Presentation on Google Algorithms by Amandeep Singh- A student of Digital Marketing and data Analytics Course at World Class Skill centre.

1. By Amandeep Singh
PRESENTATION ON

2. How Google Works
 Crawling
 Indexing
 Displaying

3. What are Google Algorithms
 Google Algorithms are complex system to retrieve data
from the search index and instantly deliver the best
possible results for a query.

4. Why Google update its Algorithms
 In order to fight low quality sites from appearing on the
Search Engine Result Page.
 To ensure that its users are getting the most relevant
results.
 To provide the best & relevant content so that people don’t
go anywhere else.

5. Some terms used in the
presentation
 Link spam:
 Posting of out-of-context links on websites, discussion forums, blog
comments, or any other online venue that displays user comments.
 Purpose is to increase the number of external links made to a site
the spammer wishes to promote.
 Webspam: Intentional attempts to manipulate search engine rankings for
specific keywords or keyword phrase queries.

6. How is the quality of a
website determined?
Page content and page title do not match the
search request
Visitor retention time(time on page & time on site).
Percentage of duplicate content.
High repetition of the same word on a page..... & a
lot more

7. Some Algorithms discussed in
the next slides:
Panda
Penguin
Hummingbird
Pigeon
Pagerank

8. Panda Algorithm
 'Search filter' introduced in February 2011.
 Purpose is:
1. To increase the rank of high-quality websites in
Google's SERP's.
2. To lower the visibility of low-quality websites in
Google's SERPs.
 Goal is to increase the quality of the search results.

9. What to do if you are
affected?
 Work on getting an overview of the situation:
Is the entire website affected, or just parts of it?
 Analyse the website:
are there pages with positive signals
 Improve the website:
Create content in compliance with the Google Quality Guidelines

10. Keyword
stuffing
 'Keyword stuffing' refers to:
1. Practice of loading keywords into a webpage's meta tags & content.
2. A Search Engine Optimization (SEO) technique, considered as Webspam.
3. Used to manipulate a site's ranking in Google search results.
4. Adding keywords more than information in the content.

11. Penguin Algorithm
 Launched in April 2012.
 Aims at decreasing 'search engine rankings' of websites that
violate Google's Webmaster Guidelines.
 Disavow(ban) spammy links
 Diminish the presence of websites that engaged in
manipulative link schemes and keyword stuffing In the Google
SERPs.

12. How to recover if affected by
Penguin Algorithm
 Remove unnatural links over which you have control.
 By ensuring that the topic and the keywords match.
 By removing the repeatedly used keywords.
 By removing 'Spammy links'.

13. Hummingbird Algorithm
 Google announced Hummingbird on September 2013.
 Focuses on sending the lead users directly to the most appropriate
page rather than just a website's homepage.
 Designed to improve the search results relevancy & quality.
 Provides the best answers to the searcher with the fewest possible
clicks.

14. Pigeon Algorithm
Released on July 2014.
Aim is to provide more useful, relevant and
accurate local search results.
Designed to improve ranking parameters based on
distance and location.
Connects web search and map search in a more
cohesive(linked) way.

15. Effects of Pigeon
Algorithm
The local search results provided by Google may
become even more relevant and neat on both
desktop and mobile devices.
Help Local businesses by recommending them in the
Google SERPs.

16. Pagerank Algorithm
PageRank assigns a 'rank' or 'score' to every search
result.
The higher the page's score, the further up the search
results list it will appear.
Scores are partially determined by the number of
other Web pages that link to the target page.
Each link is counted as a vote for the target.

17. Thankyou