2. AdvertisingModel
1990
Started
Reason for success-
An advertising mod-
el is the strategic use
of an advertising me-
dium, with the goal
of reaching a specif-
ic target audience. In
order for a model to
be effective, you
must clearly under-
stand the advantages
and limitations of
each medium.
Revenue $45 billion
3. SubscriptionModel The subscription mod-
el consists in a month-
ly or yearly charge for
the services that cus-
tomers use . It also al-
lows companies to
have a flexible pricing
system in which they
can offer new custom-
ers one month free.
4. FreemiumModel This is a pricing
model in which the
initial service is free
but upgrades, ad-
vanced features
and/or virtual goods
cost money. Use a
freemium model to
draw in new cus-
tomers
Revenue $860 M
5. LeadGenerationmodel
This is a type of
site that collects
users info. and
then sells that in-
formation to other
companies that
would be interest-
ed in selling or
marketing to
them.
Revenue $35M
Founded in 1995
6. BrokerageModel
A business model that
facilitates the buying
and selling of prod-
ucts or services be-
tween two or more
separate entities. Bro-
kerages can either be
B2B , B2C
7. InfomediaryModel An infomediary is a
website that pro-
vides specialized in-
formation on behalf
of producers of
goods and services
and their potential
customers This busi-
ness model is partic-
ularly advantageous.
8. The merchant mod-
el is a business mod-
el that consists in sell-
ing goods or services
over the internet. This
type of e-business is
the most popular
amongst wholesalers
and retailers.
MerchantModel
Founded in 2001
9. CommunityModel The community
model is a method of
developing an online
presence in which
several individuals or
groups are encour-
aged to join and par-
ticipate in ongoing
interaction designed
around a common
purpose.
11. UitilityModel LBNL's Electricity
Markets and Policy
Group (EMP) per-
forms quantitative
analysis, provides
technical assistance,
and creates a series
of papers on regu-
lated electric utility
business models .
