Mark Siggaoat from AdSpark talks about the top tips for SMEs to remember when they go digital, from DigPH: Big Digital Ideas for Small to Medium Businesses (April 22, 2015)

1. PRACTICAL TIPS FOR
SMEs GOING DIGITAL

2. Make extensive use of free online tools
without losing your brand’s identity
TIP # 1

4. There’s still no substitute to
having your own website as
your professional business card.

5. Update your website as often as
you would update your storefront
TIP # 2

9. TODAY’S SPECIALOFFER
Plan7999offeredatP4999(24-monthslockout)
• UnlimitedPages
• UnlimitedRevisions
• 2-YearsworthofGoogleAdWords
• Upto18,000SMSCredits

10. Doyouhave amobile optimizedwebsite?
a. YES
b. NO
c. ANO YUN???
POLLQUESTION

11. Advertise to your target market and
prepare to discover new markets
TIP # 3

12. Location
(Real-Time, Historical) Income
Age Education /
Occupation
Subscriber
Information
Subscriber Information (OS,
Usage, Prepaid/Postpaid)
Marital Status
Preferences

13. SMS ADS
With over 27M Globe and TM subscribers opted in
to get relevant ads, you’ll get the right and
engaged audience to respond better to your
offers.
HSMS LBS
Profiled (Demographics & Psychographics) ✓
Location ✓
Globe Base ✓ ✓
Brand’s Base
Conversation Feature ✓ ✓
HSMS LBS

15. Test, Track, & Refine
TIP # 4

16. Learn valuable insights from
your campaigns before going
full blast.

17. 027517868
Family
Den+stry

18. Differentiate customer acquisition
and customer retention campaigns
TIP # 5

19. VS.

20. Your digital marketing tools today will not be
the same digital marketing tools tomorrow
TIP # 6

22. Tip #6: Your digital marketing tools today will not be the same digital marketing
tools tomorrow