my creative media proforma

1. MUSIC VIDEO
ASSIGNMENT 2
YOUR GROUP NAME
HERE

2. TASK 1 Idea Generation and
Research

3. RESEARCH & IDEA
GENERATION

4. RESEARCH
Angela – The Lumineers
Hint!
You’ve already done this in
your case study, so you can
summarise that here where
relevant
• Heartfelt
• Emotional
• Warm
• Story telling
• Melancholy moving to upbeat
Uses film reel style filter to give the “Vintage”.
Non jarring transitions give the affect of a
smooth story telling visual experience, The
visuals of the motel and old tavern give a
sense of old Americana. The editing uses jump
cuts between the acting and band performance
in a way that still progresses their overall story
Lighting is used in a way to shift the mood
during the mv to show Angela’s journey, both
geographically and emotionally, moving from
toned down colours and lighting when she’s
stuck in her town. Similar shots are used to
portray different emotions and themes, in the
beginning wide shots are used to show angela
as distant and shut off, whereas they are later
used to show her enjoying life and being free.

5. RESEARCH
Green Light - Lorde
• Empowering
• Dark lighting
• Performance/singing
• Vibrant colour contrast
This mv uses dark lighting
throughout to convey the
overarching dark theme of the
song, jump cuts are used to
give a jarring feel to the video
to show the mental state

6. RESEARCH
Wildest Dreams – Taylor Swift
• Upbeat
• Love Theme
• Bright shots
• Wide cinematic shots
High budget , tells a story of two star
crossed lovers, being with each other
in secret. Uses wide shots to how
their isolation and secrecy. Shows
bright and vibrant colour schemes

7. RESEARCH
Way Down We Go - Kaleo
• Band performing
• Fading transitions
• Dark theme
• Vibrant colours
• Cuts to different
instruments
Overall a basic music video of the band
playing, uses fade transitions to
smoothly cut to different members of
the band. Bright light used behind in
wide shots to give shillouettes

8. RESEARCH
Grow Old With Me – Tom Odell
• Dedicated to someone
• Upbeat
• Emotional
• Bright shots
• Memoire
Film reel filter used to give the
impression of flashbacks, bright
wide sots and close ups used with
scenic visuals and his parter as
the song is dedicated to her

9. POTENTIAL SONGS
Angela – the Lumineers
Turning Page – sleeping at last
Stronger – the score
.All I Wanted – Paramore
Run Boy Run – Woodkid
Its Time – Imagine Dragons
Believer – Imagine Dragons
Paralyzed – NF
Green Light – Lorde
Angel City Dust – Sleeping Wolf
Requiem On Water – Imperial
Mammoth
Devil – Stereophonics
Indian Summer – Stereophonics
War Of Hearts – Ruelle
You are in love – Taylor Swift
Godhunter - Aviators

10. POTENTIAL TECHNIQUES
TimeLapse
 taking a sequence of frames at set intervals to record changes that take place
slowly over time. When the frames are shown at normal speed the action seems
much faster.
Jump Cuts
 an abrupt transition from one scene to another.
Match Cut
 a cut from one shot to another where the composition of the two shots are
matched by the action or subject
Long exposure shots
 using a long-duration shutter speed to sharply capture the stationary elements
of images while blurring, smearing, or obscuring the moving elements
Whip pans
 shot in which the camera pans so quickly that the picture blurs into indistinct
streaks.

11. CONVENTIONS YOU PLAN TO
USE
Cutting on beats
Old vintage film reel effect
Warm colors
Modern clothing
Pan shots
Scenic shots
Few changes to mise-on-scene

12. MIND MAP OF IDEAS
[SUMMARY OF IDEAS]
Location
- Field
- trains
- different locations in the UK
Focus on a love story, star crossed, against all odds etc.
Old Americana vibe
Country/folk

13. SUMMARY
Limited amount of people
Very low budget
Love story focusing on two people finding each other in
the most unlikely of ways and crossing new boundaries
to be able to be with each other. Focusing on the change
to each of their lives since finding themselves and the
journey, keeping upbeat tones and vibrant lighting

14. FINAL IDEA –
ARTIST/TITLE/INFO
Keeping A Secret / Bleachers
Written by Bleachers for the 2018 film, Love, Simon, Jack
Anotoff has said the song is so much more than a
specific story of this kid, it’s the story of first love, but
also the story of not being able to share yourself fully
with the world and how painful that can be
Links to other artists
Jack Anotoff
pop

15. FINAL IDEA – TRACK
SUMMARY
Anotoff said in an interview about the song
I’ve never written from anyone else’s perspective, and I
don’t think I ever will, but what interested me about the
movie is, I’m not in high school, closeted, or being
extorted by some other kid, but the idea of “Keeping A
Secret” – you live with that your whole life. Essentially, the
movie, to me, is so much more than a specific story of
this kid, it’s the story of first love, but also the story of
not being able to share yourself fully with the world and
how painful that can be. In Simon’s case, it’s because he’s
closeted, but everyone has that version. So I wrote
“Keeping A Secret” about my life, but it worked for the
movie because I related to the movie. I did that with a lot
of the music for the film… And this movie, the reason
why I wanted to work on the soundtrack was because the
first time I was asked to do something where I saw it, and
I thought, “Oh, this makes me want to share more about
myself.”

