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GROWING YOUR BUSINESS
THROUGH SOCIAL MEDIA
By: Adriannah Beckham
School: Rider University
HOW TO ACHIEVE BUSINESS
GROWTH THROUGH:
Human
Resource
Development
Increased
Customer
Awareness
THE ANSWER…
How LinkedIn aids
Human Resource
Development
HUMAN RESOURCE
DEVELOPMENT
1. The Hiring Process
2. Training Programs and
Company Culture
3. Job Shadowing Opportunities
USING THE ADVANCED SEARCH
Look up people by:
•School/company
•Profile Language
•Location
•Industry
•Non-profit Interests
CUSTOMIZE
•Informative profile
•Join groups – Alumni groups
•Customize profile link
•Say thank you
•Connect with Twitter
•Upload pictures and videos
How LinkedIn Increases
Customer Awareness
TWO WAY RELATIONSHIP
•Connect with customers
•Give advice
•Share links about the latest
news
•Post self improvement articles
•Endorse & Recommend others
PROFESSIONAL EXAMPLES
HUMAN RESOURCE DEVELOPMENT
“I mainly utilize LinkedIn…to make connections and to help
promote my personal brand and opportunities within our
company. …We can also utilize LinkedIn to search for resumes
and candidates…which makes it an amazing recruitment tool
for opportunities in our company.” - Jennifer Santiago, Talent
Acquisition Manager for Enterprise Holdings
PROFESSIONAL EXAMPLES
INCREASED CUSTOMER AWARENESS
“As far as growing a business on LinkedIn I think it's
important to join groups relative to your industry, field
people with related experience and try to connect with them”
- Niko Antellos, CEO and founder of SideKicks
CITATIONS
• "Human Resource Development." Online interview. 30
Mar. 2o16.
• "Increased Customer Awareness." Online interview. 30
Mar. 2o16.
• "World's Largest Professional Network | LinkedIn." World's
Largest Professional Network | LinkedIn. N.p., n.d. Web. 30
May 2016.
LET’S CONNECT…..
• Adriannah Beckham
•Phone number: (412) 888-9576
•Email: beckhama@rider.edu
•LinkedIn:
https://www.linkedin.com/in/adri
annahbeckham

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Growing Your Business Through Linkedin

  • 1. GROWING YOUR BUSINESS THROUGH SOCIAL MEDIA By: Adriannah Beckham School: Rider University
  • 2. HOW TO ACHIEVE BUSINESS GROWTH THROUGH: Human Resource Development Increased Customer Awareness
  • 4. How LinkedIn aids Human Resource Development
  • 5. HUMAN RESOURCE DEVELOPMENT 1. The Hiring Process 2. Training Programs and Company Culture 3. Job Shadowing Opportunities
  • 6. USING THE ADVANCED SEARCH Look up people by: •School/company •Profile Language •Location •Industry •Non-profit Interests
  • 7. CUSTOMIZE •Informative profile •Join groups – Alumni groups •Customize profile link •Say thank you •Connect with Twitter •Upload pictures and videos
  • 9. TWO WAY RELATIONSHIP •Connect with customers •Give advice •Share links about the latest news •Post self improvement articles •Endorse & Recommend others
  • 10. PROFESSIONAL EXAMPLES HUMAN RESOURCE DEVELOPMENT “I mainly utilize LinkedIn…to make connections and to help promote my personal brand and opportunities within our company. …We can also utilize LinkedIn to search for resumes and candidates…which makes it an amazing recruitment tool for opportunities in our company.” - Jennifer Santiago, Talent Acquisition Manager for Enterprise Holdings
  • 11. PROFESSIONAL EXAMPLES INCREASED CUSTOMER AWARENESS “As far as growing a business on LinkedIn I think it's important to join groups relative to your industry, field people with related experience and try to connect with them” - Niko Antellos, CEO and founder of SideKicks
  • 12. CITATIONS • "Human Resource Development." Online interview. 30 Mar. 2o16. • "Increased Customer Awareness." Online interview. 30 Mar. 2o16. • "World's Largest Professional Network | LinkedIn." World's Largest Professional Network | LinkedIn. N.p., n.d. Web. 30 May 2016.
  • 13. LET’S CONNECT….. • Adriannah Beckham •Phone number: (412) 888-9576 •Email: beckhama@rider.edu •LinkedIn: https://www.linkedin.com/in/adri annahbeckham

Editor's Notes

  1. Frank and Adriannah Give a presentation to a group of executives on the benefits of LinkedIn to grow businesses through human resource development and increased customer awareness. • Use a presentation software program as an aid in delivering a business presentation. • Visual aids and samples specifically related to the project may be used in the presentation; however, no items may be left with the judges. • Comply with state and federal copyright laws.
  2. Adriannah human resource development and increased customer awareness. Human Resource Development Price Waterhouse Coopers, Enterprise Increased customer awareness Tesla, Seasons 52
  3. Adriannah Ideas for LinkedIn presentation: Obtain a short video of some one important talking about a few benefits of LinkedIn Add transitions and a new animation for the LinkedIn sign Consider having the presentation on a preset timer Practice, practice, practice Once the length is figured out for the presentation and Miss O sends the information that the judges wrote about us and the final decision on the video is made look into potentially adding more information
  4. Frank Human Resource Development Price Waterhouse Coopers, Enterprise
  5. Frank Human resources development (HRD)  1. Hiring – Check LI advanced search for further knowledge on potential new hires to customize training programs to give employees the skills that will best add value to the company’s bottom line. This gives your HR time more time to plan. And time is money. Leads to business growth. 2. LI communicates – recommended training programs and can help adapt new hires to your business’s corporate culture and to do their jobs effectively. What if they have skills, but don’t have the knowledge of the company. Encourage them to follow your business on LinkedIn. 3. Post Job shadowing Opportunities JSO are similar in that the employee watches another employee do the job in order to develop the proper skills. Posting Job Specific Training and seminars related to how to do one's job better. This is intellectual or professional development, which includes college or certification courses. HRD is similar to how a coach views his athletic team. While a coach may recruit players who already have some skill and ability, the point of continued practice is to strengthen those skills and abilities and make even better athletes. HR development has the same goal: to make better employees. Encourage posting of job accomplishments. The purpose of HR development is to provide the 'coaching' needed to strengthen and grow the knowledge, skills, and abilities that an employee already has. The goal of development and training is to make employees even better at what they do. Types of HRD Human resources development usually begins as soon as an employee is hired and continues throughout that employee's tenure with the organization.  HRD comes in different forms, including on-the-job training or job shadowing, textbook or online education, growth opportunities, and compliance training. With the growth of online learning, much of this training has become available via webinars and online courses, but it is still very common to conduct in-person trainings or attend training seminars or conferences with other professionals in the field.
  6. Adriannah Enterprise
  7. Adriannah Seasons 52
  8. Adriannah Increased customer awareness Tesla, Seasons 52
  9. Adriannah Tesla At 10:34 AM, Niko Antonellos said the following: I also think it's important that you try to bring something to the table as well and see if there's anything that you can offer as well Frank will jump in at the end with the Seasons 52 point about how it is an upscale restaurant Toss in a pun about breaking barriers
  10. Customers recommend and endorsements What is the value of endorsements More credibility leads to more trust in your product or service. Trust leads to higher sales which gives you the ability to grow your business either by reinvesting or research and development. PwC
  11. Customers recommend and endorsements What is the value of endorsements More credibility leads to more trust in your product or service. Trust leads to higher sales which gives you the ability to grow your business either by reinvesting or research and development. PwC