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Friday 25 March 2011
Our Mission                              Proximity BBDO wants to become                            the preferred agency fo...
Friday 25 March 2011
AdNerds                       The Radically Digital Division of Proximity BBDOFriday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
Let’s talk advertising∞…Friday 25 March 2011
Friday 25 March 2011
The old consumer decision journey                                  many brands                                  fewer bran...
Advertising = pretty simpleFriday 25 March 2011
Paid MediaFriday 25 March 2011
ING                         OPPER                       ST OW                        PFriday 25 March 2011
SPRAY                         PRAYANDFriday 25 March 2011
Friday 25 March 2011
Today’s consumer decision journey                                       r                               on side           ...
Advertising = not so simple anymoreFriday 25 March 2011
Owned Media              Created Media   Earned Media         Paid Media               !       Factories        !   Progra...
Customers are looking for companies                          whose beliefs align with theirsFriday 25 March 2011
Our job today:                       ! First, discover a brand’s idea, its beliefs                       ! Orchestrate the...
Not so simple anymore but, hey,                        who doesn’t like a challenge!Friday 25 March 2011
And things are getting even much                              more interesting…Friday 25 March 2011
Yes, there are brands out there who don’t work with                       advertising agencies and simply earn all their m...
Friday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
It’s not what you sell, it’s what you stand for.Friday 25 March 2011
It’s about treating your customer                       like someone who means something to you.Friday 25 March 2011
A good concept doesn’t necessarily mean nice copy and imageryFriday 25 March 2011
Albion’s Oven, 2-4 Boundary Street, Shoreditch,LondonFriday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
Relevance has become kingFriday 25 March 2011
Friday 25 March 2011
Craig W.                       ✓ Mayor of Berkeley Station                       ✓ Loves to travel,has the jetsetter badge...
Friday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
BART has simply given its customers a better experience.                                                                  ...
And what kind of                       work does Proximity                       BBDO come up with?Friday 25 March 2011
Earned Media: Cécémel Snowball FightFriday 25 March 2011
Wat zijn de resultaten?                                              437.992 visitors                                     ...
Friday 25 March 2011
Real World Case: Free ING Lion AccountFriday 25 March 2011
Friday 25 March 2011
1. StrategyFriday 25 March 2011
Friday 25 March 2011
2. CreativeFriday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
3. HotshopFriday 25 March 2011
Friday 25 March 2011
3. MetricsFriday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
farm2011.beFriday 25 March 2011
HX !                       TFriday 25 March 2011
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Ephec

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Advertising today through the eyes of an AdNerd.

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Ephec

  1. 1. Friday 25 March 2011
  2. 2. Our Mission Proximity BBDO wants to become the preferred agency for companies which already value the importance of future proof and result driven communication, and make other companies aware of the importance of it.Friday 25 March 2011
  3. 3. Friday 25 March 2011
  4. 4. AdNerds The Radically Digital Division of Proximity BBDOFriday 25 March 2011
  5. 5. Friday 25 March 2011
  6. 6. Friday 25 March 2011
  7. 7. Let’s talk advertising∞…Friday 25 March 2011
  8. 8. Friday 25 March 2011
  9. 9. The old consumer decision journey many brands fewer brands final choice BUYFriday 25 March 2011
  10. 10. Advertising = pretty simpleFriday 25 March 2011
  11. 11. Paid MediaFriday 25 March 2011
  12. 12. ING OPPER ST OW PFriday 25 March 2011
  13. 13. SPRAY PRAYANDFriday 25 March 2011
  14. 14. Friday 25 March 2011
  15. 15. Today’s consumer decision journey r on side eve c alu ate THE LOYALTY LOOP BO ND advo cate BUY enjoyFriday 25 March 2011
  16. 16. Advertising = not so simple anymoreFriday 25 March 2011
  17. 17. Owned Media Created Media Earned Media Paid Media ! Factories ! Programs ! Blog ! TV ! Offices ! Events ! Twitter ! Radio ! Retail Outlets ! Contests ! Facebook ! Ads ! Packages ! … ! Natural Google ! Posters ! Website(s) Ranking ! Banners ! … ! … ! …Friday 25 March 2011
  18. 18. Customers are looking for companies whose beliefs align with theirsFriday 25 March 2011
  19. 19. Our job today: ! First, discover a brand’s idea, its beliefs ! Orchestrate the behavior of the brand so that every time it touches somebody, they are getting the kind of information that helps them LIKE, TRUST and RESPECT the brandFriday 25 March 2011
  20. 20. Not so simple anymore but, hey, who doesn’t like a challenge!Friday 25 March 2011
  21. 21. And things are getting even much more interesting…Friday 25 March 2011
  22. 22. Yes, there are brands out there who don’t work with advertising agencies and simply earn all their media.Friday 25 March 2011
  23. 23. Friday 25 March 2011
  24. 24. Friday 25 March 2011
  25. 25. Friday 25 March 2011
  26. 26. It’s not what you sell, it’s what you stand for.Friday 25 March 2011
  27. 27. It’s about treating your customer like someone who means something to you.Friday 25 March 2011
  28. 28. A good concept doesn’t necessarily mean nice copy and imageryFriday 25 March 2011
  29. 29. Albion’s Oven, 2-4 Boundary Street, Shoreditch,LondonFriday 25 March 2011
  30. 30. Friday 25 March 2011
  31. 31. Friday 25 March 2011
  32. 32. Friday 25 March 2011
  33. 33. Relevance has become kingFriday 25 March 2011
  34. 34. Friday 25 March 2011
  35. 35. Craig W. ✓ Mayor of Berkeley Station ✓ Loves to travel,has the jetsetter badge, as well as the gym rat badgeFriday 25 March 2011
  36. 36. Friday 25 March 2011
  37. 37. Friday 25 March 2011
  38. 38. Friday 25 March 2011
  39. 39. BART has simply given its customers a better experience. 19% rode BART because of a 43% had recommended 4sq recommendation a destination near BART 38% were having “more fun” 17% connected with friends 14% rode BART more 23% earned frequent rider badge because of their interaction with 4sqFriday 25 March 2011
  40. 40. And what kind of work does Proximity BBDO come up with?Friday 25 March 2011
  41. 41. Earned Media: Cécémel Snowball FightFriday 25 March 2011
  42. 42. Wat zijn de resultaten? 437.992 visitors Unique visitors: 276.496 94.010 registraties 406.053 sneeuwbal-gevechten, 13.037.853 sneeuwballen gegooid 401.124 uitnodigingenFriday 25 March 2011
  43. 43. Friday 25 March 2011
  44. 44. Real World Case: Free ING Lion AccountFriday 25 March 2011
  45. 45. Friday 25 March 2011
  46. 46. 1. StrategyFriday 25 March 2011
  47. 47. Friday 25 March 2011
  48. 48. 2. CreativeFriday 25 March 2011
  49. 49. Friday 25 March 2011
  50. 50. Friday 25 March 2011
  51. 51. Friday 25 March 2011
  52. 52. Friday 25 March 2011
  53. 53. 3. HotshopFriday 25 March 2011
  54. 54. Friday 25 March 2011
  55. 55. 3. MetricsFriday 25 March 2011
  56. 56. Friday 25 March 2011
  57. 57. Friday 25 March 2011
  58. 58. Friday 25 March 2011
  59. 59. farm2011.beFriday 25 March 2011
  60. 60. HX ! TFriday 25 March 2011

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