16. FINAL IDEA – YOUR IDEA
My final idea is to shoot the mv as a story about a coming
of age/self discovery story about a man who denies who
he is until he finds someone who changes his life, the
shots will be bright and vibrant with an old film reel burn
affect, places shot will be in houses and on trains, theme
will start as sad and bleak but then pick up and shift to
happy and upbeat, it will then show the mix of emotions
using the song and specific shots.

17. TASK 2 Pre-production
Assessment

18. GUIDANCE:
PRE-PRODUCTION
ASSESSMENT
You need to assess the viability of your production and
investigate what is required to enable you to make your
music video
Much of this task is hypothetical, which means you will
need to investigate standard costings for such a
production and apply these to your planned production
considering which equipment you would need and
resources, etc
Resources to support this are in the Pre-production
assessment folder on Blackboard
Delete the questions on each slide and insert your
responses

19. TITLE OF
PRODUCTION/PRODUCTION
OUTLINE
Summary of intended production
My intended outcome of this production is to create a
short music video showcasing a modern day story of
romance about how one person can change your outlook
on life
My interpretation of “Keeping a Secret” is the same as
intended by the artist, written from someone else’s
perspective yet deeply resonating with me and
experiences I’ve had in my own life. The song is about
Simon Spier, a 17 year old boy living in America, keeping
a secret.
To be able to complete this I will be filming on an IPhone
11and using a mixture of DaVinci Resolve, Adobe
Premiere Pro, and Adobe After Affects to edit

20. LOCATIONS
You need to identify locations and plan a recce.
Locations: Selby Train Station, Kenilworth Train Station,
Kenilworth, var. locations across England.
What are the limitations and risks, eg distance, access,
cost, weather? How will you manage this?
Cost roughly £60 in travel, risks inc. catching covid-19
on public transport

21. EQUIPMENT
I will be using an IPhone 11 to film as I have unlimited
access to it and it gives 4K resolution videos, I will also
be using my own personal laptop to edit while on the go.
One reason I’m using my own equipment is to place sole
responsibility for the equipment on myself as I will be
moving across the country while filming and editing. This
will reduce my liability and leave college equipment
available for other people to use

22. FACILITIES
I will primarily be editing in college however due to the
certain climate I am also available to edit anywhere as I
will be storing copies of everything on my laptop.
Programs I will be using for editing include: DeVinci
resolve, Adobe premiere and adobe after affects ( and
potentially lightroom in order to create custom overlays
and create ideal filters.)

23. PERSONNEL
CREW: Myself (filming and directing)
CAST: Myself (lead) and Nathan Zuill (lead)
Pros of using myself: its literally my project
Pros of using Nathan: dependable, good camera
presence
Other personnel? Is anyone else helping you?

24. PROPS/COSTUME/ETC
Will be using phones, costumes will be normal casual
wear

25. TASK 3.1 Visual Planning

26. Shots of lonely college kid by
himself at different points of
the day, focusing on ones
where friends would be there
but aren’t (lunch etc.) damp
and grayed lighting,
grim/gritty
Same kid now in
bed on his phone,
lighting slightly
brighter, happier
tone
Over the shoulder
shot, vague notif.
Gives intrigue
Shots of texts like these
talking to mysterious person.
Shows college kid becoming
happier in his day to day life
while still talking to mystery
Inner shots of train
mixed with quick
outer shots to hint at
twist
Upbeat bright warm
lighting, twist revealed

27. RIP-O-MATIC

28. SHOT BOARD

29. SHOT LISTWide, lead walking through corridor
Close up of face, showing lead looking sad/alone
Tracking of bus in transit
Close up of phone with readable text
Close up of face, lead looking happy
Close ups of phone with readable conversation
Wide of lead walking through corridor, more upbeat
Wide of lead boarding train
Few medium shots of train journey,
Shot of train going over tracks
Ariel of train emerging from tunnel
Split screen of phone call
Lead exiting train
The two seeing each other
Ending shot of them walking away from cam holding hands

30. TASK 3.2 Organisational
Planning

31. PRODUCTION GROUP INFO
No actors used
My contact: aaron-scott1@student.yorkcollege.ac.uk
07762959005

32. LOCATION INFORMATION
Trains and locations across england

33. LOCATIONS
Sheffield, Birmingham int. train station, Coventry

34. RISK ASSESSMENT
risk Precautions taken
Catching COVID-19 Government guidelines
followed whilst travelling and
out in public
Falling on to tracks while in
trains
Used hand rails to safely board
Breaking filming equipment Making sure I have good grip
on camera. Using own
equipment to reduce liability

35. CONTINGENCY PLANNING
plans backups
Plan to film in school in
Coventry
Film in York college

36. PRODUCTION SCHEDULE
4 hours gathering shots
6 to edit across 3 day period ( moving into overtime )