Identify the Unique Selling Points of a film trailer

1. Identify the Unique
Selling Points of a
film trailer
7.

2. The Deadpool trailer has various Unique Selling Points of
the film that it exhibits to the audience. It does this by using
various techniques. The most prominent unique selling
point is the presentation of an antihero. This is the main
concept of the film and so is presented throughout the
trailer through the character’s personality, his actions and
much of the on screen text. This USP is made obvious to the
audience when the main character Deadpool says, ‘surprise,
this is a different kind of superhero movie’ towards the
beginning of the trailer. By stating this, the audience know
that the movie is not going to be a conventional superhero
movie where the protagonist is always portrayed as the good
guy. This is different from other super hero movies that
Marvel, as well as other producers such as DC comics, has
introduced. Because it has become so conventional, we can
almost expect these movies to have a similar ‘hero saves the
day’ outcome with only the story telling it being different.
The major difference that we can see between this movie and other
superhero movies is that with this hero, killing people is not a
problem. Where as in other superhero movies, the hero creates
pledge to save the world from notorious villains. On top of that,
they seek to stop them on their antisocial rampages without
actually getting any of them or their henchmen killed. The story in
the Deadpool trailer is different however. We can clearly see that
Deadpool is willing to take out anything in his path that tries to
stop him from saving his girlfriend, who has been kidnapped by the
villain. This leaves him open to kill whoever he wants whenever he
wants and so sets this story apart from other superhero movies.
The Antihero

3. MARVEL
The fact that this film is produced by Marvel can also be seen
as a unique selling point. We see, very often throughout the
trailer, references to other Marvel characters such as Spider
Man with the quote ‘With great power, comes great
irresponsibility’, and the inclusion of two X-Men characters.
This can be done because these characters are presented
within the same universe and so are given the ability to
interact with each other. This enables the audience to realise
that this is a Marvel movie, despite being shown the Marvel
title sequence. By mocking these other characters, the trailer
is able to pin point a specific target market as only fans of
marvel films and those who may have seen them before will
understand the references made and will be able to find
them comedic. On top of this, the audience will assume that
this film will be good as the expectation that Marvel have
created previous film productions, is very high. Because of
this, the audience know that they are in for a high quality
exhibition if they go and see this movie and so already this is
a great incentive to watch the film.

4. Breaking the 4th Wall
Another Unique Selling Point that is displayed in various points
throughout the trailer is where Deadpool breaks the 4th wall. This
is when he interacts with the audience by speaking to them,
making them aware that they are watching a film. The
monologue that is said by Deadpool is directed towards the
audience throughout the trailer, explaining and narrating what
will go on in the story of the film. This is not the only way
Deadpool is breaking the fourth wall however. In some points of
the trailer, there are shots of Deadpool looking at the camera and
talking to the audience from the scene that he is in. This USP
grasps the audience’s attention and encages an element of
interaction between them and what is happening in the film.
This feature is used mostly for comedic effect as the audience
often receives a ‘behind the mask perspective’ from the character.
We are able to receive the main character’s thought process and
so therefore it gives us a closer relationship with them. This can
be seen as a USP as most other films do not include this feature.
The fourth wall is never broken and the director is left to tell the
story by use of what is happening on screen. However, with the
collapse of the fourth wall, the main character them self can tell
the story and can create the feeling that this film is not being
directed as such. Rather the character is dictating the story as
they are aware they are playing a role in it and so provide us with
information that may not necessarily be transferred over if the
audience were left to figure it out on their own.

5. Comedy
Comedy is another USP that is characterised in this trailer. As mentioned previously when I was talking about breaking the
fourth wall, this can be used to comedic effect. The audience is often provided with what the character really thinks about a
situation or person, and the joke is left on the other characters in the movie. Apart from this, there are a lot of moments where
the comedy plays a large role in engaging the audience. A lot of sarcastic comments and rude jokes are made by Deadpool,
intended to offend other characters, but really creates a sense of comedy with the audience in turn making them laugh. The use
of comedy has also been targeted towards a particular audience as many of the jokes made in the trailer are hinting towards
adult type jokes and themes. For example at the end, ‘Oh, I so pity the dude that pressures her into prom sex’. This is something
that only adults and teenagers would really understand. This is something that would engage a particular audience and so acts
as a unique selling point towards these types of people as they would watch this film over others because of the use of such
comedy.

6. Conclution
In conclusion, I have established that I
should exhibit certain unique selling points
in particular fashion so that it reaches the
intended target audience clearly. By
displaying the USPs in such a way, the film
will be set apart from other films that only
follow conventions and so provide the
audience with an incentive to go and try
something new and exciting. Even though
the film must have its own USPs, there
should be some elements to the trailer and
film that are strictly conventional so that
audiences that are unwilling to take risks
with new movies will watch the film
because of the selling points that may not
set the film as far apart from other films as
most unique selling points do.