In this presentation, I have explained how to use the LinkedIn algorithm for increasing the engagement of your post. Source: Linkedin

1. Understanding LinkedIn Algorithm for
increasing engagement of your posts

3. Now, everyone uses LinkedIn, but even if good content and high-value
posts are there, sometimes it doesn’t have that level of engagement or
circulation.

4. The issue to be tackled here is the LinkedIn Algorithm.

5. • After you have created a post for LinkedIn, LinkedIn forwards it
to a small segment of the audience to test the engagement of
the post.
• If the test sample finds a good response, then your post is shown
to a wider circulation, and testing is continued or they stop
showing it in the feed.

7. There are three categorizations of posts- high quality, low quality, and spam.
The spam indicators are generally the grammar, quality of links to the posts, frequency of
posting ( if you are posting every 3 hours, rest assured that you would fall in the spam
category).
Now, if you tag too many people ( more than 10 in the post), then also it is a problem.

8. Some basic techniques are there by which you can increase
the engagement of your LinkedIn posts.
Increasing the engagement of your
LinkedIn posts

9. -Tag only those people, the time you first publish the post whom you think would respond.
- To increase their motivation to respond to your post, just an hour before or after publishing,
respond to the posts of those ( whom you have tagged) with comments and feedback.
This generally elicits the interest of those whom you have tagged to comment on your post.
- It is better to have a league of some 50 followers or so, who constantly engages with your
posts.
- Forward the posts to them, immediately after publishing.

10. - Create posts with high quality content, including top quality images and videos
It is better to create 1 quality post rather than 4-5 poor quality posts.
- Ensure that the post is created on what is trending or what is the talk of the town