How brands do businesses using Linkedin

1. FOR BUSINESS

2. Prabin Mishra
Mukesh Shah
Krishna Chaitanya Y
Survesh Chauhan
Prantor Chakravarty
Rohit Kashyap Paul Gladstone Chidananda Mohanty
Saurab Mehta
Sumit Arora
Group-20
We are…….. GROUP

3. • Prabin Mishra – prabin.pgpm15c@greatlakes.edu.in
• Rohit Kr Kashyap - rohit.pgpm15c@greatlakes.edu.in
• Prantor Chakravarty – prantor.pgpm15c@greatlakes.edu.in
• Mukesh Shah- mukesh..pgpm15c@greatlakes.edu.in
• Krishna Chaitanya Y – krishnac.pgpm15c@greatlakes.edu.in
• Sumit Arora - sumita.pgpm15c@greatlakes.edu.in
• Paul Gladstone – paul.pgpm15c@greatlakes.edu.in
• Survesh Chauhan - survesh.pgpm15c@greatlakes.edu.in
• Chidananda Mohanty - chidananda.pgpm15c@greatlakes.edu.in
• Saurabh Mehta - saurabhm.pgpm15c@greatlakes.edu.in
Contact Details

5. rief History
2003
•Launch by
Reid and
team of old
friends
•Linkedin -
Professional
network,
Get funded
by Sequoia
capital
2004
•50,000
members
introduces
address
books,
groups
2005
•First
Revenues
through Jobs
and
subscriptions.
Reaches
million
members
2006
•Public
profiles and
acknowledg
ed as the
professional
profile of
record.
Achieves
profitability
and core
features like
Recommend
ations and
people you
may know
are put in.
2007
•Opens
customer
service
center in
omaha. CEO
Reid Steps
down
2008
•Linkedin
becomes
global
opening
offices in
Europe and
launching
Spanish and
French
website

6. Brief History cont…
2009
•Gets new
leadership
and more
than 30
million users
2010
•Accelerated
growth to 90
million
members
and 10
offices
around the
world.
2011
•Gets listed in
NYSE
2012
•Re-
architecture
the site
2013
•Linkedin
turns 10 and
reaches 225
million
2014
•Sought to
create a
map of the
digital
economy, its
participants
and every
facet of
opportunity
linking these
nodes
together.

7. Marketing through
LinkedIn
It’s as simple as it gets…
Create a company page…
This helps LinkedIn members learn about your
business, brand, and job opportunities…

8. Advantages
• Company page optimised for SEO can help
in ensuring top ranks in search engines
• Followers see advertisements and company
updates in their news feeds
• Sponsored updates help in reaching the
targeted audience with engaging content.
This helps brands to spread awareness,
generate leads and change their public
perceptions
• Brand Influencers help in spreading
information through their posts and
publications which appear on their profile.
E.g. Richard Branson
• Last but not the least use LinkedIn
Marketing solutions to Deliver the right
content to the right people and boost
quality leads
• HSBC Success Story

9. Join groups where your
customers and prospects
are
• Start with People You Know
• Find People by company
• Start asking and answering questions on LinkedIn answers
• Update your status often
• Connect your LinkedIn and Twitter accounts
• Join Groups, Add discussions
• Use your own LinkedIn analytics to check success of the group

11. • LinkedIn groups are informal communities formed around industries,
professions, themes, niche topics, etc.
• Natural extension to social-media marketing efforts.
• Great way to build credibility and make new connections that can
ultimately help grow your business
• People build their entire business, market a number of products and
services, sell out their paid events, and become thought leaders in their
niche all around a single LinkedIn group
• Evokes interest and generates enquiries for your business.
• Help you meet people that share common passion and interests
• IBM 1.8 million interactions on LinkedIn in year 2011 – uses platform to
let people know what’s going on within the organization, and it also
posts articles from around the Web on IBM-relevant topics. For
example, there’s an article on big data which generated plenty of
interaction on the company’s page.
Creating a Group

12. • Builds Thought Leadership
• Connects A Thriving Community - People love to belong to a community, the
more you are able to connect like-minded people together, the more they will
appreciate you for doing so.
• Drives Traffic To Your Site - Put your website link in the group profile, add the site
RSS feed to the News Section, send a weekly message to your group, and
include a niche related article from your site, create a discussion and include
your link.
• Builds Personal Network - people love to connect with the community leader.
• Sending Weekly Messages – free marketing
• Lead Generator - The more you give, the more you will receive. Connecting
people, providing job leads, referrals, valuable content to help them achieve
their goals: these are things that you can give to people, and by doing so they
will give you an abundance of leads in return
• Hiring Talent
Advantages

