SlideShare a Scribd company logo

LinkedIn Profile Analysis Checklist

How to Create a Strategic & Customer Centric LinkedIn Profile that Increases Visibility and Attracts Clients like a Magnet. Based on the Current Algorithm.

1 of 5
Download to read offline
Checklist LinkedIn “Customer Centric” Profile
VISUALS
1.Professional LinkedIn Profile Picture that is visible outside your network
2. Professional Banner picture (could be both Personal or Work-related)
HEADLINE
3.Contains relevant Keywords for your Service, Knowledge or Added Value, instead of only Job Title?
4. Aimed at the Target Group and/or their Challenges? Does it Trigger visitors?
CONTACT INFO
5.Provides Contact Details (e-mail address) to all the visitors, like an online Business Card
6. States (various) links to relevant websites or webpages (SEO linkbuilding)
First Impression
ABOUT
7. Exclusive Trigger in the Part that is visible to all the visitors (more or less 300 characters)
8. Personal Information about the Professional his/her self (with the Goal to create Trust)
9. Information about Knowledge and Expertise (with the Goal to create Liability)
10. State the Added Value of both the Professional as the Products/Services of the Company
11. Contact Details like Personal e-mail Address, Phone Number
12. Relevant Media Added (max. 2 Items)
ACTIVITY
13. The Professional has written at least One Article
14. The Professional has posted at least 2 times and engaged at least 4 times in the Last Month
About, Activity and Experience
EXPERIENCE
15. The Professional is Connected to the right Company (check the Logo)
16 .Description is Customer Centric, addresses Added Value and Challenges (NOT tasks and responsibilities
17. Relevant Media Added (max. 2 Items)
Skills, Recommendations and More…
SKILLS
18.The 3 Top Skills make Sense with Regards to Expertise and Added Value for Clients
19. Skills are based on SEO, which means contain Key and Search Words potential Clients would use in
Google
RECOMMENDATIONS
20.The Professional has received at least 3 Recommendations (needed for Social Proof in the Algorithm)
21. The last Recommendation is less than One Year old (!)
22. Profile contains Client Recommendations that State the Added Value of the Professional and Services
OTHER…
23.There is an Accomplishment Section (Language, Projects, Publications, Courses, Honors)
24. Professional is a Member of at least 5 Groups (based on Expertise, Geography, Clients)
25. Professional is Following at least 10 Companies (Clients, Prospects, Competitors, Suppliers)
More Inspiration for You or Your Team?
ABOUT THE AUTHOR
Richard van der Blom (1977) is one of the founders of Just Connecting and currently working as a Strategical Social Selling
Trainer and Consultant for various international companies. He developed the B.E.S.T. Social Selling method and the
S.T.E.P.S. Strategy to successfully implement Social Selling in your company.
Over the past 10 years he has provided more than 500 In-Company LinkedIn Training sessions and (International) Keynotes.
Amongst his clients are DSV Logistics, DSM, Adecco, 3M, Philips, ING Bank, Allianz and more.
WANT TO HAVE MAXIMUM RESULT OF YOUR LINKEDIN EFFORTS?
We can provide different types of custom made LinkedIn & Social Selling Training for your company or event.
From LinkedIn for Consultans, to various Social Selling and Sales Navigator sessions, Personal Branding or in depth training
for your Marketing or Recruitment Department.
Feel free to contact me through:
LinkedIn
Email
Website
Or Phone +31 6 5511 7282

Recommended

Linked in algorithm report 3rd edition 2021 v1
Linked in algorithm report 3rd edition 2021 v1Linked in algorithm report 3rd edition 2021 v1
Linked in algorithm report 3rd edition 2021 v1Richard van der Blom
 
Social Media 101: Facebook, LinkedIn, Twitter
Social Media 101: Facebook, LinkedIn, TwitterSocial Media 101: Facebook, LinkedIn, Twitter
Social Media 101: Facebook, LinkedIn, TwitterScott K. Wilder
 
LinkedIn Algorithm Research 2020 by Just Connecting
LinkedIn Algorithm Research 2020 by Just ConnectingLinkedIn Algorithm Research 2020 by Just Connecting
LinkedIn Algorithm Research 2020 by Just ConnectingRichard van der Blom
 
Full report linked in algorithm july 2019
Full report linked in algorithm july 2019Full report linked in algorithm july 2019
Full report linked in algorithm july 2019Richard van der Blom
 
