum Packaged Fresh Chicken (CVP) sold KFC,
Popeye’s, Church’s, Old Country Buffet chain accounts, Sysco, Kraft (US Food) Ben E Keith
Foodservice Distributors and 50 Independents.
• Responsible for hiring, training & development, Broker Companies nationally, Foodservice Products
• Awarded “Excellence Vender Award" Comsource Foodservice
• New Product Development Boneless Chicken Breast Sized volume built to 600,000 pounds per week
• Started new Breaded Chicken product in over 30 major markets
• Launched and Implemented IQF Foodservice cut chicken program
AREAS OF EXPERTIZE
• Brand Development & Marketing
• Planning & Executing Market Expansion
• Developing & Launching New Products
• Driving Sales & Marketing Initiatives
• Accomplished Negotiator
• Domestic & International Product Sourcing
• Private Brands Expertise
• Building Strong Supplier Relationships
• Building Strong Foodservice & Retail Relationships
References available on request

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mark 8 23 reff

  • 1. Mark Smugala 1310 Keithley RD, Walnut Shade, Mo. 65771 417-527-2566 United Source One 2015-Present Vice President Director of Export Operations • Export/ Distribution • Labeled Product markings for foreign orders • Designed Fully Cooked Halal Breaded Chicken Private label for export • Developed Poultry Buying with Brazil • Directed aspects of export sales operations South America, and establishing communication. Goldenbird Foods - 2012 to 2015 Vice President Marketing & Production • New Product development, from raw to finished, over 50 products • Point of Sale Design, Web Site design, Photo • Co-Packer Management • Major Account Management • Developed Grill Marked Whole Mussel Breast Fully Cooked with 107% Yield • Set Up Private Label program with Jetro- Restaurant Depot Sonoma Grill Steaks - 2011 to 2012 Vice President National Sales and Marketing Manager • Point of Sale design, Photo, Web • Hire and Manage Broker Network • New Product development • Negotiated contracts for celebrity chef endorsements (Mickey Gilleys) product promotions. • Developed and managed key customer Rinehart Foodservice, Honor Foods, Springfield Grocer. • Established accounts Marriott, Waffle House. Paradise Kitchens - 2008 to 2013 National Sales and Marketing Manager • Launched company as total start up from zero. • Point of Sale Design, Web Site Design • Co-Packer Management • Created Logo, Point of Sale and all Marketing Material • Introduced Boneless Chicken Wings into Service Delis, Winco, Schnucks, Kroger • Cross Marketing Clorox (KC Masterpiece) Boneless Wing Sauce • Developed Chicky Chicky Boom Boom product • Breaded Chicken Products Program with Restaurant Depot (Jetro) • Hired and trained Foodservice Brokers nationally on sales, best practices presentation techniques, and product information • Large Volume Re-Distributor programs Honor Foods, Western Box Meat • Negotiated Co-Packing, Product Development, Production, Raw
  • 2. Page 2 Mark Smugala 1310 Keithley RD, Walnut Shade, Mo. 65771 417-527-2566 AmeriChicken 2004-2008 National Sales and Marketing Manager • Launched company as total start up from zero. • Negotiated Co-Packing, Product Development, Production, Raw Chicken • Created Logo, Point of Sale and all Marketing material • Awarded Top Vender selling over 40,000 cases at Harvest (Western Box) Food show. • Lead, Trained, Hired and Managed Nationally Foodservice Brokers. • Convenient Store Sales Core-Mart, Davenport, Casey’s & more Mountain Valley Farms - 1997 to 2004 Sales and Marketing Manager • Launched company as total start up from zero. • New Product development, Point of Sale Design • Hired and trained Foodservice Brokers nationally on sales, best practices, presentation techniques, and product information • Collaborate in all phases of strategic planning including budgeting, pricing strategies, Co Packer negotiations • Grew business from zero to $11,000,000 in annual revenue within 4 years maintaining 18% net Georges Farms 1988 to 1997 National Sales Manager Foodservice • Launched and implemented new to industry Controlled Vacuum Packaged Fresh Chicken (CVP) sold KFC, Popeye’s, Church’s, Old Country Buffet chain accounts, Sysco, Kraft (US Food) Ben E Keith Foodservice Distributors and 50 Independents. • Responsible for hiring, training & development, Broker Companies nationally, Foodservice Products • Awarded “Excellence Vender Award" Comsource Foodservice • New Product Development Boneless Chicken Breast Sized volume built to 600,000 pounds per week • Started new Breaded Chicken product in over 30 major markets • Launched and Implemented IQF Foodservice cut chicken program AREAS OF EXPERTIZE • Brand Development & Marketing • Planning & Executing Market Expansion • Developing & Launching New Products • Driving Sales & Marketing Initiatives • Accomplished Negotiator • Domestic & International Product Sourcing • Private Brands Expertise • Building Strong Supplier Relationships • Building Strong Foodservice & Retail Relationships References available on request