As Co-Founder and Chairman of KBS Branding Committee, we were involved with many projects that helped students identify their brand and provide exposure of their personal brand while building the program awareness. One great way to do that is through LinkedIn, so this seminar helped students get on LinkedIn and begin networking!

1. KBS
Professional Branding
Build your ‘LinkedIn’ Profile Page
Presented By: Amin Shawki,
On behalf of the KBS Branding Committee

2. Professional Branding
OVERVIEW
1. What it means to be KBS.
2. What does your ________ say about you as a KBS
student?
- “affiliations”
- “brand identity”
- “social media presence/image”

3. KBS Brand
- The Kolodzik Business Scholars are a community of
students that capitalize the opportunities both in the
university and professional setting by surpassing
expectations fueled by administrative support. KBS
Students are highly self-motivated to become specialized
in their field of concentration, to pursue higher academic
standards, and to enhance their reputation. Building a
more creative and collaborative network in Cincinnati and
extending globally is a fused ambition of the KBS
Community. The Flexibility of the KBS program allows
energized, enthusiastic students to be innovative in
creating their own career path and a well-rounded
university experience.

4. KBS Brand
• Everyone contributes and will see the KBS brand
– Unity of KBS 5-pillars, core values, perceptions
and attitudes of students
• Fuel for promotion
– Outward Awareness
– Extend prestige of program

5. KBS Affiliation
• Empowerment
– Branding will provide tools for identity expression
• In the University
• In the College of Business
• At co-ops, internships, and other jobs
• Everywhere!
• Contribution to elevator speech: KBS Style
– Innovation, Globalization, Specialization,
Collaboration, and Flexibility

6. KBS Development
• All in it together
• Need Feedback, ideas, questions, concerns etc.
• We can’t tell you what it’s like to be a Kolodzik
Business Scholar, we can only give you a general
picture and the tools to have you define it yourself

7. KBS Brand Identity
Create your KBS Brand Identity:
1. Who are you in relation to KBS?
2. What skills do you bring because of KBS?
3. What are your goals/what are you looking for?

8. Social Media in Hiring Practices
• Fact: Employers will Google you
• What pops up when you type your name?

9. Social Media in Employment Practices
SHRM Article on Social Media HR Rules in relation to:
1. Hiring
2. Harassment
3. Disparagement
4. Relationships

10. Social Media Presence/Image
LinkedIn - Build your brand via online profile and
make it public:
- Summary
- Contact Settings
- Work Experience
- Personalized link
- Recommendations
- Groups and Associations
- Additional Info

11. Social Media Presence/Image
LinkedIn
Once you have your profile built…
1. Make connections (different levels)
2. Get connected well in groups/associations
3. Start researching companies and jobs
4. Reach out to mutual connections for an “in.”

12. Keys To Maximizing LinkedIn
• Establish a hub for your professional presence online
• Build, grow and maintain your professional network
• Research people & companies
• Locate job opportunities
• Share your expertise/learn from others

13. LinkedIn Creation Time
• The steps we will cover today
– Sign up: www.linkedin.com
– Build your profile, upload picture and experience
– Build Connections, See who you know
– Get Connected to groups and organizations
– Follow Companies
– Interact and Contribute
– Advanced set up

14. Signing Up
• Log on to Linkedin.com
• Click Join Today
– Email verification and personal info (6 quick
steps), you may skip any step
• Will ask to sync/invite contacts
– Basic Account is Free

15. Settings
• Privacy and profile accessibility
• Email Preferences: CONSIDER THIS!
– Announcements, notifications, and frequency
• Groups, Companies, and Applications for later use
• Overall account settings (familiarize)

16. Build your profile
• Profile-> Edit profile
– Add content!
• Update Picture
• Experience
• Ask for Recommendations
• Add Websites
– http://www.business.uc.edu/BusinessScholars
– Facebook, twitter, and others if professional
• Change public profile name

17. Build your profile more
• Add summary and specialties
– Professional mission statement- Personal Brand
– Specialties should be keywords, searchable
• Rearrange sections shown on profile

18. Get Connections
• My Connections
– Finds contacts through email
• Add connections
– Classmates at UC College of Business
– Colleagues at previous work
– People you may know
• Connect with Amin Shawki
– After connected, check out my connections!
• Joining groups and associations..

19. Find or Research People

20. Groups and Associations
• Crucial to learn more about industry or field
– Groups you may like
– Group Search
– Group Directory
• Find groups from your connections
• Connect with Kolodzik Business Scholars!

21. Join Relevant LinkedIn Groups

22. Other uses
• LinkedIn Functionality based on your needs
– Jobs and Company searches
– Advanced people search
– News and relevant content
– More applications!

23. Search For Jobs

24. Search For Jobs

25. Find or Research Companies

26. Follow Companies

27. Participate / Share /Search Jobs

28. Find Networking Opportunities

29. What’s next…
• Besides the feedback survey…

30. Social Media Presence/Image
Twitter
1. Build your career brand online
2. Make connections with those that can benefit your
career
3. Tweet about relevant industry trends – knowledge
sharing
4. Join job lists/Professional lists

31. Social Media Presence/Image
Other Tools
1. Blogging
2. Facebook