@AdNerds#FollowFridays
             Friday, November 13


The Decline of the Destination Web.
    The Rise of the Social W...
The DECLINE
of the DESTINATION
          web.
90-10
“Sort of like a dating website, but for knowledge instead of sex.”
“Sort of like a dating website, but for knowledge instead of sex.”
“Do you watch television?”
The web competes with traditional media.
The social web competes with the destination web.
Google knows more about you
   than your spouse does.
Does the company that knows everything
   also believe the power of networks
       will dominate the internet?




      ...
You Betcha!
Is Google a Social Media Company?
Is Google a Social Media Company?
Is Google a Social Media Company?
Is Google a Social Media Company?
If omniscient Google stealthily tries very hard
     to become a social media company,
         can you honestly still bel...
The RISE
of the SOCIAL web.
Just how big is the social web today?
Unique Monthly Visitors
Comscore
               (september 09)

                   32 mio


                   58 mio


  ...
About a third of all Internet users worldwide
visited Facebook in September 2009, says Comscore.
              A year ago ...
What do people do on Facebook?




8 billion minutes spent everyday        2 billion photos uploaded every month        15...
Gen Y will outnumber Baby
                                             Boomers. 96% of them have
1 out of 8 couples in the...
How to RIDE the
   TREND.
How to Ride the Trend?
  Be where the Action is.
  Become Part of the Social Habitat.
  Tap the Power of Connections.
Be where the Action is.




      DIGG Heat map by Brian Shaler
Syndication
Integration
facebook
platform
Focusing communication
on the stream and Inbox.




facebook
platform
Focusing communication
on the stream and Inbox.




facebook
platform
Focusing communication
                  on the stream and Inbox.




                  facebook
                  platfor...
Focusing communication
                  on the stream and Inbox.




                  facebook
                  platfor...
Focusing communication
Access to user email   on the stream and Inbox.
    addresses.




                       facebook
...
Focusing communication
Access to user email   on the stream and Inbox.
    addresses.




                       facebook
...
Focusing communication
Access to user email   on the stream and Inbox.
    addresses.




                       facebook
...
Focusing communication
Access to user email   on the stream and Inbox.
    addresses.




                       facebook
...
Focusing communication
Access to user email   on the stream and Inbox.
    addresses.


                                  ...
Focusing communication
Access to user email   on the stream and Inbox.
    addresses.


                       x 130 frien...
Focusing communication
Access to user email           on the stream and Inbox.
    addresses.


                          ...
Sites that use Facebook Connect
          have seen increases of
    30% to 200% in site registrations
and 15% to 100% in ...
Aggregation
Syndication

for easy syndication
rss
 flash platform services
 distribution               Integration   Aggregation
  face...
Integration

              Facebook
              connect
              flash platform services
Syndication   social       ...
Aggregation

                            Video on
                            youtube
                            Pictures...
Become Part of the Social Habitat.




           Picture by vintagedept on Flickr
It is not because you are on social media
     that, by definition, you are social.
This is not your Data Center.
Tap the Power of Connections.




       Picture by Photos from the Vault on Flickr
Social Object theory* is the belief that
 all successful social media interactions
           center on an object.
    The...
!"#$%&'()*+
+1.2 million runners
+247 million kilometers tracked
+13 billion calories burned
In the winter, people in the US run more ...
97% declares a digital brand experience
     has influenced whether or not
       they went on to purchase
  a product or s...
the social object theory
  – and social media in general –
may be great for consumer products,
       but are they of any ...
SCOOP
A Couple of things
  to CHEW on.
Social Media will definitely Stick.

You need a Social Media Strategy.
             Today.
 You need a Social M
           ...
What is up next?
That’s it, for today.




    adnerds.be
 followfridays.be
Decline Of The Destination Web, The Rise Of The Social Web
Decline Of The Destination Web, The Rise Of The Social Web
Decline Of The Destination Web, The Rise Of The Social Web
Decline Of The Destination Web, The Rise Of The Social Web
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Decline Of The Destination Web, The Rise Of The Social Web
Decline Of The Destination Web, The Rise Of The Social Web
Decline Of The Destination Web, The Rise Of The Social Web
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Decline Of The Destination Web, The Rise Of The Social Web

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The number of visitors to destination sites is steadily shrinking. The explanation is simple: people spend more and more time on social platforms. In this session, we take a closer look at the phenomenon, and explain to you which are the possible strategies to ride the trend.

