SEO is a fast-growing, dynamic field that combines internet marketing, search engine optimization, and web design.

1. DIGITAL MARKETING-
ON PAGE SEO

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3. A search engine results page, or SERP, is the
page you see after entering a query into
Google, Yahoo, or any other search engine.
Each search engine's SERP design is different,
but since Google is the most popular—holding
over 80% of the market share—we'll focus on
their features and algorithms.
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What is the SERP?

4. Introduction of SEO
At its core, SEO is the process of
making your site rank as high as
possible in Google when someone
types in “Watches for men” (or
whatever it is you sell, promote, or talk
about.)
The higher your site ranks, the more
visible your business is, and
the more traffic and sales your
business is likely to generate.
If you are just getting started in SEO,
though, you might be a little
lost.
SEO stands for search engine
optimization.
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●Relevant, Optimized
Content Wins Every Time
There are a ton of technical
SEO factors – site structure,
anchor text, URL structure,
and so forth.

6. What are Google
Algorithms?
Google’s algorithms are a complex system used to
retrieve data from its search index and instantly
deliver the best possible results for a query. The
search engine uses a combination of algorithms and
numerous ranking factors to deliver webpages ranked
by relevance on its search engine results pages
(SERPs).
In its early years, Google only made a handful of
updates to its algorithms. Now, Google makes
thousands of changes every year.

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Some Important Google Algorithms

8. What Is On-Page SEO?
• Content quality.
• Keyword density.
• Title and description.
• URL structure.
• Page experience and
usability.
• Media optimization.
• Internal and external links,
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9. SEO FACTORS THAT RULE TODAY & BEYOND
● Keywords are still critical, but context matters more.
Google crawlers now analyze the context and look for
related secondary keywords that share the searcher’s intent.
● Include clear, keyword-rich titles, meta descriptions, alt
attributes, H1 tags, and URLs. These factors tell Google
that your site is relevant and helps it rank.
● Length matters, but relevance matters more. Google
says: “The amount of content necessary for the page to be
satisfying depends on the topic and purpose of the page.”
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10. What is Keyword Planner :
Keyword Planner helps you research keywords
for your search campaigns. You can use this free
tool to discover new keywords related to your
business and see estimates of the searches they
receive and the cost to target them.
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11. Types of
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Secondary
Keyword
Content idea
Keyword
Primary Keyword

12. Title in On-Page SEO:
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A title tag is the HTML element used to
specify the title of a webpage. Its primary
job is to tell visitors and search engines
what they can expect from the web page
(in the shortest and most concise way
possible).

13. Meta Description:
A meta description is a promise you make to searchers.
Among a sea of competing web pages, it calls out to them
and says, “This is the page you're looking for.” When you
type a search query into Google—let's use “temporary
tattoos” as an example—the algorithm displays results on
the search engine results page (SERP)
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14. What is a URL?
A Uniform Resource Locator (URL) is the web address that we
enter into a browser to access a web page.
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What is URL structure?
A URL is an address on the internet. It’s made up of a protocol,
domain name, and a path.

15. What is an image ALT tag?
An alt tag, also known as "alt attribute" and "alt description," is an HTML
attribute applied to image tags to provide a text alternative for search
engines. Applying images to alt tags such as product photos can positively
impact an eCommerce store's search engine rankings.
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16. What is a robots.txt
file used for?
A robots.txt file tells search engine
crawlers which URLs the crawler can
access on your site. This is used mainly to
avoid overloading your site with requests; it
is not a mechanism for keeping a web page
out of Google. To keep a web page out of
Google, block indexing with no index or
password-protect the page.
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What is an XML sitemap?
An XML sitemap is a file that lists a
website's important pages, making sure
Google can find and crawl them all. It
also helps search engines understand your
website structure. You want Google to crawl
every essential page of your website.

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What is SEO content
optimization?
Essentially, content optimization, or SEO
(search engine optimization), is the
process of optimizing your content to
make sure that it's more visible
through the web. Search engine robots
will rank highly optimized content higher
on a search engine page than non-
optimized content.

19. Loading speed optimization:
Cheap web hosting can cost you money in terms of
speed. Since many people use their phones exclusively for
web browsing, mobile page speed optimization is very
important. Remember, mobile pages are considered separately
for SEO results. Your site's mobile pages do not automatically
inherit the main site's SEO ranking
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20. What is anchor tag optimization in SEO?
The simplest way to optimize anchor text for SEO is simply to make sure
the anchor text uses descriptive keywords to accurately describe the
page or idea you're linking to. But be careful! In SEO, it's easy to "over-
optimize" your anchor text by over-relying on repetitive, keyword-rich
phrases.
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21. What does CMS mean?
content management system
CMS stands for the content management
system. CMS is computer software or an
application that uses a database to manage
all content, and it can be used when
developing a website.

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23. Thanks!
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-Mitul Brahmaniya