Linkedin Profile Optimization for Talent and Customers Attraction Craig Fishe...
Linkedin Profile Optimization for Talent and Customers Attraction Craig Fishe...Linkedin Profile Optimization for Talent and Customers Attraction Craig Fishe...
Linkedin Profile Optimization for Talent and Customers Attraction Craig Fishe...GlobalHRU
 

More Related Content

What's hot

Publishers should be arbiters (or at least think like one)
Publishers should be arbiters (or at least think like one)Publishers should be arbiters (or at least think like one)
Publishers should be arbiters (or at least think like one)linksmart
 
InsideView success story Knowledge Lake
InsideView success story Knowledge Lake InsideView success story Knowledge Lake
InsideView success story Knowledge Lake InsideView
 
Stratecution præsentation
Stratecution præsentationStratecution præsentation
Stratecution præsentationPentia
 
Linked In Profile Building
Linked In Profile BuildingLinked In Profile Building
Linked In Profile Buildingecosue
 
LinkedIn 101 Basics v2
LinkedIn 101 Basics v2LinkedIn 101 Basics v2
LinkedIn 101 Basics v2Bryan Webb
 
40 Below Summit Presentation
40 Below Summit Presentation40 Below Summit Presentation
40 Below Summit PresentationLaunch.it
 
How to Maximize the ROI of Content Marketing Campaigns
How to Maximize the ROI of Content Marketing CampaignsHow to Maximize the ROI of Content Marketing Campaigns
How to Maximize the ROI of Content Marketing CampaignsKat Haselkorn
 
Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connectio...
Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connectio...Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connectio...
Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connectio...IAB Serbia
 
Webinar: How to Win on LinkedIn
Webinar: How to Win on LinkedInWebinar: How to Win on LinkedIn
Webinar: How to Win on LinkedInFalcon.io
 
How to hack LinkedIn's algorithm
How to hack LinkedIn's algorithmHow to hack LinkedIn's algorithm
How to hack LinkedIn's algorithmSaid Hamed
 
LinkedIn Strategic Guidelines
LinkedIn Strategic Guidelines LinkedIn Strategic Guidelines
LinkedIn Strategic Guidelines Bruce Bennett
 
LinkedIn Profile Optimization - Mike Weiss
LinkedIn Profile Optimization - Mike WeissLinkedIn Profile Optimization - Mike Weiss
LinkedIn Profile Optimization - Mike WeissClient Engagent Academy
 
LinkedIn Basics & Best Practices
LinkedIn Basics & Best Practices LinkedIn Basics & Best Practices
LinkedIn Basics & Best Practices Bruce Bennett
 
50 ways to boost your website traffic
50 ways to boost your website traffic50 ways to boost your website traffic
50 ways to boost your website trafficMorr Marketing
 
Understanding linked in algorithm for increasing engagement of your post
Understanding linked in algorithm for increasing engagement of your postUnderstanding linked in algorithm for increasing engagement of your post
Understanding linked in algorithm for increasing engagement of your postAbhishek Mitra
 
Using LinkedIn to get clients
Using LinkedIn to get clientsUsing LinkedIn to get clients
Using LinkedIn to get clientsYour Virtual CTO
 
LinkedIn Profile Optimization
LinkedIn Profile OptimizationLinkedIn Profile Optimization
LinkedIn Profile OptimizationBruce Bennett
 
bConnected Conference Linkedin Presentation
bConnected Conference Linkedin PresentationbConnected Conference Linkedin Presentation
bConnected Conference Linkedin PresentationPerry Monaco
 
10 Steps to Creating a Profitable LinkedIn Profile
10 Steps to Creating a Profitable LinkedIn Profile10 Steps to Creating a Profitable LinkedIn Profile
10 Steps to Creating a Profitable LinkedIn ProfileStephanie Sammons
 

What's hot (20)

Publishers should be arbiters (or at least think like one)
Publishers should be arbiters (or at least think like one)Publishers should be arbiters (or at least think like one)
Publishers should be arbiters (or at least think like one)
 
InsideView success story Knowledge Lake
InsideView success story Knowledge Lake InsideView success story Knowledge Lake
InsideView success story Knowledge Lake
 
Stratecution præsentation
Stratecution præsentationStratecution præsentation
Stratecution præsentation
 
Linked In Profile Building
Linked In Profile BuildingLinked In Profile Building
Linked In Profile Building
 
LinkedIn 101 Basics v2
LinkedIn 101 Basics v2LinkedIn 101 Basics v2
LinkedIn 101 Basics v2
 
40 Below Summit Presentation
40 Below Summit Presentation40 Below Summit Presentation
40 Below Summit Presentation
 
How to Maximize the ROI of Content Marketing Campaigns
How to Maximize the ROI of Content Marketing CampaignsHow to Maximize the ROI of Content Marketing Campaigns
How to Maximize the ROI of Content Marketing Campaigns
 
Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connectio...
Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connectio...Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connectio...
Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connectio...
 
