1. AERON MCLEOD
9A Amity Drive Rothwell, Brisbane Q 4022
Mob: 0422 941 864
broc007@gmail.com
PROFILE
An energetic and results-oriented member of any team with over two years experience in the
Aged Care sector and over 10 years experience within the media industry specialising in,
operational start ups, business improvement initiatives, system upgrades and training. A strong
commitment to both personal development and the overarching needs of the business.
PROFESSIONAL SUMMARY
 STRATEGY & IMPLEMENTATION – Using innovative thinking to assist with the delivery
of key business strategies coupled with the use of leading edge technologies. This included
the largest technology upgrade at Ozcare ever undertaken, on the Procura platform, rolled
out to approx. 1500 staff across Queensland. Two major implementations of Siebel CRM to
support a national contact centre group, NewsAdvantage. This comprised of 3 sites
nationally, including over 500 staff.
 LEARNING & DEVELOPMENT – Experienced trainer skilled in learning and development
frameworks including employee induction programs. Training facilitation of programs
introducing new technologies into environments often experiencing reluctance to change.
 OPERATIONAL START UP – Process design and implementation lead on national
program of work creating News Ltd Contact Centres. This involved solution design and
delivery of leading edge technologies, including telephony, CRM and media booking
systems.
 PROJECT MANAGEMENT – Transition of Gold Coast Bulletin classifieds call centre into
NewsAdvantage Brisbane, representing in excess of $20 million revenue annually. This
move included technology, process, change management, training, workforce planning
and finance streams.
 TEST MANAGEMENT & TESTING – Lead tester for all Ozcare systems, including Procura
and PeoplePoint (RM and Clinical Care). Lead tester nationally for News Ltd Technology.
Including systems such as Siebel CRM, National Media Booking System, Facom, JDE.
Writing test scripts and liaising with developers and technology teams to deliver clean
solutions to the business.

2. EMPLOYMENT SUMMARY
Ozcare Dec 2013 - Present
Position: Senior Project Officer
Responsibilities: Ozcare is a leading not-for-profit organisation delivering innovative and superior health and
human services to the Queensland community. Ozcare’s commitment is to provide clients with
the highest standards of care. They provide aged and community care, including health and
support services to over 15000 clients within Queensland.
As part of the Ozcare Systems and Innovation Team I was responsible for all functions related to
Business Analysis, User Acceptance Testing and a part of the team implementation of the largest
technology deployments that they have undertaken to date, including back office, point of care
and mobility with Procura software.
The Procura implementation was a total business transformation project, taking care staff and
back office users from paper based processes to a completely technology driven environment.
The new system encompassed changes to scheduling, timekeeping, payroll (all interfacing with
current systems) and also cares delivery.
The PeoplePoint Clinical Care implementation, which focused on streamlining the delivery of client
care to a non-paper based solution, including assessments, care plans, clinical reviews, progress
notes etc.
Key achievements include:
 Design and implementation of Procura Community Care Module to be
delivered to all Community Care staff across Queensland supporting
effective customer care delivery (including Point of Care Laptops and Mobile
Phones), workforce management, timekeeping and payroll.
 Design and implementation of PeoplePoint Clinical Care Module to be
delivered to all Residential Aged Care Facilities staff across Queensland
supporting a paperless care delivery model.
 Testing all aspects of integration between existing systems and the new
platforms for both Procura and PeoplePoint.
 Business analysis of current and future state process. This included working
with multi-disciplinary teams to ensure system designs met all aspects of
operational requirements.
 Collaborative approach with operational departments including HR,
Accounts, Quality. This coupled with strong negotiating skills which assisted
in influencing while maintaining strategic overall objectives.
 A key resource in planning and coordinating logistics and training across
multiple sites, statewide.
Ensys Consulting Pty Ltd Feb 2009 – Dec 2013
Position: Business Solutions Consultant
Responsibilities: During my tenure at Ensys Consulting I have been involved with several multi-million dollar
projects at News Limited. These involved the implementation of a new media booking system
throughout the country, a new business finance system, process improvement and transition of
national call centre for circulation.
During these projects I was responsible for the User Acceptance Testing and also a part of the
implementation team for each project.
Siebel CRM testing and development on an ongoing basis to ensure that there was continual
improvement to assist the business in achieving their outcomes.

