2011 Social Media Trends

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Social media trends for 2011 and beyond....

scott meleskie
nurun
nurun.com

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2011 Social Media Trends

  1. 1. SOCIAL MEDIA<br />TRENDS<br />
  2. 2. AGENDA<br />CURRENT STATE OF AFFAIRS<br />STATS<br />5 IMPORTANT TRENDS<br />Vision<br />2011<br />
  3. 3. CURRENT STATEOF AFFAIRS<br />
  4. 4. L'état actuel <br />FACEBOOK<br /><ul><li>Over 600 million active users
  5. 5. Over 17 million Canadian users(62%of all canadians online)
  6. 6. More than 250 million people use Facebook Connecteverymonth
  7. 7. Average user has 130 friends
  8. 8. People spend over 700 billion minutes per month on Facebook
  9. 9. People on Facebook install 20 million applications everyday</li></ul>TWITTER<br /><ul><li>Over 160 million active users
  10. 10. 300,000 new users per day
  11. 11. Over 90 million tweets per day
  12. 12. 600 million dailysearchqueries
  13. 13. 37% of users update their profiles via a mobile phone</li></ul>2011<br />
  14. 14. L'état actuel <br />YOUTUBE<br /><ul><li>Over 17 million unique visitors per month(comScore)
  15. 15. Over 2 billion daily video views
  16. 16. 24 hours of video uploaded each minute
  17. 17. 47% of global internet users visit Youtube</li></ul>FOURSQUARE<br /><ul><li>6 millions registeredusers
  18. 18. About 41% of traffic came from Facebook and Twitter (as userssharecheck-ins)
  19. 19. Record 275,000 check-ins in one day in March</li></ul>2011<br />
  20. 20. L'état actuel <br />Biggest Social Networking websitesaroundthe world (users):<br />Qzone: Chine (200,000,000)<br />Habbo: UK, Chine, Europe (200,000,000)<br />Bebo: Europe (117,000,000)<br />Vkontakte: Russie (110,578,500)<br />Orkut: Amerique Latine (brésil), Inde (100,000,000)<br />Hi5: Inde, Indochine (80,000,000) <br />Netlog: Europe, Turquie (70,000,000)<br />Douban: Chine (47,000,000)<br />Odnoklassniki: Russie (45,000,000)<br />Mixi: Japon (25,000,000) <br />2011<br />
  21. 21. Stats<br />
  22. 22. EQUAL OPPORTUNITY<br />MEN AND WOMEN ARE EQUALLY ON SOCIAL NETWORKS<br />SOURCE: COMSCORE MEDIA METRIX<br />2011<br />
  23. 23. PROPORTIONATE REPRESENTATION<br />63% OF ALL SOCIAL NETWORK USERS ARE BETWEEN AGES OF 25-64<br />SOURCE: COMSCORE MEDIA METRIX<br />2011<br />
  24. 24. HOW TO IMPROVE CONSUMERS’ OPINIONS OF YOUR BRAND?<br />Talking to bloggersdirectly<br />Sponsoring blogs<br />Usingtargetedadvertising<br />Becomingyourfriend in a social network<br />% of respondentsSOURCE: TRENDSTREAM + LIGHTSPEED RESEARCH, 2010<br />2011<br />
  25. 25. SOCIAL MEDIA + TRAVEL<br />74%<br />OF Consumers AGED 35-44 BOOK HOLIDAYS ONLINE <br />70%<br />OF Consumers TRUST ONLINE RECOMMENDATIONS<br />40%<br />OF TRAVELERS VISIT SOCIAL NETWORKING SITE TO INFLUENCE DESTINATION SELECTION<br />SOURCE: Social Travel Report, Total Media, 2010<br />2011<br />
  26. 26. 5 IMPORTANTTRENDS<br />
  27. 27. 5 GRANDES TENDANCES<br /> Social HQ <br /> ERA OF Social Commerce<br /> Social Search<br /> THE Stronggetstronger<br />Geo-Location<br />2011<br />
  28. 28. 1. Social HQ<br />Social Networking sites have become the base of operation for everyone's online experiences.<br />Social networkingis more thanjust a platform for "friending," but one thatcan support a broaderarray of social interactive applications<br /><ul><li>Sites willbegin to recognizepersonalidentities and social relationships to deliver more customized online experiences
  29. 29. Example: Facebook iscurrentlyresearchingways to integrateyour habits and personalpreferences to yoursearchresults.</li></ul>2011<br />
  30. 30. 2. ERA OF Social COMMERCE<br />Social networks willbecome more powerfulthancorporatewebsites and CRM systems, as individualidentities and relationships are built on platformslikeTwitter and Facebook.<br /><ul><li>Brands will serve communityinterests and growbased on communityadvocacy as users continue to drive innovation
