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A DevOps Guide for Product Managers
Suzie Prince Julie Lawson
With: Moderated by:
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An Episode of Our “Journey to the Perfect Application”
Webinar Series
Journey to the Perfect Application
Logi Analytics empowers the world’s software teams with the most intuitive, developer-grade embedded
analytics solutions and a team of dedicated people invested in your success. Logi leverages your existing tech
stack, so you can quickly build, manage and deploy your application. And because Logi supports unlimited
customization and white-labeling, you have total control to make the application uniquely your own. Over 2,100
application teams have trusted the Logi platform to help power their businesses with sophisticated analytics
capabilities. Logi Analytics is headquartered in McLean, Virginia, with offices in Ireland, England, Ukraine, and
China. Learn more about what’s possible with Logi at LogiAnalytics.com.
Journey to the Perfect Application 3
Click on the Questions panel to
interact with the presenters
https://www.productmanagementtoday.com/frs/14774014/devops-for-product-managers
Journey to the Perfect Application
About Suzie Prince
Suzie Prince is Head of Product, DevOps at Atlassian where she leads high-performing teams building products
and solutions that power the world's software development teams. Suzie is an experienced product management
leader passionate about creating software that balances user, customer and business needs. She has 15 years
experience developing, launching, and optimizing DevOps, developer, agile project management, business-to-
business (B2B), open source and software-as-a-service (SaaS) products. Suzie is excited by the power DevOps
and Continuous Delivery bring to businesses and loves supporting software teams deliver value quickly, frequently
and sanely.
About Julie Lawson
Julie Lawson majored in English at Boston University. She worked at the college radio station, WTBU,
where she developed a passion for producing shows with good music and good stories. She started her
career at a small publishing house in Los Angeles and went on to become Webinar Coordinator at
Aggregage, where she produces webinars and facilitates BTS webinar functions. In her spare time, she
enjoys going to the beach, camping and reading great books.
SUZIE PRINCE | HEAD OF PRODUCT, DEVOPS, ATLASSIAN | @PM_SUZIE
A DevOps Guide for
Product Managers
November 2020
More satisfied customers
More satisfied customers
Achieved all organizational
goals
More satisfied customers
Achieved all organizational
goals
Increased profits
More satisfied customers
Achieved all organizational
goals
Increased market share
Increased profits
More satisfied customers
Achieved all organizational
goals
Increased market share
Increased profits
More satisfied customers
Achieved all organizational
goals
Increased market share
Increased profits
Happier teams
DevOps is bringing together dev and
ops to build, deploy and operate
reliable software at scale.
DevOps is modern software
development.
DevOps
Technical Process Measurement Cultural
DevOps Capabilities
Continuous Delivery
Continuous Delivery is the ability to get
changes of all types—including new
features, configuration changes, bug
fixes and experiments—into production,
or into the hands of users, safely and
quickly in a sustainable way.
Jez Humble, continuousdelivery.com
Continuous Delivery is the ability to get
changes of all types—including new
features, configuration changes, bug
fixes and experiments—into production,
or into the hands of users, safely and
quickly in a sustainable way.
Jez Humble, continuousdelivery.com
CISCM
LOCAL
TEST
RESULT
BUILD
RESULT
CISCM
STAGE
LOCAL
TEST
RESULT
BUILD
RESULT
CISCM
INT STAGE
LOCAL
TEST
RESULT
BUILD
RESULT
CISCM
INT STAGEPROD
LOCAL
TEST
RESULT
BUILD
RESULT
CISCM
INT STAGEPROD
LOCAL
TEST
RESULT
BUILD
CISCM
INT STAGR
LOCAL
TEST
RESULT
BUILD
MANUAL
PROD
CISCM
INT STAGR
LOCAL
TEST
RESULT
BUILD
MANUAL
PROD
Nicole Forsgren, Accelerate
SOFTWARE
DELIVERY
PERFORMANCE
LEAN PRODUCT
MANAGEMENT
ORGANISATIONAL
PERFORMANCE
CONTINUOUS
DELIVERY
ORGANISATIONAL
PERFORMANCE
Fight the feature factory
Lean product management
BUILD
LEARN MEASURE
62%
prioritising without market feedback
What has been transformative
for us is the massive reduction in
the amount of time to get
feedback from real users
PHIL WILLS, THE GUARDIAN
Teams at Expedia embraced CD
and within the first 3 months of
using the new practices were able
to run more experiments on the
site than the entire previous year
AMAN BHUTANI, EXPEDIA
Nicole Forsgren, Accelerate
Improving your software delivery
capability enables working in
small batches, performing user
research along the way, leading
to better products
Be a top performer
ORGANISATIONAL
PERFORMANCE
“Our deployments
rarely fail”“We deploy
multiple times a day”
“And if they do we fix
them quickly”
Faster
Delivering code changes to
production 2555 times faster
More often
Delivering code changes to
production 46 times more
often
Elite performers
Elite performers over the last 5 years, Yahoo Finance
4800%
Growth over last decade
Predict the future
“When will that be
available?”
