Acquia Social Publishing Webinar


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The editors at Ziff Davis Enterprise invite you to join Geoffrey Bock, Senior Analyst for The Gilbane Group; Jason Hibbets, Project Manager in Brand Communications + Design for Red Hat; and Bryan House, Senior Director of Marketing for Acquia, in a conversation about how social publishing is disrupting the Web Content Management (WCM) and social software markets.

More specifically, speakers at this eSeminar will tell you what platforms are required for IT and marketing to engage communities of contributors with managed content to deepen customer relationships and drive innovation on the Web while reducing their development and maintenance costs.

You will learn:

* What trends are driving the need for an enterprise open source framework for social publishing
* Which features are mission-critical for the enterprise when creating a platform for building a brand with community engagement
* How social publishing as a competitive advantage transforms business operations
* Why Red Hat used Drupal and Acquia services to launch the new community site

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Acquia Social Publishing Webinar

  1. 1. Open Source Frameworks for Social Publishing, Eliminating WCM Shortfalls Geoffrey Bock Jason Hibbets Bryan House Senior Analyst Project Manager Sr. Director, Marketing The Gilbane Group People & Brand, Red Hat Acquia @jhibbets @bryanhouse
  2. 2. Introduction   Geoffrey Bock –  Senior Analyst, The Gilbane Group   Jason Hibbets –  Project Manager, People & Brand, Red Hat   Bryan House –  Senior Director, Marketing, Acquia
  3. 3. Objectives •  Trends driving the need for a social publishing framework •  Essential features for building a brand through community engagement •  How social publishing transforms business operations •  Why Red Hat uses Drupal and Acquia services to launch the new community site
  4. 4. Four Questions •  What is social publishing? •  What is the customer experience for social publishing? •  What are key enabling technologies for social publishing? •  What are the business benefits of relying on an open source approach?
  5. 5. Imagine: Social Publishing in 2012 •  An innovative firm with a global reach •  Create a compelling presence •  Manage the flow of information •  Promote conversa- tions for the ‘wisdom of crowds’ •  Rely on communities of contributors for insights and innovations
  6. 6. The Social Publishing Process •  Building a useful end user experience •  Authoritative information •  Capture the wisdom of a community •  Blending groomed content with user generated content, to achieve the business goal •  Top down publishing with bottoms up conversations •  Dynamically organized around common themes
  7. 7. The Social Publishing Process •  A premium on maintaining an editorial presence •  Pruning and editing content •  Keep things organized and on target •  Ensuring the results are findable by search engines and external services
  8. 8. goals   “There are opportunities to apply the open source way broadly in business, in government, in education, in the law, and throughout our lives.” --Jim Whitehurst, Red Hat CEO   Creating connections   Moving open source beyond technology
  9. 9. branding   Where open source multiplies   A Red Hat community service   Attributes: -  Optimistic -  Inviting -  Hopeful -  Positive
  10. 10. Social publishing values   The open source way applied to social publishing -  Collaboration -  Transparency -  Trust -  Meritocracy
  11. 11. Needed: A Framework for Social Publishing •  Manages great content •  Fosters a delightful social experience •  Nurtures a smart environment •  Harnesses developers’ know- how
  12. 12. Managing Great Content •  Exploit a familiar publishing process •  More than text, photos, and static images •  A networked repository with predefined categories •  Workflows and approvals •  Granular security and remote access •  Different roles for different content types •  Automated processes can query and extract content with associated tag sets •  Dynamic rendering •  Multiple devices •  Content plus links •  Ensure transparency & trust •  Content provenance •  Tagged for easy browsing and discovery
  13. 13. A Delightful Social Experience •  Social media for conversational content •  Blogs, wikis, discussions, & rich media sharing •  Social tagging, ratings, etc. •  Nurturing and pruning through an editorial presence •  Easy discovery •  Highlight and promote •  Insights about both content and contributors •  Support inbound and outbound venues •  Aggregate insights within a site •  Distribute contributions across the web to popular external communities (Facebook, business partners, etc.)
  14. 14. Embedded Semantics for Smart Publishing •  A smart environment for content delivery •  Manages and exposes tag sets that describe content and links •  Supports ad hoc mapping, taxonomies, and ontologies •  Exploit a growing set of semantic web services published by third parties and under development •  Smart tagging to improve finability and processing by external resources •  Authoritative tag sets such as Open Calais from Thompsons Reuters •  Linked data sources such as Dbpedia •  Various research projects, such as MOAT, FOAF, and SIOC
  15. 15. Harnessing Developers’ Know-how •  Community-oriented development •  Nurture innovations for social publishing •  A loosely coupled platform with RESTful application interfaces •  Developers innovate through discrete modules that are easily incorporated into the platform •  Problem solving lends itself to open source development
  16. 16. Choosing the Right Technology A Social Publishing Platform Drupal “… is as much a Social Software platform as it is a web content management system.” content users CMS Watch, The Web CMS Report 2009 blogs / workflow wikis forums / taxonomy comments Content Social Mgmt Software semantic Systems Tools social ranking web social RSS tagging social analytics networks © 2009 Acquia, Inc.
  17. 17. Harness Drupal’s Momentum
  18. 18. Drupal is a Framework for Social Publishing
  19. 19. Drupal at   Modules -  Apache Solr -  Organic groups -  Twitter -  OpenID -  Mollum
  20. 20. Why Acquia Drupal   Open source platform   Job trends for Drupal (‫‏‬   Community components   Hosting   Administration
  21. 21. Business Implications •  Social publishing reinforces branded experiences while engaging communities of contributors •  Groomed content plus shared experiences •  Transparency, trust, and innovation •  Drupal is an attractive investment with substantial business benefits •  An open source framework •  Stay abreast of technology changes when building solutions for the digital age
  22. 22. Download the Whitepaper   Download The Gilbane Gropu Whitepaper - Social Publishing with Drupal –
  23. 23. Questions   For more information, visit: – – – –   Contact us: – Today’s webinar recording –  888.9.ACQUIA will be posted at:   Contact The Gilbane Group: recorded_webinars – –   Download the Gilbane Whitepaper Social Publishing with Drupal –