7. Statistics 85% click on organic 72% click the first link of interest 25% read all listings first, then click
8. Web Search Market Share July 2010 Google 84.9% Yahoo 5.9% Bing 3.3% Baidu 3% Other 3% Google Yahoo Bing
9.
10.
11. Link Text SEO: Link nouns not verbs Avoid “ click here ” View the donation page View the donation page .
12.
13.
14.
15.
16. Search Engine Ranking Factors Keywords Keyword Use in H2, H3 etc… Keyword Use in Page URL Keyword Use in ALT Tags Frequency of Page Updates Keyword Use in Meta Description Tag HTML Validation Keyword Use in Meta Keywords Tag
17.
18. Keywords Keywords are the foundation of SEO Your non - profit website should determine critical keywords Research their potential value and effectiveness
19. Google AdWords Keyword Tool https://adwords.google.com/select/KeywordToolExternal Best free keyphrase tool Helps with brainstorming Displays keyword/phrase effectiveness Finds opportunities
20.
21. Optimizing Body Copy YUCK! Large blocks of text without headlines and subheadings Bad for SEO Bad for Visitors