“Will it be ready by
next week?”
“We need it by
Thanksgiving”
“Will it be live on
time?”
Build a better culture
…quality is everyone's responsibility. One of
the significant benefits of CD is that it gives
better visibility to everyone associated
with a software project of the state of that
project and so anyone can react to
something that doesn't look quite right.
Dave Farley, infoq.com
We found that teams that do
well at Continuous Delivery
achieved a generative,
performance oriented culture
Nicole Forsgren, Accelerate
Technical Process Measurement Cultural
DevOps Capabilities
Process Measurement Cultural
DevOps Capabilities
Work in small batches
Many benefits including increased
ability to get feedback, increased
efficiency and motivation and
overcome sunk-cost fallacy
Independent
Negotiable
Valuable
Estimable
Small
Testable
INVEST
Limit
Limit work in process
FocusPrioritize
Make the
flow of work
visible
Design
FLOW OF WORK
Analysis
UAT
Test Develop
Deploy
Measure your process
Change Failure Rate
The percentage of deployments
causing a failure in production
Time to Restore Service
How long it takes an organization to
recover from a failure in production
Deployment frequency
How often an organization
successfully releases to production
Lead time for changes
The amount of time it takes a commit
to get into production
Technical Process Measurement Cultural
DevOps Capabilities
Arik Friedman, www.atlassian.com
Continuous Delivery is the ability to get
changes of all types—including new
features, configuration changes, bug
fixes and experiments—into production,
or into the hands of users, safely and
quickly in a sustainable way.
Jez Humble, continuousdelivery.com
Nicole Forsgren, Accelerate
Continuous Delivery helps
reduce burnout and
deployment pain
More satisfied customers
Achieved all organizational
goals
Increased market share
Increased profits
Happier teams
Journey to the Perfect Application 51
Q&A
Julie Lawson
With: Moderated by:
Head of Product, DevOps at Atlassian
Linkedin page: /in/suziejprince
Twitter ID: @pm_suzie
Suzie Prince
Webinar Coordinator, Aggregage
Linkedin page: /in/Julie-Lawson/
Email: julie.lawson@aggregage.com
Website: productmanagementtoday.com
https://www.productmanagementtoday.com/frs/14774014/devops-for-product-managers
Make sure to check out the 2020
Product Management Today MVP Awards! To
participate and learn more, go here: https://
bit.ly/3ifA9kz

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Journey to the Perfect Application: A Product Manager's Guide to DevOps

  • 1. A DevOps Guide for Product Managers Suzie Prince Julie Lawson With: Moderated by: TO USE YOUR COMPUTER'S AUDIO: When the webinar begins, you will be connected to audio using your computer's microphone and speakers (VoIP). A headset is recommended. Webinar will begin: 1:30 pm, PDT TO USE YOUR TELEPHONE: If you prefer to use your phone, you must select "Use Telephone" after joining the webinar and call in using the numbers below. United States: +1 (631) 992-3221 Access Code: 173-439-183 Audio PIN: Shown after joining the webinar --OR-- An Episode of Our “Journey to the Perfect Application” Webinar Series
  • 2. Journey to the Perfect Application Logi Analytics empowers the world’s software teams with the most intuitive, developer-grade embedded analytics solutions and a team of dedicated people invested in your success. Logi leverages your existing tech stack, so you can quickly build, manage and deploy your application. And because Logi supports unlimited customization and white-labeling, you have total control to make the application uniquely your own. Over 2,100 application teams have trusted the Logi platform to help power their businesses with sophisticated analytics capabilities. Logi Analytics is headquartered in McLean, Virginia, with offices in Ireland, England, Ukraine, and China. Learn more about what’s possible with Logi at LogiAnalytics.com.
  • 3. Journey to the Perfect Application 3 Click on the Questions panel to interact with the presenters https://www.productmanagementtoday.com/frs/14774014/devops-for-product-managers
  • 4. Journey to the Perfect Application About Suzie Prince Suzie Prince is Head of Product, DevOps at Atlassian where she leads high-performing teams building products and solutions that power the world's software development teams. Suzie is an experienced product management leader passionate about creating software that balances user, customer and business needs. She has 15 years experience developing, launching, and optimizing DevOps, developer, agile project management, business-to- business (B2B), open source and software-as-a-service (SaaS) products. Suzie is excited by the power DevOps and Continuous Delivery bring to businesses and loves supporting software teams deliver value quickly, frequently and sanely. About Julie Lawson Julie Lawson majored in English at Boston University. She worked at the college radio station, WTBU, where she developed a passion for producing shows with good music and good stories. She started her career at a small publishing house in Los Angeles and went on to become Webinar Coordinator at Aggregage, where she produces webinars and facilitates BTS webinar functions. In her spare time, she enjoys going to the beach, camping and reading great books.
