Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Countdown to the data explosion
3     From Legs & Cleavage to Brains & Knowledge         2    Turning data into action1   Curing mass media collateral dam...
3From Legs & Cleavage to Brains & Knowledge
If you knew, magically, where all the insects were,         you could do very magical things.
2Turning data into action
Your new communication strategy must tightly integratereal time insights mined from social media into your use of mass media
> $1 billion2002-2010: $44 billion -> $67 billion
1Curing mass media collateral damage
PepsiCan Pepsi access your data?
PepsiCan Pepsi access your data?
09281631
09281631           10 Pepsi’s! Nice!           Congratulations, y                              ou           had your 10th ...
Generosity Bonus!Congratulations, becauseyou’re a generous guy forsharing your preciousPepsi cans with Jan: + 50 credits
Generosity Bonus!           Welcome Jan!Congratulations, because    Thanks for joining ouryou’re a generous guy for   loya...
urD on’t forget yoPepsi                   inder:Just  a quick rem e is                homy our stash at d since           ...
A tastyopportunitySince you like both Pepsiand Lay’s chips, we offeryou this uniqueopportunity      +       =1€
Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
DDMC - Countdown to the data explosion
Upcoming SlideShare
Loading in …5
×

DDMC - Countdown to the data explosion

1,486 views

Published on

AdNerds presented at the Data Driven Marketing Congress, the data driven marketing expert group of Stima.

The presentation focuses on the explosion of data these days, with new sources like social media and all the sensory data out there. We look at how data can make sense today and how - in particular - it can help to make even mass media more personalized.

Published in: Business, Technology
  • Be the first to comment

DDMC - Countdown to the data explosion

  1. 1. Countdown to the data explosion
  2. 2. 3 From Legs & Cleavage to Brains & Knowledge 2 Turning data into action1 Curing mass media collateral damage
  3. 3. 3From Legs & Cleavage to Brains & Knowledge
  4. 4. If you knew, magically, where all the insects were, you could do very magical things.
  5. 5. 2Turning data into action
  6. 6. Your new communication strategy must tightly integratereal time insights mined from social media into your use of mass media
  7. 7. > $1 billion2002-2010: $44 billion -> $67 billion
  8. 8. 1Curing mass media collateral damage
  9. 9. PepsiCan Pepsi access your data?
  10. 10. PepsiCan Pepsi access your data?
  11. 11. 09281631
  12. 12. 09281631 10 Pepsi’s! Nice! Congratulations, y ou had your 10th Pep just si this week. That gives yo bonus of 100 points u a ! + 100 credits
  13. 13. Generosity Bonus!Congratulations, becauseyou’re a generous guy forsharing your preciousPepsi cans with Jan: + 50 credits
  14. 14. Generosity Bonus! Welcome Jan!Congratulations, because Thanks for joining ouryou’re a generous guy for loyalty program. You justsharing your precious earned your first points.Pepsi cans with Jan: Check out what you can do with it in our Shop. + 50 credits + 100 credits
  15. 15. urD on’t forget yoPepsi inder:Just a quick rem e is homy our stash at d since . Analmost empty mer, you’re a good custo s nerou we ’re in a ge mood: -1 € on a 6-pack
  16. 16. A tastyopportunitySince you like both Pepsiand Lay’s chips, we offeryou this uniqueopportunity + =1€
  17. 17. Countdown to the data explosion

×