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Publishing on Linkedin with Pulse


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Publishing on LinkedIn Pulse. Write about areas in which you have an expertise. A beginners' guide.

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Publishing on Linkedin with Pulse

  1. 1. Publishing on Linkedln platform • Write post that get read • Be known for what you know René Cortin, MBA, Digital Marketing Management, The Netherlands Raymond Silfver, M.Sc. (Econ), Skills Production, Finland
  2. 2. Publishing on Linkedln platform • LinkedIn offers a publishing platform for its members. • This is yet another great means to manifest your professional brand. • For many professionals who don't have a personal website, LinkedIn is their website and the new publishing is their blog.
  3. 3. When you publish a post, it: • Adds value and visibility of your profile and is shared with your network. • Reaches targeted professionals.
  4. 4. Sharing updates vs. Publishing posts • Sharing updates and publishing posts help you grow and engage with your network. • Recognize also other content authors that you can link to. Posts Are where you can deeply explore topics that matter to you, then watch the comments to see your impact Updates Are things you share like links, articles, images, quotes, or anything else your followers might be interested in
  5. 5. How do I start? To get the most out of publishing on Linkedln, Pulse will help you strengthen your reputation and grow your reach to professionals in your niche. Her are some tips on what to write, when to write, and other guidelines.
  6. 6. Write about topics you know: • Share your personal observations and experience with your work, company, or industry. • Tell about • your successes or failures and how you've learned from them. • what inspires you in your professional work
  7. 7. Pay attention to your audience Linkedln consists of millions of professionals, i.e. executives, entrepreneurs, entry-level workers and people about to retire. It's the working world in one place. Be informal, but keep the conversation focused on your targeted professional scope. Write about anything that: • Helps people comprehend trends in your industry or the larger economy. • Gives context, advice, or news that helps people in getting jobs, promotions, or a stronger personal brand. • Enhances your reputation as an expert in your field.
  8. 8. Follow the news • Look at recent headlines to check if any recent subjects relate to your expertise or interests. • See video What is LinkedIn Pulse?
  9. 9. Write frequently • Don’t waiting for the "perfect " inspiration - get your thoughts out on “paper” and check your draft with someone, correct and publish. Then let the comments you get lead you to do your next post… • However, if you publish too often, it could decrease your impressions for each post. Quality over quantity! Learn i.e. from the LinkedIn Influencers.
  10. 10. Attract readers with a catchy headline • Help your post get noticed by making the title really capture the core message of your post. • Avoid lists, and if you're going to use a pun, make sure it's more clever than clichéd. “Two things are infinite: the universe and human stupidity; and I'm not sure about the universe.” ― Albert Einstein “Live as if you were to die tomorrow. Learn as if you were to live forever.” ― Mahatma Gandhi “Be yourself; everyone else is already taken.” ― Oscar Wilde
  11. 11. Choose images that stick out • A clear and interesting image make people curious to click • it's a showcase of your post. • You can add a cover image to unveil your post, plus embed images, YouTube videos, and SlideShare presentations to get your readers interested.
  12. 12. Where can I find great images? • Flickr Creative Commons search. • ’Use Advanced Search’ and check ”Only search within Creative Commons licensed content.” • Buying images: You can buy the smallest (cheapest) image size - still looks great on a blog. • Using copyrighted images is illegal. Technology has improved – you WILL get caught.
  13. 13. Always give credit • Be sure to always give credit when you're quoting, citing other sources, and using images. • Use links and source lines readily, and always make sure you have the rights to the images you use. • Publishing on LinkedIn - Overview
  14. 14. Be genuine • Above all, be yourself and true to your personality. • Try to weave in examples from your personal experience. • Personal funny stories can go a long way in capturing your audience's attention.
  15. 15. Share Your Post Inside and Outside LinkedIn • Writing on Linkedln is a great way make use of - and grow -your network. • Write a summary outside LinkedIn and link to your LinkedIn blog post. • Not only will your posts reach your connections, you can also get followers.
  16. 16. Share to increase visibility of your post • The more you share across your social networks, the bigger your audience and impact.
  17. 17. How readers discover and hook with your posts • Your posts can: • Get shared with your connections and followers through the news feed. • Attract new followers outside your network. • Get commented on, liked, and shared - which will help more people see it. • Add a new element to your Linkedln profile by appearing under Posts.
  18. 18. Start meaningful discussions with your readers • Keep it a two-way conversation by replying to comments on your posts. You'll build a connection with your audience, and you might make new relationships - which can lead to new opportunities. • Want to start deeper conversations? Reply with an lnMail.
  19. 19. Need more inspiration? • Overcome blank-page syndrome with these tips: • Follow Influencers like Richard Branson, Meg Whitman, and Deepak Chopra. • Join the Writing on Linkedln Group, where you can interact with other members who are publishing on Linkedln. • Follow Linkedln Pulse channels that match your industry or interests.
  20. 20. Be known for your expertise • Strengthen your record and grow your reach by publishing your story on LinkedIn. • Your publishing activities will pay off – if you also have an optimized LinkedIn profile • Start by clicking the pencil icon in your status update box
  21. 21. Thank you! René Cortin, MBA, Digital Marketing Management, The Netherlands Raymond Silfver, M.Sc. (Econ), Skills Production, Finland