Display isn’t just for large brands. Without display in an SMB’s media offering, they are missing out on a huge potential revenue stream. Maria Coletta, Director of ATD, runs through the reasons to run display campaigns alongside PPC for small local businesses.
Google Adwords lanza nuevas campañas para usuarios multipantalla con las que los anunciantes tendrán la oportunidad de optimizar el rendimiento publicitario de sus anuncios, permitiendo nuevas segmentaciones y asignaciones de presupuesto.
Más información en http://www.t2o.es/blog/marketing-en-buscadores/campanas-google-adwords/
Brand advertisers, especially in the automotive, retail, technology and consumer packaged goods sectors, dominate the digital video advertising landscape and are driving significant growth. Publishers in the arts and entertainment sector account for the majority of video ad impressions but news, sports and computers/electronics sites are growing their share rapidly. The report indicates that digital video advertising is an important channel for brand advertisers looking to reach large audiences across many different types of online content.
Deconstructing the Programmatic EcosystemKatana Media
Programmatic advertising is primed to have another monumental year in the digital marketing space, with a projected 24% growth to $27.47 billion in 2017. n this installment of our monthly webinar series, Katana’s Executive Chairman, Andreas Roell, and Media Director, Laura Wusthoff, will be sharing exclusive trends and tips in our webinar, Deconstructing the Programmatic Ecosystem. Read on to learn how your marketing strategy can embrace the efficiencies of programmatic advertising to meet your company’s revenue goals.
The document provides tips for running successful performance display marketing campaigns. It outlines 5 common mistakes to avoid: 1) Not defining clear goals and KPIs, 2) Focusing on placements over understanding customer journeys, 3) Not asking the right questions of data to gain insights, 4) Allowing low quality inventory like bot traffic, and 5) Not optimizing campaigns for mobile users. Following people across devices, prioritizing premium inventory, and gaining insights from smart data analysis are some of the keys to driving maximum performance.
This document provides a guide to programmatic radio and digital advertising terms. It explains the programmatic buying cycle, gives statistics on digital audio reach and time spent on audio apps, and outlines the benefits of programmatic radio such as finely targeted audiences and ability to track interactions. The guide also decodes common digital advertising acronyms and terms to demystify concepts such as behavioral targeting, click-through rate, cost per conversion, and view-through conversion.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Katana provides digital media solutions using advanced audience data modeling and advertising technologies. They combine data from their proprietary data partnerships and client sources to power smarter paid media campaigns. The webinar discusses retargeting strategies and tactics including types of retargeting, current performance metrics, data elements to analyze audiences, reach and frequency considerations, and tips for getting started with retargeting campaigns.
The history of advertising technology.
How did the first banner look like?
How did the ad tech ecosystem grow so complex over last 20+ years?
Why cookies are used in advertising?
Where is the ad tech industry heading?
This presentation gives a brief overview of the key events in the ad tech industry history that lead us to the point where we are today.
Google Adwords lanza nuevas campañas para usuarios multipantalla con las que los anunciantes tendrán la oportunidad de optimizar el rendimiento publicitario de sus anuncios, permitiendo nuevas segmentaciones y asignaciones de presupuesto.
Más información en http://www.t2o.es/blog/marketing-en-buscadores/campanas-google-adwords/
Brand advertisers, especially in the automotive, retail, technology and consumer packaged goods sectors, dominate the digital video advertising landscape and are driving significant growth. Publishers in the arts and entertainment sector account for the majority of video ad impressions but news, sports and computers/electronics sites are growing their share rapidly. The report indicates that digital video advertising is an important channel for brand advertisers looking to reach large audiences across many different types of online content.
Deconstructing the Programmatic EcosystemKatana Media
Programmatic advertising is primed to have another monumental year in the digital marketing space, with a projected 24% growth to $27.47 billion in 2017. n this installment of our monthly webinar series, Katana’s Executive Chairman, Andreas Roell, and Media Director, Laura Wusthoff, will be sharing exclusive trends and tips in our webinar, Deconstructing the Programmatic Ecosystem. Read on to learn how your marketing strategy can embrace the efficiencies of programmatic advertising to meet your company’s revenue goals.
The document provides tips for running successful performance display marketing campaigns. It outlines 5 common mistakes to avoid: 1) Not defining clear goals and KPIs, 2) Focusing on placements over understanding customer journeys, 3) Not asking the right questions of data to gain insights, 4) Allowing low quality inventory like bot traffic, and 5) Not optimizing campaigns for mobile users. Following people across devices, prioritizing premium inventory, and gaining insights from smart data analysis are some of the keys to driving maximum performance.
