More Related Content Similar to PerezAdrian_UFC.pdf (20) More from AdrinPrezZaid (13) PerezAdrian_UFC.pdf3. 8.6 million total PPV sales
12 PPV Events
716k PPV sales per event
“We might do 8.6 million pay-per-view
buys in one night. That’s what I’m looking
at for the future.” Dana White
UFC in 2021
$69.99 PPV Price
5. Mission Statement
Have more than 9 million PPV sales from January to December 2022.
Increase UFC Fight Pass subscribers by 10% by the end of 2022.
Increase UFC social media followers by 15% by the end of 2022.
8. Pricing Strategy
Monthly Annual
UFC Fight Pass $9.99 $95.99
UFC ESPN+ PPV $74.99 -
ESPN+ $6.99 $69.99
(All prices in $USD)
(12 Annual PPV events of the year would be $899.88)
Subscription Price
10. Offers
30-day free trial
Annual subscription
($69.99)
+ PPV
(74.99)
____________________________________________________________________________________
= $99.99
____________________________________________________________________________________
+
Annual subscription
($69.99)
Annual subscription
($95.99)
= $119.99
12. USP
UFC Events per year
0
11.5
23
34.5
46
2012 2013 2014 2015 2016 2017 2018 2019
(statista.com)
17. Online Marketing
SEO
Name of event
Fighters’ names
City
Venue
Tickets provider
PPV provider
Partners
UFC 264
Conor McGregor vs Dustin Poirier
Last Vegas
MGM Grand
Ticketmaster
Order ESPN+ PPV
DraftKings
Keywords
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21. Photo References
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003/712/865/hi-res-55d2fdfb5eb722141641961fef7799bd_crop_exact.jpg?
w=1200&h=1200&q=75
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v4IXqdD6E6ywlfoPikufn2RQYQ0=/0x0:4874x7311/1200x800/filters:focal(2094x994:2872x1772)/
cdn.vox-cdn.com/uploads/chorus_image/image/69477825/1229366771.0.jpg
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NINTCHDBPICT000502741576-e1562240019825.jpg
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G_stL2vh_400x400.jpg
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MTgzMzgyNjk4MzMxNDgxMTI2/israel-adesanya-downtime-.jpg
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ar_1:1%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/
MTY4MTY5NjE2ODEwNjQ4ODQ5/conor_mcgregor_ufc_jpg.jpg
22. Photo References
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2019/06/placeholder-cover-e1559877485787.png
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logo-1D4563E55E-seeklogo.com.png
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article26015565.ece/ALTERNATES/s615b/0_UFC-Fight-Night-Andrade-v-Zhang.jpg
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2021/12/UFC_269_LasVegas_RollingStone_social_1200x630.jpg
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thumb/9/92/UFC_Logo.svg/1280px-UFC_Logo.svg.png
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s3/2019-06/UFC%20238%20Canvas.jpg?
VersionId=NnmcWZhwswdYlDq7rALlPpj_IXijXwmV&itok=5072C2Pi
23. Photo References
• UFC Fight Pass logo. Retrieved February 27, 2022 from: https://assets-global.website-files.com/
5cf5a026c170934c311c121c/5cf5ae865c5c341607d12b99_White-H-Logo.png
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s3/2019-03/plus.png?VersionId=sIjPPrG0Gfx4iTmKgdyntj4hwalv7nfq&itok=gdc4eL5Q
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gallery_collapsed_mobile_1x/s3/2019-01/NewBelt2.jpg?
VersionId=QTqmGSfeyPNhAc4ZcrkEzrPce5Di21Mt&itok=z5VRzPph
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2011/07/Gustafsson_on_UFC_Homepage.jpg
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Meucm1OIVnJfZ1GUYBJlLvTeiMQ=/0x0:1725x2085/1200x0/
filters:focal(0x0:1725x2085):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/20076029/
UFC4ps4PFT3Dfront.png
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m,f_auto/p/bdfb1a6a-99d6-11e6-a44e-814c54aa3426/3783031489/ufc-tv-screenshot
24. Photo References
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format=jpg&name=large
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bltb3c36cbbe682dcd9/blt67c036d5e3fc989a/5dbae18d6af83b6d7032f447/
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26. Photo References
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2019/11/24100953/GettyImages-1183571366-1024x683.jpg
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4/2014/08/189486-ph.ufc_.0817-10-KB.jpg
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uploads/2020/10/UFC_254_UFC_Endcard_DayDatetime_Thumbnail_1920x1080-1.png?
resize=1800,1200&w=450
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