  • 5. SUZIE PRINCE | HEAD OF PRODUCT, DEVOPS, ATLASSIAN | @PM_SUZIE A DevOps Guide for Product Managers November 2020
  • 6.
  • 8. More satisfied customers Achieved all organizational goals
  • 9. More satisfied customers Achieved all organizational goals Increased profits
  • 10. More satisfied customers Achieved all organizational goals Increased market share Increased profits More satisfied customers Achieved all organizational goals Increased market share Increased profits
  • 11. More satisfied customers Achieved all organizational goals Increased market share Increased profits Happier teams
  • 12. DevOps is bringing together dev and ops to build, deploy and operate reliable software at scale. DevOps is modern software development.
  • 14. Technical Process Measurement Cultural DevOps Capabilities
  • 16. Continuous Delivery is the ability to get changes of all types—including new features, configuration changes, bug fixes and experiments—into production, or into the hands of users, safely and quickly in a sustainable way. Jez Humble, continuousdelivery.com
  • 17. Continuous Delivery is the ability to get changes of all types—including new features, configuration changes, bug fixes and experiments—into production, or into the hands of users, safely and quickly in a sustainable way. Jez Humble, continuousdelivery.com
  • 25. Nicole Forsgren, Accelerate SOFTWARE DELIVERY PERFORMANCE LEAN PRODUCT MANAGEMENT ORGANISATIONAL PERFORMANCE CONTINUOUS DELIVERY
  • 27. Fight the feature factory
  • 30. What has been transformative for us is the massive reduction in the amount of time to get feedback from real users PHIL WILLS, THE GUARDIAN
  • 31. Teams at Expedia embraced CD and within the first 3 months of using the new practices were able to run more experiments on the site than the entire previous year AMAN BHUTANI, EXPEDIA
  • 32. Nicole Forsgren, Accelerate Improving your software delivery capability enables working in small batches, performing user research along the way, leading to better products
  • 33. Be a top performer
  • 35. “Our deployments rarely fail”“We deploy multiple times a day” “And if they do we fix them quickly”
  • 36. Faster Delivering code changes to production 2555 times faster More often Delivering code changes to production 46 times more often Elite performers
  • 37. Elite performers over the last 5 years, Yahoo Finance
  • 40. “When will that be available?” “Will it be ready by next week?” “We need it by Thanksgiving” “Will it be live on time?”
  • 41. Build a better culture
  • 42. …quality is everyone's responsibility. One of the significant benefits of CD is that it gives better visibility to everyone associated with a software project of the state of that project and so anyone can react to something that doesn't look quite right. Dave Farley, infoq.com
  • 43. We found that teams that do well at Continuous Delivery achieved a generative, performance oriented culture Nicole Forsgren, Accelerate
  • 44. Technical Process Measurement Cultural DevOps Capabilities
  • 46. Work in small batches Many benefits including increased ability to get feedback, increased efficiency and motivation and overcome sunk-cost fallacy Independent Negotiable Valuable Estimable Small Testable INVEST
  • 47. Limit Limit work in process FocusPrioritize
  • 48. Make the flow of work visible
  • 50. Measure your process Change Failure Rate The percentage of deployments causing a failure in production Time to Restore Service How long it takes an organization to recover from a failure in production Deployment frequency How often an organization successfully releases to production Lead time for changes The amount of time it takes a commit to get into production
  • 51. Technical Process Measurement Cultural DevOps Capabilities
  • 53. Continuous Delivery is the ability to get changes of all types—including new features, configuration changes, bug fixes and experiments—into production, or into the hands of users, safely and quickly in a sustainable way. Jez Humble, continuousdelivery.com
  • 54. Nicole Forsgren, Accelerate Continuous Delivery helps reduce burnout and deployment pain
  • 55. More satisfied customers Achieved all organizational goals Increased market share Increased profits Happier teams
  • 56. Journey to the Perfect Application 51 Q&A Julie Lawson With: Moderated by: Head of Product, DevOps at Atlassian Linkedin page: /in/suziejprince Twitter ID: @pm_suzie Suzie Prince Webinar Coordinator, Aggregage Linkedin page: /in/Julie-Lawson/ Email: julie.lawson@aggregage.com Website: productmanagementtoday.com https://www.productmanagementtoday.com/frs/14774014/devops-for-product-managers Make sure to check out the 2020 Product Management Today MVP Awards! To participate and learn more, go here: https:// bit.ly/3ifA9kz