This document provides a guide to programmatic radio and digital advertising terms. It explains the programmatic buying cycle, gives statistics on digital audio reach and time spent on audio apps, and outlines the benefits of programmatic radio such as finely targeted audiences and ability to track interactions. The guide also decodes common digital advertising acronyms and terms to demystify concepts such as behavioral targeting, click-through rate, cost per conversion, and view-through conversion.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Katana provides digital media solutions using advanced audience data modeling and advertising technologies. They combine data from their proprietary data partnerships and client sources to power smarter paid media campaigns. The webinar discusses retargeting strategies and tactics including types of retargeting, current performance metrics, data elements to analyze audiences, reach and frequency considerations, and tips for getting started with retargeting campaigns.
The history of advertising technology.
How did the first banner look like?
How did the ad tech ecosystem grow so complex over last 20+ years?
Why cookies are used in advertising?
Where is the ad tech industry heading?
This presentation gives a brief overview of the key events in the ad tech industry history that lead us to the point where we are today.
Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients. In our next webinar, our Paid Specialist, Kari Schroeder, and team will discuss what is new in digital media including OTT, Real-Time Bidding, Programmatic and other advancements in digital. Of these topics, we will be doing a deep dive into what “over-the-top” (OTT) means and examples of how streaming platforms can be leveraged as well as outlining the differences between Programmatic and Real-Time Bidding (RTB). Through our discussion, we hope to inspire you to test some new tactics and get creative with your media plans.
Programmatic Elementes Guide: 85 elements of programmatic successHeadway
On the year of the periodic table of elements, we launched our Programmatic Elements, a tool for digital marketers to explore all the opportunities programmatic advertising has for brands.
Learn more at programmaticelements.com
In 2014, the buzzword “programmatic” was acknowledged as the Marketing Word of the Year by the Association of National Advertisers, defeating other industry words such as “content,” “millennials,” or “transparency.” Programmatic advertising uses technology to purchase and sell media in real-time, giving media buyers access to inventory across desktop, display, mobile (web and apps), social media, video and TV.
Aligning with Buyers to Maximize Mobile Revenue presentation by Criteo at DPS...Digiday
This document summarizes a presentation about maximizing revenue from mobile programmatic advertising. It discusses how mobile usage and transactions are growing significantly, but mobile advertising spending has not kept pace. There are barriers to mobile advertising including platform complexity across iOS and Android, lack of standardization, and difficulty with cross-device tracking. The presentation provides recommendations for capitalizing on mobile advertising opportunities, including thinking holistically but optimizing for segments, using mobile as a test bed, and partnering with companies that can provide insights.
This presentation will covered the display advertising ecosystem & how display bought & sold, including overview of key players & concepts like, Real Time Bidding, Ad Exchanges, Demand Side Platforms, Data Management Platforms & Ad Servers.
Programmatic marketing is an automated process that uses algorithms to place targeted digital ads in front of specific audiences in real-time. It analyzes large amounts of user data to display the right ads to the right people at the right time across various channels. This approach allows advertisers to focus on results and ROI. Programmatic spending and its share of digital ad budgets are rising significantly as the industry shifts towards data-driven advertising.
Simply main new_developments_in_targeting_technologyNana Bianca
The document discusses new developments in online advertising targeting technology. It describes how targeting has expanded with more specialized services like DSPs, SSPs, and behavioral targeting specialists. It also discusses how targeting techniques have advanced, including Simply's Cluster targeting technology which groups users based on their online behavior and performance to find similar users. The document promotes Simply's platform as providing all of these specialist services and targeting techniques in one system for advertisers and publishers.
3 Tools for Targeting Your Display AdvertisingCompete
What tools media planners have at their disposal today.
How to advance beyond broad, demo-based media planning by using a map of 2 million consumers’ online behavior.
A demonstration of the Compete Media Planner.
This document provides an agenda and summaries for a webinar on digital marketing. The webinar includes several sessions on topics like the digital display ecosystem, app marketing, and digital media trends. It discusses key players in the digital advertising ecosystem like agencies, trading desks, demand side platforms, and data providers. For app marketing, it identifies the five key factors as product, SEO, display, PR, and social. It also includes polls for participants and an assignment to design a marketing plan for a sample app. The webinar aims to educate attendees on current digital topics and trends in marketing.
This document provides an overview of new products and innovations from Google as presented by Sarah Tate of Google. It discusses recent market trends in digital media usage and the economy in the UK. It then highlights several Google innovations including driverless cars, new ad formats, and optimization tools. The document also summarizes a case study where Google AdWords increased in-store sales for Vodafone. Finally, it covers best practices for account security and identifies current security threats from phishing and malware.
