Tina Chen, Design Lead at Slack, takes us behind the scenes to share the design processes at Slack. She’ll talk about what it's like to design at a company that’s growing rapidly, and walk us through a recent project that gave apps and bots the ability to interact more closely with users. We’ll also have a Q&A session with Tina after her presentation.

1. The design secrets behind
Slack’s amazing success
#Utwebinar @UserTesting
Tina Chen
!
Design Lead, Slack

2. UserTesting’s on demand customer
insights platform enables companies
to create powerful products and
exceptional customer experiences.
#UTwebinar

3. We Partner With Thousands Of Customers
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4. Across All Platforms, At All Stages Of Development
Watch customers interact with:
DESKTOP SMARTPHONE TABLET
WEBSITES APPS &
PROGRAMS
PROTOTYPES &
WIREFRAMES
SURVEYS PHYSICAL
PRODUCTS
Anywhere people interact with your brand:
AT HOME AT A STORE ON THE GO
On any pla6orm or device:
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5. Traditional
Testing
2 to 3 Weeks 2 to 3 Weeks1 Week
!
Results In Hours, Not Weeks. Save Time. Save Money.
Plan & Recruit Run Study Analyze Data
&
Write Report
1 Day1 Day
Analyze
Data
& Iterate
Plan,
Recruit
& Run
Study
Within
Sprint
2
Days
4-7
Weeks
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6. Agenda
• Welcome
• Product Process at Slack
• Design Process at Slack
• Building Message Buttons
• Q&A
Adam Rector
Webinar Manager, UserTesting
@iamadamrector
Tina Chen
Design Lead, Slack
@meowr
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7. 8!
!
Tina Chen
Design Lead, Slack
!
#UTwebinar
Tina Chen manages the platform design team at Slack. She studied Symbolic Systems at
Stanford and went on to become a Senior UX Designer at Google. She then joined Medium
as a Product Designer before coming onboard at Slack as a Design Lead. Tina is a full-
spectrum designer, covering everything from product strategy, interaction design,
prototyping, to branding and visuals. She is deeply interested in understanding people's
perspectives and motivations and designing the best products and experiences for them.
@meowr

8. Tina Chen
Design at Slack

9. About me

10. Product Process at Slack

11. Small Team

12. Growing Team

13. Product Workshop

14. Product Workshop
Design Workshop

15. Launch Review
Product Workshop
Design Workshop

16. Design Process at Slack

17. Discover and Scope

18. Iterate and Prototype
Discover and Scope

19. Build, Refine, and Launch
Iterate and Prototype
Discover and Scope

20. Consider all platforms
Prototype and use internally
Build in craftsmanship best practices
Things we’ve learned

21. Pair designers on teams
1:1 and team studio time
Weekly design critiques
Slack: discussion, sharing, standup
Design Collaboration

22. User empathy
Voice and brand
Doing the right thing for users
Craftsmanship
Building a product users love

23. Building Message Buttons

25. What work could happen in Slack?
What could the user experience be?
What should we build first?
Discover and Scope

26. Refreshing attachments
Main workflows
Building blocks <-> apps
Iterate and Prototype

27. Internal testing
Working with launch partners
Best practices and guidelines
Build, Refine, and Launch

28. @meowr
Thanks.

29. Questions & Answers
!
Q A
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