  31. 31. Consumersworkwithpeers to define the nextgeneration of products, alsopurchase in groups
  32. 32. Social Networks willoffer more and more features to help withproduct design and vendor management</li></ul>2011<br />
  33. 33. 2. ERA OF Social COMMERCE<br />2011<br />
  34. 34. 3. Social Search<br />SEARCH ENGINES WILL BEGIN TO INCREASE IMPACT OF SOCIAL MEDIA CONTENT IN SEARCH RESULTS, AS SOCIAL NETWORKING ACTIVITY IS NOW BEING SEEN AS A STRONG INDICATOR OF SEACH RELEVANCY.<br /><ul><li>This means an increased importance of social media buzzaroundyour brand/business, and the sentiment of thisbuzz
  35. 35. Consumers are spending more time on social networks than on searchengines, expectthis trend to continue
  36. 36. Peer recommendations are the mosttrusted source of information for consumers, social media iskey in spreadingword-of-moutharound a brand/product</li></ul>2011<br />
  37. 37. 4. THE STRONG GET STRONGER<br />Continuinggrowth and development of THE BIG 3 IN SOCIAL MEDIA: Facebook, Twitter, Youtube.<br /><ul><li>Platformswillcontinuouslyevolve and grow
  38. 38. Look for partnerships, acquisition and new features to evolve to combat competition
  39. 39. Facebook/Twitterintegration in real-life applications (Boxee) & all digital platforms
  40. 40. Growth and advertisingopportunities on new networks and platforms (Twitter, Foursquare, Facebook, iPad, Flipboard)</li></ul>2011<br />
  41. 41. 5. Rise of Geo-Location<br />2010 saw a tremendousrise in location-based services. Withsmartphonepenetrationrapidlyincreasing, bigplayerslike Facebook, Google and othersmaller networks have givengeo-location initiatives mainstreamawareness and usage. <br />Current Adoption:<br /><ul><li>Social Networking in the palm of your hand
  42. 42. Instant Reviews and comments
  43. 43. Augmented Reality – merging social media, technology and reality
  44. 44. QR Codes: associating online actions to real-lifeproducts or places
  45. 45. Ability to push promotionaloffers via in-storecheck-ins (strong drive to store)</li></ul>Future Adoption<br /><ul><li>Evolution fromcheck-ins to challenges
  46. 46. Location-based service converge with Mobile Payments
  47. 47. Highlyaccurate location detection (pin-pointwhereusers are within a store)</li></ul>2011<br />
  48. 48. 5. Rise of Geo-Location<br />2011<br />
  49. 49. VISION<br />
  50. 50. A look back to 5 yrsago<br />It isextremelydifficult to forecast more than a few years in advance in social media; thingsevolvesoquickly.<br />Looking back 5 yearsago, weseejust how differentthingswere:<br /><ul><li>In late 2005, TheFacebook.comofficiallybecomesFacebook.com
  51. 51. Facebook wascelebratingit’s 1st anniversary (founded in 2004)
  52. 52. Number of users: 3.85 million
  53. 53. 85% of users are collegestudents
  54. 54. A High-school version of the site islaunched
  55. 55. The newsfeed has yet to beintroduced
  56. 56. A new web service wasjustbeingintroduced to the world: Youtube</li></ul>2011<br />
  57. 57. WHAT THE FUTURE HOLDS<br /><ul><li>USE OF FACEBOOK DEALS, FOURSQUARE COUPONS TO INCREASE EFFECTIVENESS OF DRIVE-TO-STORE VIA SOCIAL MEDIA
  58. 58. TREND OF RANDOM ACTS OF KINDNESS: LEVERAGE POSITIVE RELATIONSHIPS WITH CONSUMERS BY SURPRISING FANS AND CREATING POSITIVE, SHAREABLE EXPERIENCES
  59. 59. BLURRING THE LINE BETWEEN EDITORIAL AND ADVERTISING CONTENT: PROVIDE MORE RELEVANT CONTENT AROUND ‘LIFESTYLE’, SOCIAL CONTEXTS
  60. 60. MAKING TRAVEL/TOURISM MORE SOCIAL: PROVIDE TOOLS TO HELP USERS SHARE PERSONAL EXPERIENCES WITH THEIR PEERS
  61. 61. EXPANDING & DEVELOPING THE 1-TO-1 RELATIONSHIP WITH CONSUMERS BY COMMUNICATING TO THEM ON An EVEN MORE PERSONAL LEVEL</li></ul>2011<br />
  62. 62. THANKS!<br />Nurun.com<br />Nurun.com/filter<br />@scottsavile<br />

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