The Rise of Creative in a Programmatic WorldCeltra Inc
As marketers move away from a click-centric worldview and look increasingly at engagement, they’re holding their breath to see if new high-touch ad formats will deliver. For nearly all marketers (92%), creative messaging is more important than ever, even within digital display ads. More than half of respondents plan to increase the portion of their display budgets devoted to creative resources. However, to commit even more of their budgets to creative, marketers must see better user experience of display ads and quality/ease of ad serving.
The programmatic - DSP - công nghệ tương lai của công nghiệp quảng cáo DigitalDuy, Vo Hoang
The document discusses the evolution of how digital display advertising is bought and sold, from direct deals between advertisers/agencies and publishers, to the rise of programmatic advertising using real-time bidding on ad exchanges. It outlines the key participants in the programmatic advertising ecosystem like demand side platforms, supply side platforms, ad exchanges, ad networks, and third-party data providers.
The second section to this series covers information about programmatic buying digital audio. Here you'll find: facts of programmatic buying, tips to improve campaigns, trends and more.
Keep your audience and increase revenues with second screen applicationsAurelien Cazes
We will address one of the most innovative strategies to be implemented by content producers and distributors to address the challenges the TV market faces. Current solutions such as catch-up TV, VOD are useful steps for a more complete strategy. Because, viewers’ habits continue changing from well-known non-linear consumption to brand new multitasking, TV actors lag behind while loosing revenues. Second screen applications transform these threats into advantages, and are the catalyst of the synergies between all the medias and devices TV works on. As the utmost embodiment of global strategies, second screen applications are the corner piece of future strategies as well as survival.
They will become so because they provide viewers with additional enhanced synchronized information, give them power and create new revenues. After reading the complete study of the second screen applications you will understand how they help you keep your audience and both increase existing and create new revenues. Designing applications is difficult as they are key for future development and encompass many features. This is why you will have an exhaustive list of the KSFs to ensure during the 3-6 months development phase of applications. This list has been approved and completed by the French cutting edge actors of cross-media, TV and second screen markets.
In this paper you will also find out how second screen applications make your business model stronger by highly improving your revenue model, through turning the majority of your costly activities into the newly profitable value sources. You will know who are your key partners, how to deliver the most value, by making the most out of cross sales, and bringing product placement to a new level.
Finally, this paper is key to all TV actors investing in business development, their Facebook and Twitter counterparts, as well as venture capitalists and entrepreneurs.
Master thesis written on April 2013 - Edhec Business School
MSc Entrepreneurship.
Don't hesitate to contact me, email on the last slide
Master Thesis
Aurélien Cazes
Behavioral Targeting Across Online Advertising Channels
Behavioral targeting and channel development are some of the two most revenue-focused topics in online advertising today. However, knowing how to target customers and on which channel can be challenging for any business. Learn how to improve in both areas while minimizing upfront expenses, doubling the reach of your online advertising and growing your customer base.
* Monica Seebohm, Director of Audience Targeting, West, AudienceScience
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014Vorian Agency
The document provides information about a Google Adwords PPC training seminar to be held on August 20th, 2014 from 10am to 12pm. The presenter will be Matt Lynch, General Manager of Vorian Agency, who has over 20 years of experience in information technology and online marketing, specializing in search engine optimization and being a certified Google Adwords and Bing Ads professional. The seminar will cover topics such as the difference between SEO and PPC, benefits of Google Adwords, account structure, keywords, ad placements, ad rank, bidding and quality score. It will also discuss setting goals and metrics for campaign performance. Contact details are provided for Matt Lynch and Vorian Agency.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
Growing numbers of advertisers and publishers are embracing programmatic channels for video advertising, where real-time markets allow buyers and sellers to buy and sell video ads at scale with lower costs. Data shows that in-stream video ad impressions tripled on the DoubleClick Ad Exchange from 2012 to 2013 due to strong demand. Nearly all advertiser categories posted double-digit growth in video ad spend and impressions each quarter as more utilize programmatic channels.
Video ads-the-programmatic-channel research-studiesAdCMO
Growing numbers of advertisers and publishers are embracing programmatic channels for video advertising, where real-time markets allow buyers and sellers to buy and sell video ads at scale with lower costs. Data shows that in-stream video ad impressions tripled on the DoubleClick Ad Exchange from 2012 to 2013 due to strong demand. Nearly all advertiser categories posted double-digit growth in video ad spend and impressions each quarter as more utilize programmatic channels.
Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients. In our next webinar, our Paid Specialist, Kari Schroeder, and team will discuss what is new in digital media including OTT, Real-Time Bidding, Programmatic and other advancements in digital. Of these topics, we will be doing a deep dive into what “over-the-top” (OTT) means and examples of how streaming platforms can be leveraged as well as outlining the differences between Programmatic and Real-Time Bidding (RTB). Through our discussion, we hope to inspire you to test some new tactics and get creative with your media plans.
Programmatic Elementes Guide: 85 elements of programmatic successHeadway
On the year of the periodic table of elements, we launched our Programmatic Elements, a tool for digital marketers to explore all the opportunities programmatic advertising has for brands.
Learn more at programmaticelements.com
In 2014, the buzzword “programmatic” was acknowledged as the Marketing Word of the Year by the Association of National Advertisers, defeating other industry words such as “content,” “millennials,” or “transparency.” Programmatic advertising uses technology to purchase and sell media in real-time, giving media buyers access to inventory across desktop, display, mobile (web and apps), social media, video and TV.
Aligning with Buyers to Maximize Mobile Revenue presentation by Criteo at DPS...Digiday
This document summarizes a presentation about maximizing revenue from mobile programmatic advertising. It discusses how mobile usage and transactions are growing significantly, but mobile advertising spending has not kept pace. There are barriers to mobile advertising including platform complexity across iOS and Android, lack of standardization, and difficulty with cross-device tracking. The presentation provides recommendations for capitalizing on mobile advertising opportunities, including thinking holistically but optimizing for segments, using mobile as a test bed, and partnering with companies that can provide insights.
This presentation will covered the display advertising ecosystem & how display bought & sold, including overview of key players & concepts like, Real Time Bidding, Ad Exchanges, Demand Side Platforms, Data Management Platforms & Ad Servers.
Programmatic marketing is an automated process that uses algorithms to place targeted digital ads in front of specific audiences in real-time. It analyzes large amounts of user data to display the right ads to the right people at the right time across various channels. This approach allows advertisers to focus on results and ROI. Programmatic spending and its share of digital ad budgets are rising significantly as the industry shifts towards data-driven advertising.
Simply main new_developments_in_targeting_technologyNana Bianca
The document discusses new developments in online advertising targeting technology. It describes how targeting has expanded with more specialized services like DSPs, SSPs, and behavioral targeting specialists. It also discusses how targeting techniques have advanced, including Simply's Cluster targeting technology which groups users based on their online behavior and performance to find similar users. The document promotes Simply's platform as providing all of these specialist services and targeting techniques in one system for advertisers and publishers.
3 Tools for Targeting Your Display AdvertisingCompete
What tools media planners have at their disposal today.
How to advance beyond broad, demo-based media planning by using a map of 2 million consumers’ online behavior.
A demonstration of the Compete Media Planner.
This document provides an agenda and summaries for a webinar on digital marketing. The webinar includes several sessions on topics like the digital display ecosystem, app marketing, and digital media trends. It discusses key players in the digital advertising ecosystem like agencies, trading desks, demand side platforms, and data providers. For app marketing, it identifies the five key factors as product, SEO, display, PR, and social. It also includes polls for participants and an assignment to design a marketing plan for a sample app. The webinar aims to educate attendees on current digital topics and trends in marketing.
This document provides an overview of new products and innovations from Google as presented by Sarah Tate of Google. It discusses recent market trends in digital media usage and the economy in the UK. It then highlights several Google innovations including driverless cars, new ad formats, and optimization tools. The document also summarizes a case study where Google AdWords increased in-store sales for Vodafone. Finally, it covers best practices for account security and identifies current security threats from phishing and malware.
The Rise of Creative in a Programmatic WorldCeltra Inc
As marketers move away from a click-centric worldview and look increasingly at engagement, they’re holding their breath to see if new high-touch ad formats will deliver. For nearly all marketers (92%), creative messaging is more important than ever, even within digital display ads. More than half of respondents plan to increase the portion of their display budgets devoted to creative resources. However, to commit even more of their budgets to creative, marketers must see better user experience of display ads and quality/ease of ad serving.
The programmatic - DSP - công nghệ tương lai của công nghiệp quảng cáo DigitalDuy, Vo Hoang
The document discusses the evolution of how digital display advertising is bought and sold, from direct deals between advertisers/agencies and publishers, to the rise of programmatic advertising using real-time bidding on ad exchanges. It outlines the key participants in the programmatic advertising ecosystem like demand side platforms, supply side platforms, ad exchanges, ad networks, and third-party data providers.
The second section to this series covers information about programmatic buying digital audio. Here you'll find: facts of programmatic buying, tips to improve campaigns, trends and more.