Webinar: How to Win on LinkedIn
Webinar: How to Win on LinkedInWebinar: How to Win on LinkedIn
Webinar: How to Win on LinkedIn
 
How to hack LinkedIn's algorithm
How to hack LinkedIn's algorithmHow to hack LinkedIn's algorithm
How to hack LinkedIn's algorithm
 
LinkedIn Strategic Guidelines
LinkedIn Strategic Guidelines LinkedIn Strategic Guidelines
LinkedIn Strategic Guidelines
 
LinkedIn Profile Optimization - Mike Weiss
LinkedIn Profile Optimization - Mike WeissLinkedIn Profile Optimization - Mike Weiss
LinkedIn Profile Optimization - Mike Weiss
 
LinkedIn Basics & Best Practices
LinkedIn Basics & Best Practices LinkedIn Basics & Best Practices
LinkedIn Basics & Best Practices
 
50 ways to boost your website traffic
50 ways to boost your website traffic50 ways to boost your website traffic
50 ways to boost your website traffic
 
Understanding linked in algorithm for increasing engagement of your post
Understanding linked in algorithm for increasing engagement of your postUnderstanding linked in algorithm for increasing engagement of your post
Understanding linked in algorithm for increasing engagement of your post
 
Using LinkedIn to get clients
Using LinkedIn to get clientsUsing LinkedIn to get clients
Using LinkedIn to get clients
 
LinkedIn Profile Optimization
LinkedIn Profile OptimizationLinkedIn Profile Optimization
LinkedIn Profile Optimization
 
bConnected Conference Linkedin Presentation
bConnected Conference Linkedin PresentationbConnected Conference Linkedin Presentation
bConnected Conference Linkedin Presentation
 
Algorithms in Social Media
Algorithms in Social MediaAlgorithms in Social Media
Algorithms in Social Media
 
10 Steps to Creating a Profitable LinkedIn Profile
10 Steps to Creating a Profitable LinkedIn Profile10 Steps to Creating a Profitable LinkedIn Profile
10 Steps to Creating a Profitable LinkedIn Profile
 

Similar to LinkedIn Profile Analysis Checklist

Business Showcase Beaconsfield
Business Showcase  BeaconsfieldBusiness Showcase  Beaconsfield
Business Showcase Beaconsfieldmcwpsi
 
How to learn Linkedin for business and to develop company pages in linkedin
How to learn Linkedin for business and to develop company pages in linkedinHow to learn Linkedin for business and to develop company pages in linkedin
How to learn Linkedin for business and to develop company pages in linkedinSwaraj Mishra
 
LinkedIn Profile Blueprint 2020
LinkedIn Profile Blueprint 2020LinkedIn Profile Blueprint 2020
LinkedIn Profile Blueprint 2020Jo Saunders
 
How to Become a Master Networker with LinkedIn
How to Become a Master Networker with LinkedIn How to Become a Master Networker with LinkedIn
How to Become a Master Networker with LinkedIn Agne Serpytyte
 
2019 LinkedIn Profile Blueprint
2019 LinkedIn Profile Blueprint2019 LinkedIn Profile Blueprint
2019 LinkedIn Profile BlueprintJo Saunders
 
UPDATED LinkedIn Demystifier's Profile Blueprint 2018
UPDATED LinkedIn Demystifier's Profile Blueprint 2018UPDATED LinkedIn Demystifier's Profile Blueprint 2018
UPDATED LinkedIn Demystifier's Profile Blueprint 2018Jo Saunders
 
Linked profile worksheet 2018
Linked profile worksheet 2018Linked profile worksheet 2018
Linked profile worksheet 2018Jo Saunders
 
Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01
Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01
Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01Michele Dickinson
 
