Holiday marketing quick hits

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  • This is the new word of mouth. There is no disputing it.
  • Holiday marketing quick hits

    1. 1. 4Local, Social and Mobile Marketing Solutions
    2. 2. The Holidays Can Make Or Break Your Year 19.4% of Retail Sales Are During the Holidays 4Local, Social and Mobile Marketing Solutions
    3. 3. In Some Verticals It’s 40% !! Annual Revenue Holidays (30 days) The other 330 days Revenue Per Day Holidays (30 days) The other 330 days 4Local, Social and Mobile Marketing Solutions
    4. 4. Luckily You Are Not Too Late… If You Act Now “Nothing makes a person more productive than the last minute.” - Unknown 4Local, Social and Mobile Marketing Solutions
    5. 5. Marketing is More Effective Than Advertising Marketing Advertising 4Local, Social and Mobile Marketing Solutions
    6. 6. Local Marketing Is Effective 4Local, Social and Mobile Marketing Solutions
    7. 7. Marketing vs. Advertising Long Term Short Term Cost-Effective Expensive Grows in Value Over Time Proportional to What You Pay Engages Customers Interrupts Customers Awareness and Loyalty Only Awareness In this case, “Short Term” is helpful 4Local, Social and Mobile Marketing Solutions
    8. 8. The Best Approach With Limited Time Is … A mix of quick hit marketing wins: Online local directories, email marketing, word of mouth and social media & a little advertising: Ads within newspapers and phonebooks, PPC campaigns and local radio advertisements 4Local, Social and Mobile Marketing Solutions
    9. 9. Start With Search: During the Holidays Local Search Explodes With Activity • New tourists visiting • People buying goods and dining out in an unfamiliar city • People looking for places to eat, drink or be merry 4Local, Social and Mobile Marketing Solutions
    10. 10. Quick Hit Marketing Win #1: Clean Up Your Presence Online Directory Profiles Missing Basic Brand Information 43% Wrong Address 37% Wrong Name Go To a Competitor 0.0% 15.1% 10.0% Missing / Wrong Address 20.0% 30.0% Missing / Wrong Name 40.0% 50.0% Customers Who Would Look for Another Merchant 50% of Local Searches Are On Directories and Mobile Apps 4Local, Social and Mobile Marketing Solutions
    11. 11. Run a Free Report at http://localvox.com/free-report/ See If Your Business Is Listed Go Now Before You Lose More Business 4Local, Social and Mobile Marketing Solutions
    12. 12. Quick Hit Marketing Win #2: Claim Your Google+ Local Page Google+ Local is on 83% of local searches 4Local, Social and Mobile Marketing Solutions
    13. 13. It’s Your Brand – Make It Sing On Google + • Good categories for search • Photos • Description • Updates • Reviews • Events 4Local, Social and Mobile Marketing Solutions
    14. 14. The Google+ Local Claiming Process • If you are lucky…  You will get a verification phone call during claiming  Instant Verification • Otherwise  They will mail you a postcard with your pin  2-3 weeks 4Local, Social and Mobile Marketing Solutions
    15. 15. Google+ Local is So Important … 4Local, Social and Mobile Marketing Solutions
    16. 16. What About? Only 2% of Local Businesses Think Pay Per Click is Effective!!! Adwords may work for some businesses, but for most it is too expensive and drives too little value: • You are competing with bigger organizations for search terms • There is not enough volume to optimize well • Your website doesn’t convert well enough • Your mobile experience doesn’t convert 4Local, Social and Mobile Marketing Solutions
    17. 17. Quick Hit Marketing Win #3: Improve Your Social Reputation • What to do right now? Respond to every negative review Respond to every positive review and thank them Build a plan for encouraging positive reviews in-store • Why do this today? 4Local, Social and Mobile Marketing Solutions
    18. 18. 79% of consumers trust online reviews as much as personal recommendations 4Local, Social and Mobile Marketing Solutions
    19. 19. 4Local, Social and Mobile Marketing Solutions
    20. 20. 4Local, Social and Mobile Marketing Solutions
    21. 21. 4Local, Social and Mobile Marketing Solutions
    22. 22. 4Local, Social and Mobile Marketing Solutions
    23. 23. Use Social Inbox To Monitor Social Media + Reviews 4Local, Social and Mobile Marketing Solutions
    24. 24. The Social Inbox Is Awesome And Saves You Time! • LocalVox’s Social Inbox was named one of 25 awesome social media tools you should be using (socialmediatoday.com – 11/3/13) 4Local, Social and Mobile Marketing Solutions
    25. 25. Quick Hit Marketing Win #4: Publish Your Events and Sales Everywhere Local News Events News Deals Social Media Review Sites* Email Email is still the most effective marketing channel, generating $38 for every $1 spent 4Local, Social and Mobile Marketing Solutions
    26. 26. With an Integrated Marketing Platform, Publishing Your Posts Everywhere Is As Easy As Pressing a Button 4Local, Social and Mobile Marketing Solutions
    27. 27. Quick Hit Marketing Win #5: Facebook Advertising • Target by demographic • By location • A small spend goes a long way to get followers (spend $50-200) 4Local, Social and Mobile Marketing Solutions
    28. 28. Quick Hit Marketing Win #6: Mobile Deal Targeting Now you can attract your most likely customers as they walk, drive or ride past your local business. MobileCast delivers targeted offers to their mobile phones, iPads and other devices in their mobile apps • Mobilecast is 100% opt-in, privacy-friendly ads that run on mobile apps • People opt in to hear from brands and organizations they like without leaving the app they’re on • You only pay for verified signups never for wasted clicks or impressions 4Local, Social and Mobile Marketing Solutions
    29. 29. Get Your Marketing in Order • Convert 1-time customers into lifelong relationships Social media Email Review sites • Leverage your busy season to create 2014 success! 4Local, Social and Mobile Marketing Solutions
    30. 30. And Now That You Are Going to Be So Busy During the Holidays … 4Local, Social and Mobile Marketing Solutions
    31. 31. Holiday Marketing Recap  Incorporate a mix of marketing & advertising  Claim your Google + profile  Use multiple mediums and outlets to spread your message 4Local, Social and Mobile Marketing Solutions
    32. 32. • • • • • Social Media Listening • Facebook, Twitter & LinkedIn posting • Review Monitoring Google+Local Local Directories Organic Search Website Optimization • Mobile Websites • Mobile Deal Targeting • Mobile Search Integrated Local Marketing • Deal Publishing • Syndication • Performance Tracking • Content Publishing • Publisher syndication • Engagement Tracking • Website SEO • Link Building • Content Updates • Newsletter Publishing • Social CRM • List Building 4Local, Social and Mobile Marketing Solutions
    33. 33. Your Marketing Before the Holidays Your Marketing in the New Year 4Local, Social and Mobile Marketing Solutions
    34. 34. 4Local, Social and Mobile Marketing Solutions
    35. 35. 4Local, Social and Mobile Marketing Solutions

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