You can impact the image of women in construction in the media
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Ideas for how to ensure women in construction are portrayed properly and powerfully in the media. Good advice for media outlets as well as any organization's recruiting and marketing materials.
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You can impact the image of women in construction in the media
- 1. YOU CAN IMPACT THE IMAGE OF WOMEN IN CONSTRUCTION IN THE MEDIA ABBY FERRI, CSP & KATHI DOBSON, CSP
- 2. LEARNING OUTCOMES • Understand the problem of how women in construction are currently portrayed. • Identify three ways to combat this portrayal to benefit the industry... • At your organization • In associations • In media outlets 2
- 3. THE PROBLEM INACCURATE & UNSAFE PORTRAYALS
- 4. MEDIA IMPACT IS HUGE! 4
- 5. WHERE DO PUBLISHERS GET THEIR IMAGES? • dreamstimes.com • colourbox.com • getty images • alamy.com • classroomclipart.com • shutterstock.com • pixabay.com • fotolia (adobe stock) 5
- 6. THE MEDIA SEES OUR FIELD AS A PHOTO OPP 6
- 7. SEARCH AT YOUR OWN RISK... 7
- 8. WOMEN IN CONSTRUCTION IS A HUGE TOPIC IN THE MEDIA... 8
- 9. “I WANT TO BE A CARPENTER” • So, mom & dad are confused. Carpenters have hammers and drills, right? • Compliments of dreamstime – an online repository of photos • Titled “lady construction worker” 9
- 10. THEY DO USE SAWS... Another dreamstime photo – titled “carpenter woman” 10
- 11. AND THEY WEAR PLAID... 11
- 12. 12 A LOT OF PLAID…
- 13. AND “ACCESSORIZE” THE PLAID! 13
- 14. 14The stereotypes: dynamic manager, sexy, incompetent
- 15. BUT, MOSTLY POSING, NOT WORKING (CORRECTLY OR SAFELY) • How would these photos entice women into the construction industry? • Women, especially, seem to do a great job standing with their arms crossed, or with a clipboard, or with a tool used incorrectly. 15
- 16. TIMES ARE CHANGING... LET’S KEEP IT MOVING FORWARD.
- 17. IT’S GETTING BETTER, BECAUSE OF YOU! 17
- 18. LOOK TO CANADA, AND IRONWORKERS… WWW.BUILDERSCODE.CA HTTP://WWW.IMPACT-NET.ORG/NEWS/2018/03/08/IN- MEMORY-OF-OUTI-HICKS-BE-THAT-ONE-GUY-WHO- CHALLENGES-SEXISM-IN-THE-WORLD-OF- CONSTRUCTION 18
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- 21. ...LET’S DEPICT WOMEN WORKING TOO! • “BC’s first female carpenter to speak at TRADE UP! Women in trades 2013 conference – July 6 2013” (from the june 24 2013 – Okanagan college news) • Cover photo from Braid’s 2012 memoir • (Again – lacking 100% PPE that we’d like to see) 21
- 22. 22 Vanessa Ramirez Carpenter Apprentice Southern California Building Council
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- 31. REAL WOMAN, REAL WORKER, REAL LEADER Photo of Lisa Kientzy Local 396 Ironworker Magazine September 2018 31
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- 34. Women Carpenters’ Silent Struggle Ms. Magazine Blog 34
- 35. WHAT CAN YOU DO? REAL ACTIONS FOR REAL SAFETY PROS
- 36. CALL IT AS YOU SEE IT 36
- 37. BE A RESOURCE 37
- 38. BE A RESOURCE 38
- 39. TAKE MATTERS INTO YOUR OWN HANDS • Take your own photos • Commission your own photos • Reach out to media (twitter can be very effective) • Join WISE and similar groups – ASSP/WISE Women’s Workplace Safety Summit & Women’s Report • https://www.assp.org/womensreport 39
- 40. SHANNON RUSSELL – LOCAL 433 40Photo by under construction photography – Tara Garner (www.underconstructionphotography.com)
- 41. EDUCATE YOUR ORG’S MARKETING STAFF 41
- 42. LEARNING OUTCOMES – REVIEW • Traits that the media uses to portray women • Three ways to combat negative or false images • How to contact publications 42
- 43. CONTACT US WITH COMMENTS, IMPLEMENTATION SUGGESTIONS, CRITIQUES ABBY FERRI MERJENT, INC ABBY.FERRI@MERJENT.COM 612-567-9981 @SAFETYABBY @SAFETYABBY LINKEDIN.COM/IN/ABBYCSP ABBYFERRICSP 43 KATHI DOBSON ALBERICI CONSTRUCTORS, INC. KDOBSON@ALBERICI.COM 810 523-5362 @DOBSON_KATHLEEN @OSHA_ALLIANCE KATHLEEN (KAT) DOBSON