Your Guide
to S.M.A.R.T
Social Media
5 points to ponder before
tweeting, posting or pinning.
By David Sheets, regional dir...
To most people, social
media is mere fun and
games ― a means of
killing time and staying
in constant contact
whether they ...
But it’s serious stuff in
the workplace. Saying
the wrong thing online,
even one word, can
harm your reputation
and bruise...
That’s why employers
are busy creating policy
to protect themselves
and their workers from
assorted threats and
intimidati...
People misuse social media mainly because
they misunderstand it.
They think social media
is just technology.
In fact, it’s...
That’s because social media “sees” you.
It does this by drawing a picture based on
your willingness to tell everyone where...
And the more everyone
else knows about you.
So, keep in mind, responsible social behavior
isn’t a matter of policy. It’s a matter of maturity.
The more mature you
are...
Think of it
this way,
because
it’s true:
The best guide to good social media policy
stares at you in the mirror every morn...
So, be S.M.A.R.T
about social media
by observing
these 5 guidelines:
S= Separation ― Keep your professional media
use separate from your personal media use.
For example, connect to friends an...
M= Meaning ― Make sure you say what you
mean, and mean what you say.
Don’t type and send right away. Type and stop,
and wa...
A= Attitude ― Measure your mood because
it will come through your writing. Don’t use
social media when you’re:
• Angry
• S...
R= Responsiveness ― Answer promptly, or
don’t answer at all.
If you can answer within a minute or an hour,
great. Being pr...
T= Timing ― Be aware of what’s going on
around you. Pay attention to office politics,
current events, anything that shapes...
Another “T” related to Timing …
T= Taste ― Context is king; taste is queen.
Minding the former
helps assure the
latter. An...
Your Guide
to S.M.A.R.T
Social Media
5 points to ponder before
tweeting, posting or pinning.
By David Sheets, freelance ed...
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Your Guide to S.M.A.R.T. Social Media

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5 simple words, committed to memory, can help you become a S.M.A.R.T. social media user.

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Your Guide to S.M.A.R.T. Social Media

  1. 1. Your Guide to S.M.A.R.T Social Media 5 points to ponder before tweeting, posting or pinning. By David Sheets, regional director, Society of Professional Journalists
  2. 2. To most people, social media is mere fun and games ― a means of killing time and staying in constant contact whether they need that contact or not.
  3. 3. But it’s serious stuff in the workplace. Saying the wrong thing online, even one word, can harm your reputation and bruise your employer’s image.
  4. 4. That’s why employers are busy creating policy to protect themselves and their workers from assorted threats and intimidation. But policy is useless in combatting ignorance.
  5. 5. People misuse social media mainly because they misunderstand it. They think social media is just technology. In fact, it’s a window others reach through to influence you, just as you influence others.
  6. 6. That’s because social media “sees” you. It does this by drawing a picture based on your willingness to tell everyone where you are, what you’re doing and what you’re thinking. Thus, the more you interact with it, the more it knows about you.
  7. 7. And the more everyone else knows about you.
  8. 8. So, keep in mind, responsible social behavior isn’t a matter of policy. It’s a matter of maturity. The more mature you are, the less likely you will get yourself, and your employer, into trouble.
  9. 9. Think of it this way, because it’s true: The best guide to good social media policy stares at you in the mirror every morning.
  10. 10. So, be S.M.A.R.T about social media by observing these 5 guidelines:
  11. 11. S= Separation ― Keep your professional media use separate from your personal media use. For example, connect to friends and family with your default Facebook page, but create a business page for work-related posts. Try to maintain distinct Twitter, Pinterest profiles, too.
  12. 12. M= Meaning ― Make sure you say what you mean, and mean what you say. Don’t type and send right away. Type and stop, and wait for a total of 2 minutes. Re-read what you’ve written, think about how it’s written and whether it says what you want. Remember, you are your own best editor.
  13. 13. A= Attitude ― Measure your mood because it will come through your writing. Don’t use social media when you’re: • Angry • Sleepy • Hungry • Drunk (Four behaviors when you’re most vulnerable.)
  14. 14. R= Responsiveness ― Answer promptly, or don’t answer at all. If you can answer within a minute or an hour, great. Being prompt is a measure of respect and politeness. After 24 hours, others perceive the long delay as an insult, no matter your excuse.
  15. 15. T= Timing ― Be aware of what’s going on around you. Pay attention to office politics, current events, anything that shapes a public conversation. Then, be ready to respond ― or not respond ― to what’s happening in the proper context. Say the right thing at the right time.
  16. 16. Another “T” related to Timing … T= Taste ― Context is king; taste is queen. Minding the former helps assure the latter. And timing is crucial to both.
  17. 17. Your Guide to S.M.A.R.T Social Media 5 points to ponder before tweeting, posting or pinning. By David Sheets, freelance editor and writer dksheets@gmail.com / 314-971-0073

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