Keep your audience and increase revenues with second screen applicationsAurelien Cazes
We will address one of the most innovative strategies to be implemented by content producers and distributors to address the challenges the TV market faces. Current solutions such as catch-up TV, VOD are useful steps for a more complete strategy. Because, viewers’ habits continue changing from well-known non-linear consumption to brand new multitasking, TV actors lag behind while loosing revenues. Second screen applications transform these threats into advantages, and are the catalyst of the synergies between all the medias and devices TV works on. As the utmost embodiment of global strategies, second screen applications are the corner piece of future strategies as well as survival.
They will become so because they provide viewers with additional enhanced synchronized information, give them power and create new revenues. After reading the complete study of the second screen applications you will understand how they help you keep your audience and both increase existing and create new revenues. Designing applications is difficult as they are key for future development and encompass many features. This is why you will have an exhaustive list of the KSFs to ensure during the 3-6 months development phase of applications. This list has been approved and completed by the French cutting edge actors of cross-media, TV and second screen markets.
In this paper you will also find out how second screen applications make your business model stronger by highly improving your revenue model, through turning the majority of your costly activities into the newly profitable value sources. You will know who are your key partners, how to deliver the most value, by making the most out of cross sales, and bringing product placement to a new level.
Finally, this paper is key to all TV actors investing in business development, their Facebook and Twitter counterparts, as well as venture capitalists and entrepreneurs.
Master thesis written on April 2013 - Edhec Business School
MSc Entrepreneurship.
Don't hesitate to contact me, email on the last slide
Master Thesis
Aurélien Cazes
Behavioral Targeting Across Online Advertising Channels
Behavioral targeting and channel development are some of the two most revenue-focused topics in online advertising today. However, knowing how to target customers and on which channel can be challenging for any business. Learn how to improve in both areas while minimizing upfront expenses, doubling the reach of your online advertising and growing your customer base.
* Monica Seebohm, Director of Audience Targeting, West, AudienceScience
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014Vorian Agency
The document provides information about a Google Adwords PPC training seminar to be held on August 20th, 2014 from 10am to 12pm. The presenter will be Matt Lynch, General Manager of Vorian Agency, who has over 20 years of experience in information technology and online marketing, specializing in search engine optimization and being a certified Google Adwords and Bing Ads professional. The seminar will cover topics such as the difference between SEO and PPC, benefits of Google Adwords, account structure, keywords, ad placements, ad rank, bidding and quality score. It will also discuss setting goals and metrics for campaign performance. Contact details are provided for Matt Lynch and Vorian Agency.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
Growing numbers of advertisers and publishers are embracing programmatic channels for video advertising, where real-time markets allow buyers and sellers to buy and sell video ads at scale with lower costs. Data shows that in-stream video ad impressions tripled on the DoubleClick Ad Exchange from 2012 to 2013 due to strong demand. Nearly all advertiser categories posted double-digit growth in video ad spend and impressions each quarter as more utilize programmatic channels.
Video ads-the-programmatic-channel research-studiesAdCMO
Growing numbers of advertisers and publishers are embracing programmatic channels for video advertising, where real-time markets allow buyers and sellers to buy and sell video ads at scale with lower costs. Data shows that in-stream video ad impressions tripled on the DoubleClick Ad Exchange from 2012 to 2013 due to strong demand. Nearly all advertiser categories posted double-digit growth in video ad spend and impressions each quarter as more utilize programmatic channels.
Growing numbers of advertisers and publishers are embracing programmatic channels for video advertising, where real-time markets allow buyers and sellers to buy and sell video ads at scale with lower costs. Data shows that in-stream video ad impressions tripled on the DoubleClick Ad Exchange from 2012 to 2013 due to strong demand. Nearly all advertiser categories posted double-digit growth in video ad spend and impressions each quarter as more utilize programmatic channels.
Growing numbers of advertisers and publishers are embracing programmatic channels for video advertising, where real-time markets allow buyers and sellers to buy and sell video ads at scale with lower costs. Data shows that in-stream video ad impressions tripled year-over-year on the DoubleClick Ad Exchange, and the number of publishers monetizing video content doubled, as advertisers in categories like retail and automotive quadrupled their spending. Nearly all advertiser categories posted double-digit growth in video ad spend and impressions each quarter.
This document discusses using targeted advertising to reach key accounts. It begins with an overview of account-based marketing (ABM) and how targeting ads can help engage important accounts. It then outlines challenges in reaching key accounts and driving relevant leads through ads. The document provides a 3-step process for targeted advertising: 1) Identifying high value accounts, 2) Executing targeted ad campaigns, and 3) Measuring engagements and optimizing. It describes how to set up campaigns and personalized ads for different account segments. The goal is to increase lead quality and conversions while optimizing ad spend.
