Acquisition, retention, awareness, …                                      with Social Media.     adnerds.beWednesday 14 Ap...
Wednesday 14 April 2010
Wednesday 14 April 2010
AdNerds is simple mathWednesday 14 April 2010
AdNerds = A^T                          A                     T                              A = Advertising               ...
AdNerds = A^T                           A                     T                               A = Advertising             ...
Wednesday 14 April 2010
Media means peopleWednesday 14 April 2010
People evolved over timeWednesday 14 April 2010
Wednesday 14 April 2010
Picture by Peter DaSilva for NYTWednesday 14 April 2010
Wednesday 14 April 2010
Wednesday 14 April 2010
Whhhhy ?!?Wednesday 14 April 2010
1      In a Hyper-Connected World, People grow Jumping Brains                                             Jumping Brain by...
2        In a Hyper-Connected World, Google makes sure Everything is Free                                TomTom           ...
•   Frozen in time     •   Real Time                          •   One-size-fits-all   •   Personalized                     ...
Tap the Power of Connections.                                 Picture by Photos from the Vault on FlickrWednesday 14 April...
Wednesday 14 April 2010
The inherent viral power of social networks                   182 friends             430 friends     87 friends    417 fr...
Unique reach of almost 1000 users                                                   23 friends                            ...
20 09Wednesday 14 April 2010
Wednesday 14 April 2010
Wednesday 14 April 2010
Wednesday 14 April 2010
Wednesday 14 April 2010
Wednesday 14 April 2010
Wednesday 14 April 2010
Wednesday 14 April 2010
Wednesday 14 April 2010
Wednesday 14 April 2010
Wednesday 14 April 2010
Unique visitors            Registered Users        Games played                                                           ...
Conversion Rate                          33%                              traditionally ~10%Wednesday 14 April 2010
Traditional     Facebook                               {                                                              40.0...
Time spent                          00:09:01Wednesday 14 April 2010
Total seconds spent          104.413.192                               based on 193.000 visitsWednesday 14 April 2010
TV spots                          3.480.433                             based on 193.000 visitsWednesday 14 April 2010
Wednesday 14 April 2010
NEW                                             SUPE                                           EXCIT R                    ...
Wednesday 14 April 2010
The incentive is the “reason to believe”Wednesday 14 April 2010
The incentive is the “reason to believe”Wednesday 14 April 2010
Wrong, it’s the game, the social object.                            Social Object theory* is the belief that              ...
Wednesday 14 April 2010
Wednesday 14 April 2010
Wednesday 14 April 2010
Wednesday 14 April 2010
Wednesday 14 April 2010
Registered Users             Games played                                                                               30...
Conversion Rate                          75%                              traditionally ~10%Wednesday 14 April 2010
Traditional     Netlog   Facebook                               {                                                 4.850   ...
Time spent                          00:09:13Wednesday 14 April 2010
Total seconds spent                 69.796.895                               based on 126.215 visitsWednesday 14 April 2010
TV spots                          2.326.563                             based on 126.215 visitsWednesday 14 April 2010
A Couple of things                            to CHEW on.Wednesday 14 April 2010
A Couple of things                            to CHEW on.Wednesday 14 April 2010
Media means People. Not paper.                          You need a Social Media Strategy.                                 ...
Wednesday 14 April 2010
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Awareness, acquisition and retention using social media.

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Awareness, acquisition and retention using social media.