Linkedin howtolookgreatgetnoticedgethired
Linkedin howtolookgreatgetnoticedgethiredLinkedin howtolookgreatgetnoticedgethired
Linkedin howtolookgreatgetnoticedgethiredMichele Dickinson
 
Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01
Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01
Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01Michele Dickinson
 
Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01
Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01
Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01Michele Dickinson
 
LinkedIn B2B Profile Checklist
LinkedIn B2B Profile ChecklistLinkedIn B2B Profile Checklist
LinkedIn B2B Profile ChecklistFinn Thormeier
 
LinkedIn Profile Blueprint 2020 09
LinkedIn Profile Blueprint 2020 09LinkedIn Profile Blueprint 2020 09
LinkedIn Profile Blueprint 2020 09Jo Saunders
 
Optimising Your Jobs & LinkedIn Career Page | Talent Connect London 2013
Optimising Your Jobs & LinkedIn Career Page | Talent Connect London 2013Optimising Your Jobs & LinkedIn Career Page | Talent Connect London 2013
Optimising Your Jobs & LinkedIn Career Page | Talent Connect London 2013LinkedIn Talent Solutions
 
LinkedIn for Lawyers Looking for $Loot$
LinkedIn for Lawyers Looking for $Loot$LinkedIn for Lawyers Looking for $Loot$
LinkedIn for Lawyers Looking for $Loot$Thomas Ciesielka
 
Uma cábula para o Linkedin
Uma cábula para o LinkedinUma cábula para o Linkedin
Uma cábula para o LinkedinHamlet B2B
 
Social Jack LinkedIn Quick Tip Profile Guide
Social Jack LinkedIn Quick Tip Profile GuideSocial Jack LinkedIn Quick Tip Profile Guide
Social Jack LinkedIn Quick Tip Profile GuideSocial Jack
 
Easy to use and intuitive Business tools
Easy to use and intuitive Business toolsEasy to use and intuitive Business tools
Easy to use and intuitive Business toolsAndre Jankowitz
 

Similar to LinkedIn Profile Analysis Checklist (20)

Business Showcase Beaconsfield
Business Showcase  BeaconsfieldBusiness Showcase  Beaconsfield
Business Showcase Beaconsfield
 
How to learn Linkedin for business and to develop company pages in linkedin
How to learn Linkedin for business and to develop company pages in linkedinHow to learn Linkedin for business and to develop company pages in linkedin
How to learn Linkedin for business and to develop company pages in linkedin
 
LinkedIn Profile Blueprint 2020
LinkedIn Profile Blueprint 2020LinkedIn Profile Blueprint 2020
LinkedIn Profile Blueprint 2020
 
How to Become a Master Networker with LinkedIn
How to Become a Master Networker with LinkedIn How to Become a Master Networker with LinkedIn
How to Become a Master Networker with LinkedIn
 
2019 LinkedIn Profile Blueprint
2019 LinkedIn Profile Blueprint2019 LinkedIn Profile Blueprint
2019 LinkedIn Profile Blueprint
 
UPDATED LinkedIn Demystifier's Profile Blueprint 2018
UPDATED LinkedIn Demystifier's Profile Blueprint 2018UPDATED LinkedIn Demystifier's Profile Blueprint 2018
UPDATED LinkedIn Demystifier's Profile Blueprint 2018
 
Linked profile worksheet 2018
Linked profile worksheet 2018Linked profile worksheet 2018
Linked profile worksheet 2018
 
B2B vs B2C Marketing using Social Media
B2B vs B2C Marketing using Social MediaB2B vs B2C Marketing using Social Media
B2B vs B2C Marketing using Social Media
 
Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01
Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01
Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01
 
Linkedin howtolookgreatgetnoticedgethired
Linkedin howtolookgreatgetnoticedgethiredLinkedin howtolookgreatgetnoticedgethired
Linkedin howtolookgreatgetnoticedgethired
 
Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01
Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01
Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01
 
LinkedIn Profile Development Checklist
LinkedIn Profile Development ChecklistLinkedIn Profile Development Checklist
LinkedIn Profile Development Checklist
 
Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01
Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01
Linkedin howtolookgreatgetnoticedgethired-130213104551-phpapp01
 
LinkedIn B2B Profile Checklist
LinkedIn B2B Profile ChecklistLinkedIn B2B Profile Checklist
LinkedIn B2B Profile Checklist
 