Published in: Business, Technology

Decline Of The Destination Web, The Rise Of The Social Web

  1. 1. @AdNerds#FollowFridays Friday, November 13 The Decline of the Destination Web. The Rise of the Social Web. And how to Ride the Trend.
  2. 2. The DECLINE of the DESTINATION web.
  3. 3. 90-10
  4. 4. “Sort of like a dating website, but for knowledge instead of sex.”
  5. 5. “Sort of like a dating website, but for knowledge instead of sex.”
  6. 6. “Do you watch television?”
  7. 7. The web competes with traditional media.
  8. 8. The social web competes with the destination web.
  9. 9. Google knows more about you than your spouse does.
  10. 10. Does the company that knows everything also believe the power of networks will dominate the internet? Picture ‘Eye of God’ by Veltro23 on Flickr
  11. 11. You Betcha!
  12. 12. Is Google a Social Media Company?
  13. 13. Is Google a Social Media Company?
  14. 14. Is Google a Social Media Company?
  15. 15. Is Google a Social Media Company?
  16. 16. If omniscient Google stealthily tries very hard to become a social media company, can you honestly still believe social media is a fad? Picture ‘Eye of God’ by Veltro23 on Flickr
  17. 17. The RISE of the SOCIAL web.
  18. 18. Just how big is the social web today?
  19. 19. Unique Monthly Visitors Comscore (september 09) 32 mio 58 mio 411 mio
  20. 20. About a third of all Internet users worldwide visited Facebook in September 2009, says Comscore. A year ago it was 17%.
  21. 21. What do people do on Facebook? 8 billion minutes spent everyday 2 billion photos uploaded every month 15.000 Facebook Connect implementations 5 billion API calls in 1 day 2 billion pieces of content shared every week
  22. 22. Gen Y will outnumber Baby Boomers. 96% of them have 1 out of 8 couples in the US who met joined a social network. on social media will get married. Facebook will hit 400 2010 Over 5 billion iPhone apps will be downloaded. million users. If Facebook were a country, it will become the third biggest.
  23. 23. How to RIDE the TREND.
  24. 24. How to Ride the Trend? Be where the Action is. Become Part of the Social Habitat. Tap the Power of Connections.
  25. 25. Be where the Action is. DIGG Heat map by Brian Shaler
  26. 26. Syndication
  27. 27. Integration
  28. 28. facebook platform
  29. 29. Focusing communication on the stream and Inbox. facebook platform
  30. 30. Focusing communication on the stream and Inbox. facebook platform
  31. 31. Focusing communication on the stream and Inbox. facebook platform New games & apps dashboard.
  32. 32. Focusing communication on the stream and Inbox. facebook platform New games & apps dashboard.
  33. 33. Focusing communication Access to user email on the stream and Inbox. addresses. facebook platform New games & apps dashboard.
  34. 34. Focusing communication Access to user email on the stream and Inbox. addresses. facebook platform New games & apps dashboard.
  35. 35. Focusing communication Access to user email on the stream and Inbox. addresses. facebook platform New games & apps dashboard. Simplified navigation & counter channel.
  36. 36. Focusing communication Access to user email on the stream and Inbox. addresses. facebook platform New games & apps dashboard. Simplified navigation & counter channel.
  37. 37. Focusing communication Access to user email on the stream and Inbox. addresses. Facebook Ads API. facebook platform New games & apps dashboard. Simplified navigation & counter channel.
  38. 38. Focusing communication Access to user email on the stream and Inbox. addresses. x 130 friends Facebook Ads API. 65 facebook platform = 64,266,500 New games & potential reach apps dashboard. Simplified navigation & counter channel.
  39. 39. Focusing communication Access to user email on the stream and Inbox. addresses. Facebook Ads API. facebook platform New games & apps dashboard. Simplified navigation & counter channel. Open Graph API.
  40. 40. Sites that use Facebook Connect have seen increases of 30% to 200% in site registrations and 15% to 100% in the number of reviews and other user-generated content*. *source = Facebook
  41. 41. Aggregation
  42. 42. Syndication for easy syndication rss flash platform services distribution Integration Aggregation facebook.com/twitter twitter oAuth publish to ∞~50 platforms ping.fm
  43. 43. Integration Facebook connect flash platform services Syndication social Aggregation google opensocial gigya socialize
  44. 44. Aggregation Video on youtube Pictures on Syndication Integration flickr Info on wikipedia Fans on facebook Talk on twitter
  45. 45. Become Part of the Social Habitat. Picture by vintagedept on Flickr
  46. 46. It is not because you are on social media that, by definition, you are social.
  47. 47. This is not your Data Center.
  48. 48. Tap the Power of Connections. Picture by Photos from the Vault on Flickr
  49. 49. Social Object theory* is the belief that all successful social media interactions center on an object. The social object is the centerpiece in a dialogue between two or more people. * theory by Jyri Zengeström, Co-founder of Jaiku, Product Manager of Social & Mobile at Google
  50. 50. !"#$%&'()*+
  51. 51. +1.2 million runners +247 million kilometers tracked +13 billion calories burned In the winter, people in the US run more often than those in Europe and Africa, but for shorter distances Average duration of a run worldwide = 35 minutes Most popular Nike+ Powersong = “Pump It” by the Black Eyed Peas Location, total kilometers, frequency of running, ...
  52. 52. 97% declares a digital brand experience has influenced whether or not they went on to purchase a product or service from a brand* * Razorfish Feed survey 2009
  53. 53. the social object theory – and social media in general – may be great for consumer products, but are they of any use for B2B marketing?
  54. 54. SCOOP
  55. 55. A Couple of things to CHEW on.
  56. 56. Social Media will definitely Stick. You need a Social Media Strategy. Today. You need a Social M ed Re-allocate if neceia Budget. ssary. You need a Social Media Manager. Rather sooner than later. Get over it: the stock value of your very own database has just dropped drastically.
  57. 57. What is up next?
  58. 58. That’s it, for today. adnerds.be followfridays.be

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