In this presentation, I have mentioned why getting content topics from your sales team is required to boost your SEO efforts. Feedbacks from the sales team are important for amping up your content efforts.
3. • Who knows the pain points of your customer the best?
Yes! You are right. Its your Sales team
4. • Get content topics from the sales team addressing those specific pain points
5. • Such content is more relevant for your target audience and more searched
than topics randomly generated by the content team
• If possible, get your sales team to write the first draft of content addressing
all the pain points and then upgrade, enrich and modify it.