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Pyxl Webinar: Content Amplification


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Creating "sticky" content that people love, promoting it and amplifying it can help you reach a wider, more targeted and relevant audience.

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Pyxl Webinar: Content Amplification

  1. 1. Presented By: Nicole Denton Managing Director, Pyxl Scottsdale Content Amplification: The Next Phase of Content Marketing
  2. 2. Did You Know? 60% of businesses employ some form of content marketing. Forbes
  3. 3. Did You Know? The average lifespan of a piece of content is shrinking —most social sharing engagement occurs within the first 48 hours a piece of content is published, and a majority of a piece’s views happen within the first week. Pete Spande, Federated Media 48HRS
  4. 4. Do More Content marketing alone isn’t enough. Today it’s all about content amplification.
  5. 5. Maximize the organic reach of your content by promoting your network(s) Create awesome, sticky content that people love. Use native advertising opportunities to expand that reach. Create AmplifyPromote 3 Steps to Amplified Content
  6. 6. Step 1 Create Awesome, “Sticky” Content People Love
  7. 7. Anatomy of a Winning Blog Post/Article Attention-grabbing headline Well-written body content Imagery and/or video Social sharing Call to action
  8. 8. Headlines with bracketed clarifications (e.g., [photos], [interview], [video], [slideshow], etc.) performed 38% better than headlines without clarifications, suggesting readers are more likely to click when they have a clear picture of what lies behind the headline.
  9. 9. User Behavior Headlines that included the word “who” generated a 22% higher CTR than headlines without the word “who.” “Why,” on the other hand, decreased CTR by 37%.
  10. 10. Headlines with language that conveys a sense of urgency (“need”, “now”) generated lower CTRs than headlines that didn’t use such pushy language (44% and 12% lower).
  11. 11. CTR is highest for headlines with 81-100 characters. Keep important info in the first 65 characters for search though!
  12. 12. Step 2 Promote to Your Network(s)
  13. 13. Promote to Your Network Cater your promotions based on the persona(s) your post is targeted at.
  14. 14. Engage with niche communities Niche communities can allow you to easily engage with a group of people that matches your target audience.
  15. 15. Re-post and Test - Don’t just promote once - re-post ongoing, reaching your audience where they are and at different times of the day. - Test the messaging in your posts, don’t just try the headline every time.
  16. 16. Sharing is Caring - Make sure your post is shareable - Extract shareable snippets
  17. 17. Step 3 Amplify to Extend Your Reach
  18. 18. - Facebook Sponsored Posts - Promoted Tweets - StumbleUpon Paid Discovery - LinkedIn Sponsored Posts - Outbrain - Taboola - Sharethrough Native Advertising Opportunities
  19. 19. - Consumers look at native ads 53% more often than they look at traditional display ads IPG Media Lab and Sharethrough Did You Know?
  20. 20. Not every piece of content should be amplified. Content Amplification Tips - Focus on educating, entertaining and delivering, not giving a hard pitch for your products or services. - Your benchmark of success should be engagement, not clicks. - Monitor, analyze and refine.
  21. 21. Thank You! Download our eBook to get started