This document provides an overview and introduction to real-time bidding (RTB) and the digital advertising ecosystem. It summarizes the evolution of digital advertising from print to banners to social media. It then explains key aspects of the RTB ecosystem including ad exchanges, demand-side platforms, and supply-side platforms. The document also discusses challenges around attribution and how RTB can help address these by incorporating site visits and conversions into attribution models. Finally, it provides two case studies on how RTB helped companies find new customers and donors in a targeted and cost-effective manner.
In this webinar, expanding on Acquisio’s recent Guide to the Best Marketing Automation Solutions, follow some of the leading voices in digital marketing as they discuss the best automation solutions in ad testing, creative and reporting.
Marketers are increasingly moving programmatic buying in-house to gain more control over their data and media spending. While agencies charge high fees, in-sourcing requires initial investments but can significantly reduce fees over five years. Successful in-sourcing requires focusing on staffing needs, technology selection, and business objectives over technology. It also requires developing new capabilities in areas like trading, analytics, and ad operations.
How to Maximize the ROI of Your TikTok Ads Campaign
Overview of TikTok as an Advertising Platform
TikTok has emerged as a dominant player in the digital marketing space. Launched for international markets in September 2016, this social media powerhouse boasts over 1 billion monthly active users. As the platform continues to gain popularity, more businesses are recognizing its advertising potential. With unique algorithms and engagement metrics, TikTok offers a plethora of advertising opportunities including in-feed ads, brand takeovers, branded AR content, hashtag challenges, and more.
Importance of Maximizing ROI for TikTok Ads
For brands venturing into TikTok advertising, maximizing the return on investment (ROI) is vital. Without proper strategy and execution, funds can be wasted on ineffective campaigns. Thus, it is crucial to:
• Develop a well-structured campaign setup
• Identify the right audience
• Optimize advertisements for better engagement
• Measure and analyze ad performance regularly
In the following sections, we’ll explore proven strategies to maximize your TikTok Ads’ ROI.
Understanding TikTok Ads
TikTok, the social media platform with over 800 million active users worldwide, has emerged as an effective advertising platform due to its ability to reach and engage massive, younger audiences.
Types of TikTok Ads Available
TikTok offers several types of ads for businesses. These include:
- Brand Takeover: This is an ad that appears immediately when users open the app, thus grabbing instant attention.
- In-Feed Videos: These are native ads that appear in the ‘For You’ feed of users.
- Branded Effects: These involve using interactive filters related to the brand.
- TopView: This is a video ad format that utilizes the first few seconds when a user opens the app for optimal brand exposure.
Targeting Options and Audience Insights
An effective TikTok advertising strategy involves leveraging the platform’s highly sophisticated targeting options. It offers a range of targeting options, including age, gender, location, and interests. For a deeper user understanding, TikTok provides valuable audience insights relating to user habits, preferences, and behaviors.
Setting Campaign Objectives
Before you begin setting up your TikTok ads campaign, it’s important to determine what your advertising goals are. These could be increasing brand exposure, driving website traffic, or promoting app installs, among others. The choices you make in this regard will significantly shape your campaign strategies and decisions.
Planning Your TikTok Ads Campaign
The success of any advertising campaign largely depends on the preliminary planning phase. For a powerful and effective TikTok advertising campaign, planning should incorporate three main elements: defining your target audience, setting clear goals and key performance indicators (KPIs), and meticulous budget planning and allocation.
The document discusses setting up and using Performance Insights in Marketo. It explains that Performance Insights requires certain data like marketing channels, costs, and activity data to be configured correctly. It then demonstrates how to select attribution models and time periods to view key performance metrics and ROI in pre-built dashboards. Examples of first touch and multi-touch attribution models are also shown.
Pitch Deck for Uptica Digital Agency - Los Angeles / Orange CountyUptica
Pitch deck for Uptica
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Uptica: A digital agency services for SMBs & Startups
225 East Broadway, Suite V300
Glendale, CA 91205
Phone: (323) 813-1789
Email: info@uptica.com
http://uptica.com
Cost Per Hour: Using a Time-Based Currency for Digital AdvertisingNikul Sanghvi
- Cost Per Hour (CPH) is a new proposed currency for digital advertising that values ad exposure time instead of just impressions. This allows publishers to distinguish high-value impressions that drive branding objectives like awareness.
- Using predictive analytics, publishers can target impressions that provide more exposure time and sell them to brand advertisers as "hours" to be delivered in fewer impressions than typical campaigns.
- Measurement tools like Chartbeat can track the active exposure time of ads on pages to support a CPH currency, accounting only for time when ads are visible and users are actively engaged.