  1. 1. Acquisition, retention, awareness, … with Social Media. adnerds.beWednesday 14 April 2010
  2. 2. Wednesday 14 April 2010
  3. 3. Wednesday 14 April 2010
  4. 4. AdNerds is simple mathWednesday 14 April 2010
  5. 5. AdNerds = A^T A T A = Advertising T = TechnologyWednesday 14 April 2010
  6. 6. AdNerds = A^T A T A = Advertising T = TechnologyWednesday 14 April 2010
  7. 7. Wednesday 14 April 2010
  8. 8. Media means peopleWednesday 14 April 2010
  9. 9. People evolved over timeWednesday 14 April 2010
  10. 10. Wednesday 14 April 2010
  11. 11. Picture by Peter DaSilva for NYTWednesday 14 April 2010
  12. 12. Wednesday 14 April 2010
  13. 13. Wednesday 14 April 2010
  14. 14. Whhhhy ?!?Wednesday 14 April 2010
  15. 15. 1 In a Hyper-Connected World, People grow Jumping Brains Jumping Brain by Emilio GarciaWednesday 14 April 2010
  16. 16. 2 In a Hyper-Connected World, Google makes sure Everything is Free TomTom Google Maps Navigation Western Europe World 99,99 € 00,00 €Wednesday 14 April 2010
  17. 17. • Frozen in time • Real Time • One-size-fits-all • Personalized • One-way • Interactive • Linear • Random • Limited Space • Unlimited Space • Static • Moving • Individual • Networks • Paying • FreebiesWednesday 14 April 2010
  18. 18. Tap the Power of Connections. Picture by Photos from the Vault on FlickrWednesday 14 April 2010
  19. 19. Wednesday 14 April 2010
  20. 20. The inherent viral power of social networks 182 friends 430 friends 87 friends 417 friendsWednesday 14 April 2010
  21. 21. Unique reach of almost 1000 users 23 friends 62 friends 182 friends 87 friends 430 friends 73 friends 417 friends 54 friendsWednesday 14 April 2010
  22. 22. 20 09Wednesday 14 April 2010
  23. 23. Wednesday 14 April 2010
  24. 24. Wednesday 14 April 2010
  25. 25. Wednesday 14 April 2010
  26. 26. Wednesday 14 April 2010
  27. 27. Wednesday 14 April 2010
  28. 28. Wednesday 14 April 2010
  29. 29. Wednesday 14 April 2010
  30. 30. Wednesday 14 April 2010
  31. 31. Wednesday 14 April 2010
  32. 32. Wednesday 14 April 2010
  33. 33. Unique visitors Registered Users Games played 400.000 319.486 300.000 200.000 100.000 109.884 81.000 100.000 75.000 33.000 8.500 15.000 35.902 0 2005 - Online games 2007 - Bigger than life game 2009 - Max ItWednesday 14 April 2010
  34. 34. Conversion Rate 33% traditionally ~10%Wednesday 14 April 2010
  35. 35. Traditional Facebook { 40.000 15.645 30.000 35.902 20.000 20.257 10.000 0Wednesday 14 April 2010
  36. 36. Time spent 00:09:01Wednesday 14 April 2010
  37. 37. Total seconds spent 104.413.192 based on 193.000 visitsWednesday 14 April 2010
  38. 38. TV spots 3.480.433 based on 193.000 visitsWednesday 14 April 2010
  39. 39. Wednesday 14 April 2010
  40. 40. NEW SUPE EXCIT R IN VERS G ION mmsopeenrij.beWednesday 14 April 2010
  41. 41. Wednesday 14 April 2010
  42. 42. The incentive is the “reason to believe”Wednesday 14 April 2010
  43. 43. The incentive is the “reason to believe”Wednesday 14 April 2010
  44. 44. Wrong, it’s the game, the social object. Social Object theory* is the belief that all successful social media interactions center on an object. The social object is the centerpiece in a dialogue between two or more people. * theory by Jyri Zengeström, Co-founder of Jaiku, Product Manager of Social & Mobile at GoogleWednesday 14 April 2010
  45. 45. Wednesday 14 April 2010
  46. 46. Wednesday 14 April 2010
  47. 47. Wednesday 14 April 2010
  48. 48. Wednesday 14 April 2010
  49. 49. Wednesday 14 April 2010
  50. 50. Registered Users Games played 300.000 205.530 225.000 150.000 48.877 75.000 0 2010 - M&M’s-op-een-rij (2 weeks)Wednesday 14 April 2010
  51. 51. Conversion Rate 75% traditionally ~10%Wednesday 14 April 2010
  52. 52. Traditional Netlog Facebook { 4.850 50.000 32.836 37.500 48.877 25.000 12.500 11.191 0Wednesday 14 April 2010
  53. 53. Time spent 00:09:13Wednesday 14 April 2010
  54. 54. Total seconds spent 69.796.895 based on 126.215 visitsWednesday 14 April 2010
  55. 55. TV spots 2.326.563 based on 126.215 visitsWednesday 14 April 2010
  56. 56. A Couple of things to CHEW on.Wednesday 14 April 2010
  57. 57. A Couple of things to CHEW on.Wednesday 14 April 2010
  58. 58. Media means People. Not paper. You need a Social Media Strategy. Today. You need a Social M ed Re-allocate if neceia Budget. ssary. Build experiences, not advertising. Tap the connections of networks .Wednesday 14 April 2010
  59. 59. Wednesday 14 April 2010

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