13. Becoming a thought
leader

14. Tips on how to become a
thought leader
• Regularly update your status
• Utilize LinkedIn Pulse
• Optimise your LinkedIn profile
• Start a LinkedIn Group
• Contribute to LinkedIn groups
Few of the best managed brands in LinkedIn are:
WIPRO: For expertise in e-waste management
RAMCO: For ERP expertise
HCL: For its employee first promotion

16. Recruit New Hires
•Build Engage Recruit is
an effective and efficient
strategy in Social Media
•44% recruiters used
social and professional
networks for hiring in 2014
How Employers Are Using LinkedIn for Recruiting??
•Develop and expand a personal network of professionals
•Stay in touch with former, valued, trusted colleagues for potential future
employment relationships
•Actively search for candidates among LinkedIn members by searching on
keywords
•Search for employees based on references from recommenders who are
trustworthy.
•Can ask your current employees to activate their networks to reach out to
potential passive candidates for jobs
•Can use In mail, to directly contact suitable candidate
•Can join groups at LinkedIn
•For a fee, can post jobs on LinkedIn and recruit and hire candidates

17. How LinkedIn help students in getting recruited?
Benefits to LinkedIn ??
•In 2014 61% of third-quarter revenue, totaling $345 million, came from recruitment services
sold to both professional recruiters and employers.
•20% of revenue, or $114 million, was generated through selling premium subscriptions to
job seekers, professional recruiters
LinkedIn lacks in ??
LinkedIn is more beneficial within certain industries and for finding professional and salaried
employees than non-professional and hourly employees

18. Conducting Market
Research

19. Linkedin Testimonials
• Testimonials consists of a person's written or spoken statement extolling the virtue of
a product. The term "testimonial" most commonly applies to the sales-pitches attributed
to ordinary citizens, whereas the word "endorsement" usually applies to pitches
by celebrities. Testimonials can be part of communal marketing.
• Testimonials from customers who are not famous have been effectively used in marketing
for as long as marketing has existed. A past or current customer will present a formal
"word of mouth" testimonial that a business can use in marketing and to build trust with
future customers.
• Testimonials are incredibly effective when believed to be true, but a challenge is having
the audience believe that testimonials presented by a business are given by real people,
not fabricated by the business itself.
• Linkedin resolves this challenge, as these platform is most trusted and most of the
businesses and professionals use it to show case there skills and utilize the network.
• Testimonials are social proof. They are there to provide more context around a user’s
(alleged) accomplishments, skills and experience.
• Chris Brogan described LinkedIn aptly in November of 2008, “[LinkedIn] is a reputation
engine, a visual representation of your business network’s reach, and a place to express
your business capabilities.”
• Actions speak louder than words and in this case, recommendations from colleagues,
coaches and bosses most assuredly speak louder than your own words when branding
yourself on LinkedIn.
• There are various examples where a person’s first impression is framed from linkedin and
these testimonials from Peers and industry experts played important role.

20. Involve your
employeesHow Employers Are involving employees via
LinkedIn?
• By encouraging colleagues to share job ads on their
social media profiles, you can expand recruiting efforts
to all employees’ networks and gain access to an
exponentially larger candidate pool.
• To fully benefit from collective sourcing and to ensure
everyone supports recruiting efforts, you can
encourage all colleagues to maintain active LinkedIn
profiles
• In addition, providing best practices on using LinkedIn
as part of the onboarding process, such as
encouraging new hires to connect with their new co-
workers, can foster a culture of networking and
improve your ability to find talent
• Moreover, working with the marketing department to
post jobs on the company’s LinkedIn page, and asking
employees to simply repost the company’s updates,
can increase sharing with minimal effort.

21. Involve your employees
cont..Example

22. • Excess number of connections should not be added as it compromises quality
over quantity.
• Being inactive in a group after joining it and not posting any relevant content
and not getting involved in the discussions will not help the cause.
• Should not add way too many groups and should restrict itself to some
relevant groups in different categories.
• Should not spam people’s inboxes in a regular interval as it irritates the person
and creates a negative image about the company/brand.
• Should not post irrelevant content in groups as it downgrades the position of
the company/brand in the minds of linkedin users.