1. Mark Smugala
1310 Keithley RD, Walnut Shade, Mo. 65771 417-527-2566
United Source One 2015-Present
Vice President Director of Export Operations
• Export/ Distribution
• Labeled Product markings for foreign orders
• Designed Fully Cooked Halal Breaded Chicken Private label for export
• Developed Poultry Buying with Brazil
• Directed aspects of export sales operations South America, and establishing communication.
Goldenbird Foods - 2012 to 2015
Vice President Marketing & Production
• New Product development, from raw to finished, over 50 products
• Point of Sale Design, Web Site design, Photo
• Co-Packer Management
• Major Account Management
• Developed Grill Marked Whole Mussel Breast Fully Cooked with 107% Yield
• Set Up Private Label program with Jetro- Restaurant Depot
Sonoma Grill Steaks - 2011 to 2012
Vice President National Sales and Marketing Manager
• Point of Sale design, Photo, Web
• Hire and Manage Broker Network
• New Product development
• Negotiated contracts for celebrity chef endorsements (Mickey Gilleys) product promotions.
• Developed and managed key customer Rinehart Foodservice, Honor Foods, Springfield Grocer.
• Established accounts Marriott, Waffle House.
Paradise Kitchens - 2008 to 2013
National Sales and Marketing Manager
• Launched company as total start up from zero.
• Point of Sale Design, Web Site Design
• Co-Packer Management
• Created Logo, Point of Sale and all Marketing Material
• Introduced Boneless Chicken Wings into Service Delis, Winco, Schnucks, Kroger
• Cross Marketing Clorox (KC Masterpiece) Boneless Wing Sauce
• Developed Chicky Chicky Boom Boom product
• Breaded Chicken Products Program with Restaurant Depot (Jetro)
• Hired and trained Foodservice Brokers nationally on sales, best practices presentation techniques, and
product information
• Large Volume Re-Distributor programs Honor Foods, Western Box Meat
• Negotiated Co-Packing, Product Development, Production, Raw
2. Page 2 Mark Smugala
1310 Keithley RD, Walnut Shade, Mo. 65771 417-527-2566
AmeriChicken 2004-2008
National Sales and Marketing Manager
• Launched company as total start up from zero.
• Negotiated Co-Packing, Product Development, Production, Raw Chicken
• Created Logo, Point of Sale and all Marketing material
• Awarded Top Vender selling over 40,000 cases at Harvest (Western Box) Food show.
• Lead, Trained, Hired and Managed Nationally Foodservice Brokers.
• Convenient Store Sales Core-Mart, Davenport, Casey’s & more
Mountain Valley Farms - 1997 to 2004
Sales and Marketing Manager
• Launched company as total start up from zero.
• New Product development, Point of Sale Design
• Hired and trained Foodservice Brokers nationally on sales, best practices, presentation techniques,
and product information
• Collaborate in all phases of strategic planning including budgeting, pricing strategies,
Co Packer negotiations
• Grew business from zero to $11,000,000 in annual revenue within 4 years maintaining 18% net
Georges Farms 1988 to 1997
National Sales Manager Foodservice
• Launched and implemented new to industry Controlled Vacuum Packaged Fresh Chicken (CVP) sold KFC,
Popeye’s, Church’s, Old Country Buffet chain accounts, Sysco, Kraft (US Food) Ben E Keith
Foodservice Distributors and 50 Independents.
• Responsible for hiring, training & development, Broker Companies nationally, Foodservice Products
• Awarded “Excellence Vender Award" Comsource Foodservice
• New Product Development Boneless Chicken Breast Sized volume built to 600,000 pounds per week
• Started new Breaded Chicken product in over 30 major markets
• Launched and Implemented IQF Foodservice cut chicken program
AREAS OF EXPERTIZE
• Brand Development & Marketing
• Planning & Executing Market Expansion
• Developing & Launching New Products
• Driving Sales & Marketing Initiatives
• Accomplished Negotiator
• Domestic & International Product Sourcing
• Private Brands Expertise
• Building Strong Supplier Relationships
• Building Strong Foodservice & Retail Relationships
References available on request