3. NEWS LIMITED May 1996 – Dec 2008
Position: Business Solutions Consultant Jan 2007 – Dec 2008
NewsAdvantage National
Division NewsAdvantage National
NewsAdvantage is a dynamic contact centre business that supports all News Ltd
newspaper classifieds and online advertising. NewsAdvantage was implemented to
streamline the already operational call centre environments that the News Ltd
newspapers had. With state of the art technology and a new environment the call
centre world once known was transformed into the new world of contact centre,
enabling staff not only to take customers ads but to actively manage customer
needs through CRM.
Responsibilities: Responsible for the implementation and successful delivery of new systems and
processes to enable and enhance practices within the NewsAdvantage environment.
Key achievements include:
 Design and implementation of Siebel 7.8 CRM to be delivered to all News
Ltd staff across Australia supporting effective customer lifecycle
management, sales opportunity and campaign management.
 Project management of the transition of the Gold Coast Bulletin call centre
into NewsAdvantage Brisbane Contact Centre. The transition had an
extremely tight timeframe and was achieved on time and under budget.
Position: Operations Manager Jan 2006 – Jan 2007
NewsAdvantage Brisbane
Division NewsAdvvantage Brisbane
One of the NewAdvantage group, NewsAdvantage Brisbane is responsible for the
delivery of content and sales revenue for The Courier Mail, Quest Community
Newspapers, The Gold Coast Bulletin, Careerone.com.au and Truelocal.com.au.
Responsibilities: Responsible for the delivery of revenue optimisation and customer centric
operational strategies. This involved operational change management, project
delivery, communications, knowledge management, process & policy review and
general IT&T support of the NewsAdvantage systems including Cockpit, Siebel and
CyberAd.
Key achievements include:
 Introduction of campaign management to assist in generating new
customers and to promote to existing customers the opportunity to take
advantage of new offers.
 Successful operation, day to day of a 150 seat contact centre.
 Development and implementation of continuous improvement of both
system and processes.
 Successfully managed system upgrades of existing technology.

4. Position: Business Solutions Consultant Dec 2006 – May 2003
NewsAdvantage National
Division: NewsAdvantage National
Responsibilities: Responsible for the implementation and successful delivery of new systems and
processes to enable and enhance practices within the NewsAdvantage environment.
Key achievements include:
 Successful implementation of brand new 160 seat call centre,
NewsAdvantage Melbourne.
 Completion of testing documentation in excess of 600 pages
 Design and implementation of Siebel 6 enhancements.
Position: System Trainer
NewsAdvantage Brisbane Sep 2002 – May 2003
Division: NewsAdvantage Brisbane
Responsibilities: I was responsible for the creation and successful delivery of training to all existing
and new hire staff for the creation of NewsAdvantage Brisbane.
Key achievements include:
 Successfully developed and presented comprehensive training program for
all staff enabling them to answer calls effectively using the new suite of
systems implemented by NewsAdvantage Brisbane.
 Maintained all elements of the training material to ensure that all new
system upgrades and any updates suggested from outcomes of coaching
sessions were included in the material.
 Successfully managed training plan and schedule to enable the business to
retain appropriate service levels in a brand new environment.
Position: Advertising Services Clerk May 1996 – Sep 2002
Division: Quest Community Newspapers Brisbane
Responsibilities: I was responsible for processing and receiving all copy into the hub of the copy
department. I was also responsible for the development of the layout of all 18 titles
of the Quest Community Newspaper Group. All of these tasks included managing
relationships with various other staff within Quest including, journalists, sales
representatives and advertising managers.
Key achievements include:
 Actively contributed to significant revenue growth through the successful
management of a team that exceeded target both years (131% and 198%
respectively).
 Successfully achieved 0% attrition rate over a 12 month period.
 Awarded 2002 Top Media Sales Manager Nationally.
 Successfully ensured ongoing improvement of results by facilitating
individual development through an appropriate mix of one-on-one coaching,
team training and workshops and performance management activities.

5. Previous employment history available on request.
EDUCATION & TRAINING
Tertiary Graduate Diploma of Graphic Art
The Advertising Academy Brisbane
REFERENCES
Referees available on request

6. Previous employment history available on request.
EDUCATION & TRAINING
Tertiary Graduate Diploma of Graphic Art
The Advertising Academy Brisbane
REFERENCES
Referees available on request