- Wizaly is a multi-touch attribution technology company founded in 2004 that uses a team of 25+ R&D people to help advertisers understand the entire customer journey and spend marketing budgets more efficiently.
- Their platform applies attribution algorithms to de-duplicate conversions, understand view-through impact, optimize strategies, and provide recommendations to improve performance and ROI.
- It offers customizable dashboards and widgets to provide insights, compare metrics to traditional attribution models, and highlight challenges through data visualization.
Behavioural Re-targeting and Performance Marketing - Laurent Gibauexpo Conference
- MyThings is a personalized retargeting provider in Europe that implements retargeting solutions for over 100 top online retailers and affiliate networks.
- Through personalized retargeting of over 1 billion impressions per month, MyThings achieves 3-6x uplifts in return conversions for its retail clients.
- MyThings' personalized retargeting solution combines the benefits of display advertising such as volume and branding with the targeting capabilities of search to precisely reach customers with purchase intent.
Similar to Selling display display to your smb clients final (20)
Advertising Success For Any Size Business with AcquisioAcquisio
This document introduces Acquisio, an advertising management platform that uses machine learning to optimize campaigns across publishers at scale. It manages thousands of accounts with automation tools. Acquisio's platform provides unmatched budget precision with predictive algorithms that analyze and react in real-time. It boasts increased conversions and reduced costs for clients across industries. Promote is also introduced, Acquisio's fully-automated Google Ads solution for local businesses starting at $199/month.
See how Acquisio uses Machine Learning to improve SEM performance for agencies and advertisers serving clients, large and small.
Credit: presentation given at SMX West, San Jose. March 2017.
2016 the year of machine learning 12.16.2015Acquisio
Think you know everything about PPC? Don’t miss out on this exclusive webinar driving you to think about PPC like you never have before. Bryan Minor, Acquisio’s chief scientist will dive into the power of machine learning and game changing statistics on our industry.
Get more leads: How diversifying ad spend is better for businessAcquisio
Sensis faced challenges reaching the entire Australian search market through Google alone. They diversified their ad spend by setting up campaigns on Bing Ads using Acquisio's Ad Cloner to automatically port over 8,000 existing Google campaigns. This saved significant manual labor. After launching the cloned campaigns on Bing, Sensis used Acquisio's bid optimization tool to regulate spend and improve performance. Since adding Bing, Sensis has seen an 18% increase in clicks and a 16% reduction in average cost-per-click, demonstrating the benefits of diversifying ad spend across multiple search engines.
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
Acquisio 2015 Advancements in Machine LearningAcquisio
Efficiency and accuracy is the name of the game when it comes to maximizing your clicks and conversions in a digital world. Solutions to optimize bids and budgets have been rapidly moving towards algorithmic and machine-based solutions. Chief Scientist at Acquisio, Bryan Minor, dives into the data and reveals the secrets to Acquisio’s industry leading bid and budget algorithms that can predict and adapt to changing market conditions in near real time.
A post apocalyptic assessment of mobilegeddon finalAcquisio
With the rapid growth of mobile, mobile is often the very first screen and initial interaction for searchers. Representative Joe Stephens from gold sponsor, Yahoo, leads the discussion regarding the importance of having a strong mobile strategy, and experts Danny Hen of Camilyo and Aaron Levy of Elite SEM emphasize the importance of optimizing for mobile and working through the algorithm changes that now prioritize mobile more than ever.
Learn from industry leaders John Lee of Clix Marketing and Lee Goldberg of Vector Media as the two discuss best practice techniques in building campaigns from the ground up.
Reporting is the bread and butter of the Acquisio Search platform. Join Matt Van Wagner from Find Me Faster as he explains how to use reporting for diagnostics, drilling into causes of problems clients report. Acquisio experts then share best practices on how the platform has helped clients dramatically improve their reporting quality and speed, including Acquisio’s Head of Client Services, David Sullivan and Sales Engineer, Gerry Routledge.
Extreme optimization harnessing the power of humans & machinesAcquisio
Who’s better at optimization: man or machine? Clix Marketing’s John Lee, Aaron Levy from Elite SEM and Acquisio’s James Stewart will discuss tools, rules and algorithms for optimizing bids and budgets to deliver the best campaign performance.
Stop spending money on ads that don’t work! Finding the best performing ads are critical to crafting successful campaigns. AdAlysis founder, Brad Geddes, discusses in detail the importance of A/B testing and examines the leading ad testing solutions on the market. Ryan Saurer from Boost Media looks at testing ad creative and Sandra and Stewart from the Acquisio Trading Desk look at testing display ads.
