Fiama Di Wills targets young, modern, skin-conscious people between 18-35 years old. It segments the market based on age, lifestyle, and priorities. Fiama Di Wills positions itself as a high-quality, affordable soap that provides moisture and care for the skin, appealing to middle-class men and women seeking everyday skin care products. The gel soap bar contains conditioners for rich moisturization at an accessible price point.

1. Segmentation Targeting Positioning
Of Fiama Di Wills
Aatish Raj
PGDM2/1501

2.  ITC Established in 1910 as the Imperial Tobacco Company of India Limited.
 Company was renamed as the Indian Tobacco Company Limited in 1970 and further
to I.T.C. Limited in 1974.
 September 2001 again renamed as ITC Ltd.
 In the 1970s, it diversified into non-tobacco businesses.
1 INTRODUCTION 2 3 4 65 7

3. 1 List of Products and Brands By ITC2 3 4 65 7

4. SEGMENTATION/TARGETING/POSITIONING
Young & Modern
People Who Cares
Skin
Middle Class Men &
Woman, Skin
Conscious person
The gel bar
contains skin
conditioners for
ultra rich
moisturisers can be
used everyday
SEGMENTATION TARGETING POSITIONING
1 SEGMENTATION,TARGETING,POSITIONING2 3 4 65 7

5. 1 POSITIONING MAP2 3 4 65 7
HIGH QUALITY PACKINGLOW QUALITY PACKING
PREFFERD BY YOUTH
PREFFERD BY OLD

6. Thank You