The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
49ers Infographic
1. SAN FRANCISCO
49ERS
35-44
Male
Football Fans
Interest in Fantasy Sports
Smartphone and Credit Card users
TARGET AUDIENCE
Fans are never more than 10 feet
away from a Wi-Fi Booster
50 mbps
Free Wi-Fi
WI-FI BOOSTERS
Recommend bathrooms and
concession with the shortest lines
Food/drinks/merchandise delivered
to their seats
Push notifications to people in the
stadium
IBEACON
Mobile tickets
Purchase parking tickets before
game
Replays
3D Seat Map
MOBILE APP
The intention is to improve the Fan Experience through engaging
technology
2. SAN FRANCISCO
49ERS
Fans can charge their
mobile devices in the
stadium.
CHARGING
STATIONS
Interaction with
players through
augmented reality
AUGMENTED
REALITY
Easier access to the stadium
Quick payments
NFC (NEAR FIELD
COMMUNICATION)
SOCIAL MEDIA
Social media apps are key for reaching and engaging with fans