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Concept of
Balanced
Scorecard
Will inform you about
2
▹ What is Balanced Scorecard?
▹ Brief History
▹ How BSC is used?
▹ Perception of BSC
▹ Summarize view
1.
What is BSC?
Bridging the gap between short-term
budgeting and long term strategy
What is BSC?
▹ A balance scorecard is metric that measure the
business performance.
▹ One of the strategic and management system.
▹ Used to align business activities with the vision and
strategy of organization.
▹ Improves internal as well as external functions of
organization.
4
2.
Brief history
History
Robert Kaplan and David Norton first
introduced it in a series of journal articles
and then published this concept in their
book, THE BALANCED SCORECARD.
Since then it is being used in different in
workable places.
6
3.
How BSC is used?
How BSC is used?
To ensure that both shot-term and long-term
goals are correlated, the scorecard relies on four
processes:
 Translating the vision
 Communicating and Linking
 Business planning
 Feedback and learning
8
4.
Perspectives of BSC?
Perspectives
10
Perspectives
▹ Financial: often renamed Stewardship or
other more appropriate name in the
public sector, this perspective views
organizational financial performance and
the use of financial resources
▹ Customer/Stakeholder: this perspective
views organizational performance from
the point of view the customer or other
key stakeholders that the organization is
designed to serve
11
Perspectives
▹ Internal Process: views organizational
performance through the lenses of the
quality and efficiency related to our
product or services or other key
business processes
▹ Organizational Capacity (originally called
Learning and Growth): views
organizational performance through the
lenses of human capital, infrastructure,
technology, culture and other capacities
that are key to breakthrough
performance
12
5.
Strategy maps
Strategy map
▹ It is the graph showing your strategic
objectives including four perspective.
▹ It’s a common way to show an
organization’s strategy at a glance.
▹ Tells the story of your organization’s
strategy.
14
15
Working:
16
Summerizing
17
Perspectives Objectives Map
M
e
a
s
u
r
e
s
THANKS!
Any questions?
18

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Concept of Balanced Scorecard

  • 2. Will inform you about 2 ▹ What is Balanced Scorecard? ▹ Brief History ▹ How BSC is used? ▹ Perception of BSC ▹ Summarize view
  • 3. 1. What is BSC? Bridging the gap between short-term budgeting and long term strategy
  • 4. What is BSC? ▹ A balance scorecard is metric that measure the business performance. ▹ One of the strategic and management system. ▹ Used to align business activities with the vision and strategy of organization. ▹ Improves internal as well as external functions of organization. 4
  • 6. History Robert Kaplan and David Norton first introduced it in a series of journal articles and then published this concept in their book, THE BALANCED SCORECARD. Since then it is being used in different in workable places. 6
  • 8. How BSC is used? To ensure that both shot-term and long-term goals are correlated, the scorecard relies on four processes:  Translating the vision  Communicating and Linking  Business planning  Feedback and learning 8
  • 11. Perspectives ▹ Financial: often renamed Stewardship or other more appropriate name in the public sector, this perspective views organizational financial performance and the use of financial resources ▹ Customer/Stakeholder: this perspective views organizational performance from the point of view the customer or other key stakeholders that the organization is designed to serve 11
  • 12. Perspectives ▹ Internal Process: views organizational performance through the lenses of the quality and efficiency related to our product or services or other key business processes ▹ Organizational Capacity (originally called Learning and Growth): views organizational performance through the lenses of human capital, infrastructure, technology, culture and other capacities that are key to breakthrough performance 12
  • 14. Strategy map ▹ It is the graph showing your strategic objectives including four perspective. ▹ It’s a common way to show an organization’s strategy at a glance. ▹ Tells the story of your organization’s strategy. 14
  • 15. 15