Inventory aware campaigns in the automotive industry finalAcquisio
Advertising only the products that are in stock can be a real challenge. Learn to overcome these challenges, keeping your campaigns up to date with your inventory with both your search and display campaigns. Acquisio partners discuss the importance of automation with inventory-feed campaigns to increase efficiency and improve performance.
This document provides information about display advertising strategies for small and medium-sized businesses. It discusses when to use retargeting versus prospecting campaigns and describes various retargeting and prospecting tactics that can be used. It also summarizes the capabilities of the Acquisio Trading Desk, including its access to exchanges, ad sizes and formats, and integration with platforms like Facebook, YouTube, and mobile apps. Case studies demonstrate how combining retargeting and prospecting can improve campaign performance.
Join Bryan Minor, Acquisio's Chief Scientist and Danny Friscia, Senior Account Manager from Hanapin Marketing to discuss the Technical Revolution of Digital Marketing.
While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor presents their latest discoveries, insights and knowledge.
Danny Friscia from Hanapin Marketing will be providing insight on Acquisio tools from an Account Manager's point of view. Prepare for tips and tricks on how these tools can increase efficiency, as well as make your job easier.
Pricing engine acquisio local sem webinar-finalAcquisio
As publishers and local search providers struggle to find ways to create improved margins, they have found an important ally in technology. New tech is helping automate much of the work humans have been performing like proposal management, CRM connectivity, publisher account provisioning and setup, keyword research, budget and bid management, ad creation, call tracking, client reporting and so much more. Join us for an overview of the state of automation today, some examples of companies who maximize their use of automation and the results they have obtained, as well as a discussion on the role of machines and humans in local search.
Technical Revolution of Digital Marketing Acquisio
While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor, presents his latest discoveries, insights and knowledge.
Slide notes:
Slide 2
1. Constantly using the best current information to adjust current Bid.
2. Produces superior precision to native AdWords daily budget control.
Slide 3
Compared to a canon with fire and wait model.
Slide 5
This is CPC per day for the Budget Group on x axis, and Clicks/day for BG on y axis
Slide 6
True for clicks or conversions, all campaigns in Budget Group with same goal, either maximize clicks or conversions.
Slide 7
Ellipse points are B, Hexagon are C, with time stamp numbers sequencing up on each.
Slide 8
Easily seen that with BBM (big dot centroid) is more clicks at a cheaper CPC.
Slide 9-12
Yellow date is the first dates with BBM.
Slide 13
Yellow are all cases where obey CPC constraint, Red they are disobeying. Middle graph good statistical significance, right graph poor statistical significance.
Slide 14
Budget Survival is the percentage of the day the Budget Group is running. Red are below 80%, yellow higher. Right graph has good statistical significance, Left graph has very poor.
Slide 15
Budget Spend = (Spend/(Planned spend)) for Budget Group. Yellow are good cases, red poor. Right graph has good statistical significance, Left has poor.
Slide 16
86% of money spent well obeying the constraints, while 14% does not.
Retargeting & Prospecting: What's your strategy for the holiday season?Acquisio
With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What's your strategy and why? We will help unlock the answers to those everpresent questions.
Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success.
You will learn:
- Defining key prospecting and retargeting strategies
- When to specifically use Prospecting and Retargeting strategies successfully
- How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals
Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these automation tricks!
Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing will list out 9 hacks to customize your automation, save you time, and boost your efficiency.
Get expert-level PPC tips like:
- Streamlining your optimization efforts with scripts.
- Cutting down on the labor of ad testing for more focus on writing and deploying ads.
- Using automated rules to save you time and manage your account more efficiently.
Steering Automated Ship: How to Avoid Bidding PitfallsAcquisio
This document provides a summary of a webinar on PPC automation. It discusses various types of automation including IFTTT, scripts, alerts and algorithms. It highlights the benefits of budget and bid management automation using Acquisio's BBM solution. The webinar includes a case study showing how BBM improved results for an education client by decreasing CPCs and increasing conversions while controlling budget spending. Live polls gather information on attendee's experience levels and current bidding solutions. Q&A time is provided at the end for additional questions.
Webinar: A Case for Automated Bid & Budget ManagementAcquisio
This webinar covered bid management solutions like the Acquisio Bid and Budget Management (BBM) platform. BBM uses algorithms to optimize bidding and spending across campaigns in near real-time, aiming to reduce costs like CPC and CPA while increasing clicks and conversions. Case studies showed BBM decreasing CPC by 12.8% on average while increasing clicks by 30% and conversions by 450% for a for-profit school client. The webinar concluded with a poll asking attendees if they were interested in a free solutions blueprint, Acquisio platform demo, or more BBM information.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.