Small Business and Social Media Marketing!

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Learn more about the tools and techniques Small Businesses use to grow their business! Using digital and social media!

Published in: Business, News & Politics
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Small Business and Social Media Marketing!

  1. 1. BY   Porsche  Nichols   @porschenichols  KLOUT  SCORE  50  
  2. 2. Defining  a  SMALL  Business   Independently   Owned  &  Operated   For  profit   business   Be  of  a  certain  size   (ppl/revenue)  
  3. 3. Small  Business  Trends   =  54%  of  US  $ales  23  Million   =  55%  of  ALL  Jobs   600,000+  Franchised   =  40%  of  Retail  Stores   =  30%  -­‐  50%  of  all  Commercial  Space    
  4. 4. Small  Business  Saturday  
  5. 5. Small  Business  Tools  FINANCIAL   FILE   DOC   COMM.   MGMNT   STORAGE   EDITING  
  6. 6. Small  Business  Tools   CUST.   MONETARY   MAR   ADMIN.  SUPPORT   TRANS.   COMM.   TOOLS  
  7. 7. Small  Business  Marke@ng  App  
  8. 8. According  to  Small  Firms,  what  social  media   plaDorm  do  they  use  the  most  AND  has  the   most  poten@al?  
  9. 9. Social  Media  &  Small  Businesses  
  10. 10. Social  Media  &  Small  Businesses  •  They  are  s@ll  trying  to  figure  it  out.  (like   everyone  else)    •  Time  is  an  issue!  •  Lack  of  social  media    educa@on    
  11. 11. ALAN  SEE  -­‐  CMO  
  12. 12. Brynne  Zuccaro  -­‐  Director  of  Business   Marke@ng  at  Foursquare  
  13. 13. Future  Trends  of  Small  Business  1)  Small  business  marke@ng  will  con@nue  to  be   fragmented  due  to  increased  ways  to   adver@se  digitally  2)  Small  business  revenues  will  peak  sooner  if   they  do  not  use  social  media  to  market  or   engage    3)  Digital  is  the  way  of  the  future  and  younger   entrepreneurs  will  find  business  success   earlier  in  life  than  earlier  genera@ons  

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