LinkedIn Profile Blueprint 2020 09
LinkedIn Profile Blueprint 2020 09LinkedIn Profile Blueprint 2020 09
LinkedIn Profile Blueprint 2020 09
 
Optimising Your Jobs & LinkedIn Career Page | Talent Connect London 2013
Optimising Your Jobs & LinkedIn Career Page | Talent Connect London 2013Optimising Your Jobs & LinkedIn Career Page | Talent Connect London 2013
Optimising Your Jobs & LinkedIn Career Page | Talent Connect London 2013
 
LinkedIn for Lawyers Looking for $Loot$
LinkedIn for Lawyers Looking for $Loot$LinkedIn for Lawyers Looking for $Loot$
LinkedIn for Lawyers Looking for $Loot$
 
Uma cábula para o Linkedin
Uma cábula para o LinkedinUma cábula para o Linkedin
Uma cábula para o Linkedin
 
Social Jack LinkedIn Quick Tip Profile Guide
Social Jack LinkedIn Quick Tip Profile GuideSocial Jack LinkedIn Quick Tip Profile Guide
Social Jack LinkedIn Quick Tip Profile Guide
 
Easy to use and intuitive Business tools
Easy to use and intuitive Business toolsEasy to use and intuitive Business tools
Easy to use and intuitive Business tools
 

More from Richard van der Blom

Linkedin de complete handleiding - versie dec 2017
Linkedin de complete handleiding - versie dec 2017Linkedin de complete handleiding - versie dec 2017
Linkedin de complete handleiding - versie dec 2017Richard van der Blom
 
De Complete LinkedIn Handleiding 2017 v1.0 (DUTCH)
De Complete LinkedIn Handleiding 2017 v1.0 (DUTCH)De Complete LinkedIn Handleiding 2017 v1.0 (DUTCH)
De Complete LinkedIn Handleiding 2017 v1.0 (DUTCH)Richard van der Blom
 
Presentatie Vacaturecafé Maastricht 270916
Presentatie Vacaturecafé Maastricht 270916Presentatie Vacaturecafé Maastricht 270916
Presentatie Vacaturecafé Maastricht 270916Richard van der Blom
 
#SocialSelling LinkedIn Congres 2015
#SocialSelling LinkedIn Congres 2015#SocialSelling LinkedIn Congres 2015
#SocialSelling LinkedIn Congres 2015Richard van der Blom
 
Krantenartikel limburgs dagblad 22 11-2014
Krantenartikel limburgs dagblad 22 11-2014Krantenartikel limburgs dagblad 22 11-2014
Krantenartikel limburgs dagblad 22 11-2014Richard van der Blom
 
Rabobank westland masterclass social media
Rabobank westland masterclass social media Rabobank westland masterclass social media
Rabobank westland masterclass social media Richard van der Blom
 
Rapport: Social Media recruitment & employment sector in Nederland
Rapport: Social Media recruitment & employment sector in Nederland Rapport: Social Media recruitment & employment sector in Nederland
Rapport: Social Media recruitment & employment sector in Nederland Richard van der Blom
 

More from Richard van der Blom (14)

Linkedin de complete handleiding - versie dec 2017
Linkedin de complete handleiding - versie dec 2017Linkedin de complete handleiding - versie dec 2017
Linkedin de complete handleiding - versie dec 2017
 
Keynote LinkedIn SMC030
Keynote LinkedIn SMC030Keynote LinkedIn SMC030
Keynote LinkedIn SMC030
 
De Complete LinkedIn Handleiding 2017 v1.0 (DUTCH)
De Complete LinkedIn Handleiding 2017 v1.0 (DUTCH)De Complete LinkedIn Handleiding 2017 v1.0 (DUTCH)
De Complete LinkedIn Handleiding 2017 v1.0 (DUTCH)
 
Presentatie Vacaturecafé Maastricht 270916
Presentatie Vacaturecafé Maastricht 270916Presentatie Vacaturecafé Maastricht 270916
Presentatie Vacaturecafé Maastricht 270916
 
Handleiding LinkedIn Basis 2016
Handleiding LinkedIn Basis 2016Handleiding LinkedIn Basis 2016
Handleiding LinkedIn Basis 2016
 
#SocialSelling LinkedIn Congres 2015
#SocialSelling LinkedIn Congres 2015#SocialSelling LinkedIn Congres 2015
#SocialSelling LinkedIn Congres 2015
 
Krantenartikel limburgs dagblad 22 11-2014
Krantenartikel limburgs dagblad 22 11-2014Krantenartikel limburgs dagblad 22 11-2014
Krantenartikel limburgs dagblad 22 11-2014
 
Rabobank westland masterclass social media
Rabobank westland masterclass social media Rabobank westland masterclass social media
Rabobank westland masterclass social media
 
Waarom social media
Waarom social mediaWaarom social media
Waarom social media
 
Boost your business!
Boost your business!Boost your business!
Boost your business!
 
