How to choose the best tools for your startup, and the most important thing: question yourself if you really need them...

1. David Bonilla Fuertes / david@bonillaware.com
Tools for Startups

2. Hello! I’m David
• 38yo
• Husband
• Father
• Engineer/Hacker
• Entrepreneur
This is my family

3. Remember
• Raise your hand if you don’t understand my Engrish
• There are NO wrong/inappropriate questions or
answers
• You don’t need to take notes (this presentation is
already available at http://bit.ly/repsol-tools)
• Have Fun! ^____^

4. BLOCK 1
IT’S A STARTUP
STUPID

5. REQUIREMENTS
ARE NOT FIXED

6. DEADLINE
IS NOT FIXED

7. BUDGET
IS NOT FIXED

8. Waterfall

9. FAIL

10. YOU ARE MY
STARTUP

11. EXPECTATIONS

12. My Goals
Rethink Why
and How we
want to use
tools
Introduce
39 tools
for Startups
Hints & Tricks
about
How to get more
from your tools
But I’m just the professor…
What about YOU?

13. HACK
THE SYSTEM

15. BLOCK 2
WHY WOULD WE
USE TOOLS?

16. THE MOST
VALUABLE ASSET
OF ONE STARTUP
IS PEOPLEPEOPLE

17. THE MOST
EXPENSIVE
RESOURCE IS
ALWAYS TIMETIME

18. YOU WON’T HAVE
ENOUGH TIME TO
MANAGE PEOPLE

19. vs.
WaterfallAgile
• Individuals and interactions over processes and tools
• Working software over comprehensive documentation
• Customer collaboration over contract negotiation
• Responding to change over following a plan
http://www.agilemanifesto.org

20. Scrum in a Nutshell

21. Kanban
(2)

22. Scrum in a Nutshell
X
XXX
X

23. Otogami Framework
I’ll get THAT
If I do THIS
I’ll get THAT
If I do THIS
HYPOTHESIS
BACKLOG
I’ll get THAT
If I do THIS
COST
VALUE
PRIORIZATION
STORIES
KPIs
DEFINITION
KANBAN ALLA OTOGAMI
* 20% Time dedicated to Comm
Ops
* If we need more than 20%,
probably we should change the
prioritazed hypothesis
MENDOZA LINE BURGER METHOD

24. WHY AGILE?

26. AGAIN,
WHY WOULD WE
USE TOOLS?

27. TO MANAGE GOALS,
NOT PEOPLE

28. TO SAVE TIME,
NOT MONEY

29. BLOCK 3
TOOLS STRATEGY
AND BUDGET

30. BUILDING OR BUYING?
Is related to your
core business?
Is there any similar
solution?
BUYARE YOU SURE?
NO
NO
YES
YES

31. SaaS
SOFTWARE OR
SERVICE?
SaaS

32. vs.
ProprietaryOpen
Source
• Sometimes, free
• You or they support
• You get the know-how
• Access to source code
http://opensource.org
• Sometimes, free
• They support
• You share the know-how
• No access to code

33. COST OF ADOPTION
OF ONE TOOL IS
CIRCA X10
ITS PRICE
CIRCA X10

34. BEST TOOLS FOR EACH
PHASE OF YOUR COMPANY
idea IPOvalidation Growth
on-prem
(BTF)
pen & paper SaaS Software

35. BUDGETING EXAMPLE
for a 10 people team (monthly)

36. BLOCK 4
39 TOOLS
FOR STARTUPS

37. PERSONAL MANAGEMENT
Pomodoro Technique
http://pomodorotechnique.com/
https://dl.dropboxusercontent.com/u/3320460/pomodoro_inventory.pdf
https://dl.dropboxusercontent.com/u/3320460/pomodoro_todo.pdf
http://www.tomighty.org/

38. Momentum
http://momentumdash.com/
PERSONAL MANAGEMENT

40. Rescue Time
https://www.rescuetime.com/
PERSONAL MANAGEMENT

42. Jira
https://www.atlassian.com/software/jira
TEAM MANAGEMENT

44. Trello
https://trello.com/
TEAM MANAGEMENT

46. Trello
https://trello.com/
CRM

48. Rapportive
https://rapportive.com/
CRM

50. FullContact
https://www.fullcontact.com
CRM

52. Pipedrive
https://www.pipedrive.com
CRM

54. Google Docs
https://www.google.com/intl/en_us/docs/about/
COLLABORATION

56. Confluence
https://www.atlassian.com/software/confluence
COLLABORATION

58. Yammer
https://www.yammer.com
COLLABORATION

59. Media Wiki
https://www.mediawiki.org/wiki/MediaWiki
COLLABORATION

60. Slack
https://slack.com/
COLLABORATION

62. HipChat
https://www.hipchat.com
COLLABORATION

63. Mailchimp
http://mailchimp.com/
NEWSLETTERS

65. Mailjet
https://www.mailjet.com/
NEWSLETTERS

67. Sendy.co
https://sendy.co/
NEWSLETTERS

68. Amazon SES
https://aws.amazon.com/es/ses/
NEWSLETTERS/
TRANSNACIONAL EMAILS

69. Mandrill
https://www.mandrill.com/
TRANSACTIONAL EMAILS

70. HootSuite
https://hootsuite.com/
SOCIAL MEDIA
MANAGEMENT

72. SocialBro
http://www.socialbro.com/
SOCIAL MEDIA
MANAGEMENT

74. Tweetbot
http://tapbots.com/tweetbot/
SOCIAL MEDIA
MANAGEMENT

75. Google Analytics
http://www.google.com/analytics/
ANALYTICS

77. Piwik
http://piwik.org/
ANALYTICS

78. Quicklytics
http://escoz.com/quicklytics/index.html
ANALYTICS

79. Gengo
http://gengo.com/
TRANSLATIONS

80. Perfect Audience
http://www.perfectaudience.com/
RETARGETING

82. Optimizely
https://www.optimizely.com/
A/B TESTING

83. Desk.com
http://www.desk.com/
SUPPORT

85. Moz
https://moz.com/
INBOUND MARKETING/
SEO

87. SemRush
http://www.semrush.com/
SEO

89. Geckoboard
https://www.geckoboard.com/
DASHBOARDS

90. Atlasboard
http://atlasboard.bitbucket.org/
DASHBOARDS

91. Quaderno
https://quaderno.io/
INVOICING

92. Wave Invoicing
https://www.waveapps.com/invoice/
INVOICING

93. Cuentica
https://www.cuentica.com
INVOICING

94. Paypal
https://www.paypal.com/
PAYMENTS

95. Stripe
https://stripe.com
PAYMENTS

97. Pingdom
https://www.pingdom.com/
SYSTEMS

98. BLOCK 5
HOW TO GET
MORE FROM
YOUR TOOLS

99. THE BEST TOOL
IS NO TOOL

100. THE LAW

101. USE SUPPORT

102. YAGNI

103. KISS

104. USE TOOLS.
DON’T BE USED
BY THEM

105. Q + A
If you don’t have any question, I have failed.
Will Agile work in
larger organizations? Which Payment Process
should I choose?
JIRA or Trello? Will I save money
hosting myself all
these apps?

106. o¡gracias!
twitter >> @david_bonilla
eMail >> david@bonillaware.com
blog >> bonillaware.com
presentación >> http://bit.ly/repsol-tools