Many Product Managers feel quality user research can't keep up with the fast-paced agile teams. However, if you're willing to adapt, you don't have to sacrifice agility or insights. Join Amanda Stockwell, President of Stockwell Strategy, as she covers issues agile teams have and how to solve them.

1. All Method, No Madness:
Guiding Agile Teams Through
Research
Amanda Stockwell Julie Lawson
With: Moderated by:
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2. UserTesting is an on-demand human insight platform that
quickly gives companies a first-person understanding of how
their target audience behaves throughout any experience and
why. To learn more, visit www.usertesting.com.

3. Click on the Questions panel to
interact with the presenters
https://www.productmanagementtoday.com/frs/15250461/all-method--no-madness--guiding-agile-
teams-through-testing

4. About Amanda Stockwell
Amanda runs Stockwell Strategy, a user experience research and strategy practice.
She has focused the last decade on finding innovative ways to understand people
and embed that knowledge into the design process and business strategy of
companies large and small. She frequently writes and speaks about all things user
experience and has an engineering degree from Tufts University.
About Julie Lawson
Julie Lawson majored in English at Boston University. She worked at the college radio
station, WTBU, where she developed a passion for producing shows with good music
and good stories. She started her career at a small publishing house in Los Angeles and
went on to become Webinar Coordinator at Aggregage, where she produces webinars
and facilitates BTS webinar functions. In her spare time, she enjoys going to the beach,
camping and reading great books.

5. Adjusting
UX
Research for
an Agile
Environment

6. AGILE

7. The Agile Manifesto
We are uncovering better ways of developing software by doing it and helping others do it.
Through this work we have come to value:
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
That is, while there is value in the items on the right, we value the items on the left more.

8. Collaboration is king.
W

9. Feedback is gold.

10. Pivoting is powerful.

11. BUT

12. That’s nice in theory.

13. No dedicated time
for research often
means no time at
all.

14. You can’t measure
learning in lines of
code.

15. Plans are hard to
change.

16. Let me tell
you a secret.

17. There’s no such
thing as the
“right way”
to do research in
Agile.

18. Team Makeup

19. Cross-functional for
all.
Back end dev Front end dev UX designer QA tester
Back end dev
UX researcher

20. Back end dev Front end dev UX designer QA tester
Back end dev
UX researcher
Cross-functional for
all.

21. Front end dev UX designer QA tester
Back end dev
UX researcher Back end dev
Cross-functional for
all.

22. Second best.
Research
Team
Back end dev Front end dev UX designer QA tester
Back end dev
Back end dev Front end dev UX designer QA tester
Back end dev
Back end dev Front end dev UX designer QA tester
Back end dev

23. UXICORN
Back end dev Front end dev
QA tester
Back end dev
Back end dev Front end dev
QA tester
Back end dev UXICORN
It’ll do. But…

24. How much do you love this thing I made?

25. Please no.
UXICORN
Back end dev Front end dev UX designer QA tester
Back end dev
Back end dev Front end dev UX designer QA tester
Back end dev
Back end dev Front end dev UX designer QA tester
Back end dev

26. Setup and logistics

27. Make research a part of the schedule.

28. And hold it sacred.

29. Don’t lose sight of the big picture.

30. Make your own panel.

31. Allow self-scheduling.

32. Research Planning

33. Write
specific
hypotheses
to narrow
scope.

34. If we [do, build, provide x thing],
then [these people]
will [some desirable outcome].
We’ll know when [actionable metrics].

35. The more specific your
hypothesis, the easier it will be
to plan research
AND come to conclusions.

36. Use
Franken-
methods

37. Balance
flexibility
and rigor.

38. When in
doubt,
recycle.

39. Share the load.

40. Data Analysis and
Integration

41. Pro tip:
Bake/Buy
noms

42. Include
everyone
in sessions
and
analysis.

43. Reminder
If you set a specific, targeted
hypothesis, analyzation is easier.

44. 1) Stay the
course.

45. 2) PIVOT!
PIVOT!
PIVOT!

46. Sometimes the
next path is
really clear.

47. 47
Sometimes…not.

48. Find
solutions
together.
Awesome image from WOCinTech Chat

49. Find simple
ways to
keep
everyone
in the loop.

50. Remember
to add
takeaways
to the
backlog.

52. Thank you!
amanda@
stockwellstrategy.com

53. 53
Q&A
Julie Lawson
With: Moderated by:
s
President, Stockwell Strategies
Linkedin page: /in/amandastockwell/
Website: stockwellstrategy.com
Amanda Stockwell
Webinar Coordinator, Aggregage
Linkedin page: /in/Julie-Lawson/
Email: julie@aggregage.com
https://www.productmanagementtoday.com/frs/15250461/all-method--no-madness--guiding-agile-
teams-through-testing