Masterclass Social Media & Sales
Masterclass Social Media & SalesMasterclass Social Media & Sales
Masterclass Social Media & Sales
 
Uitnodiging foodappicious
Uitnodiging foodappiciousUitnodiging foodappicious
Uitnodiging foodappicious
 
Jc slideshare slide 1
Jc slideshare slide 1Jc slideshare slide 1
Jc slideshare slide 1
 
Rapport: Social Media recruitment & employment sector in Nederland
Rapport: Social Media recruitment & employment sector in Nederland Rapport: Social Media recruitment & employment sector in Nederland
Rapport: Social Media recruitment & employment sector in Nederland
 

LinkedIn Profile Analysis Checklist

  • 1. Checklist LinkedIn “Customer Centric” Profile
  • 2. VISUALS 1.Professional LinkedIn Profile Picture that is visible outside your network 2. Professional Banner picture (could be both Personal or Work-related) HEADLINE 3.Contains relevant Keywords for your Service, Knowledge or Added Value, instead of only Job Title? 4. Aimed at the Target Group and/or their Challenges? Does it Trigger visitors? CONTACT INFO 5.Provides Contact Details (e-mail address) to all the visitors, like an online Business Card 6. States (various) links to relevant websites or webpages (SEO linkbuilding) First Impression
  • 3. ABOUT 7. Exclusive Trigger in the Part that is visible to all the visitors (more or less 300 characters) 8. Personal Information about the Professional his/her self (with the Goal to create Trust) 9. Information about Knowledge and Expertise (with the Goal to create Liability) 10. State the Added Value of both the Professional as the Products/Services of the Company 11. Contact Details like Personal e-mail Address, Phone Number 12. Relevant Media Added (max. 2 Items) ACTIVITY 13. The Professional has written at least One Article 14. The Professional has posted at least 2 times and engaged at least 4 times in the Last Month About, Activity and Experience EXPERIENCE 15. The Professional is Connected to the right Company (check the Logo) 16 .Description is Customer Centric, addresses Added Value and Challenges (NOT tasks and responsibilities 17. Relevant Media Added (max. 2 Items)
  • 4. Skills, Recommendations and More… SKILLS 18.The 3 Top Skills make Sense with Regards to Expertise and Added Value for Clients 19. Skills are based on SEO, which means contain Key and Search Words potential Clients would use in Google RECOMMENDATIONS 20.The Professional has received at least 3 Recommendations (needed for Social Proof in the Algorithm) 21. The last Recommendation is less than One Year old (!) 22. Profile contains Client Recommendations that State the Added Value of the Professional and Services OTHER… 23.There is an Accomplishment Section (Language, Projects, Publications, Courses, Honors) 24. Professional is a Member of at least 5 Groups (based on Expertise, Geography, Clients) 25. Professional is Following at least 10 Companies (Clients, Prospects, Competitors, Suppliers)
  • 5. More Inspiration for You or Your Team? ABOUT THE AUTHOR Richard van der Blom (1977) is one of the founders of Just Connecting and currently working as a Strategical Social Selling Trainer and Consultant for various international companies. He developed the B.E.S.T. Social Selling method and the S.T.E.P.S. Strategy to successfully implement Social Selling in your company. Over the past 10 years he has provided more than 500 In-Company LinkedIn Training sessions and (International) Keynotes. Amongst his clients are DSV Logistics, DSM, Adecco, 3M, Philips, ING Bank, Allianz and more. WANT TO HAVE MAXIMUM RESULT OF YOUR LINKEDIN EFFORTS? We can provide different types of custom made LinkedIn & Social Selling Training for your company or event. From LinkedIn for Consultans, to various Social Selling and Sales Navigator sessions, Personal Branding or in depth training for your Marketing or Recruitment Department. Feel free to contact me through: LinkedIn Email Website Or Phone +31 6 5511 7282