The document outlines key factors affecting search engine optimization (SEO), including on-page and off-page elements such as content quality, backlinks, relevant keywords, and mobile-friendliness. It emphasizes the importance of technical aspects like page speed, domain names, and the optimization of title, meta, and heading tags. Additionally, it highlights the role of schema markup and sitemaps in improving website visibility and organization for search engines.

1. Overview
Content:
Backlinks
Relevant Keyword and Planning
Mobile Friendliness
Page Speed
Domain Name
Google and Local Listing
Title, Meta, Alt and Heading tag optimization
Language Markup
Must know About Google SEO Ranking Factors 2017
Introduction

2. What is SEO?
SEO stands for search engine optimization it’s a process increasing the visibility of your website or web
page and its content on search engine results pages (SERPs). SEO is “Natural” or “Organic” way to bring
the traffic through search engines.by using techniques and tactics we can get high number ranking in search
results and we can reach max no of Audience on online.
Search Engine Optimization (SEO) is a most important tool to get top position in search engines. there are some
factors that will affect the SEO. SEO has mainly two parts.
On-page SEO
Off-page SEO

3. Content:
However always like Content is always king when its comes to SEO factor. Higher ranking content
relates to content that handles an extensive range of its specific subject. Content should deliver genuine
information to the customer and content should be and relevant to subject. in order to you can put the
information in visual communications. content must be written in Good and Professional Language, that
should have fewer grammar mistakes and better understandable manner.
Backlinks:
Backlinks continue to be one of the most powerful ranking factors in Google’s search algorithm. The
more no of backlinks you have from multiple different high-Quality domains, more chances are to rank
your website. Backlinks are treated as Vote. and which website have more votes that website will appear
on top of SERP (search engine result page). SEO professionals have to pay attention to their backlinks
pages and must aware of recent updates of Penguin 4.0.

4. Relevant Keyword and Planning:
A keyword is a most powerful tool for SEO, in earlier and now also it will play the vital role to ranking in search
results. The more Relevance in keyword more better chances in results. You must write Unique and Relevant
keyword to increase in search volume
Mobile Friendliness:
Google is giving more importance to Mobile friendly website On November 4, 2016, announced mobile-first
indexing. According to New Google algorithms, This is why a website’s compatibility with mobile now directly is
affecting the search rankings. Today, with mobile utilization exceeding desktop usage, websites should give more
prioritize to mobile versions to provide the much better user experience.

6. PAGE SPEED
After the mobile-first indexing technique Google, web page speed has become essential than ever
before. Websites loading with slow page speed will give complicated for ranking search results.
Google’s goal with new updates in Algorithms is to deliver good user experience.
DOMAIN NAME:
In earlier, exact-match domains were successful enhancing organic search visibility. whereas not
as quick and easy as before, domains name still have the power to impact on search results.

7. Google and Local Listing:
this is an important tool of Google’s ranking factor. with help of this tool, we can add our Business or
websites to Google Business listing and can make appear on Google Map. Local Listing such as Yellow Pages
will help you to list your Business in particular city or Region. where you to give a Good address, phone no
etc.
Title, Meta, Alt and Heading tag optimization:
a title tag is an eye point where Google first recognize a web page. A title will describe the type of web
page or what actually this page is.
Meta tag also plays a similar role of title tag this is we will write with website source code where it will
read by Google Algorithms.
with help of Alt tag, we can optimize images on the web page.
Heading tags Like H1, H3, H3 are most important tags for SEO, this will represent the type of content,
what actually this page is.

8. Language Markup:
Schema markup refers to code that you will add to your web pages that support search engines better
understand the web pages. with Schema markup you can star-rating, the appearance of social media
accounts on search result pages etc.
Logo
Full business name
Phone number
Location
Breadcrumbs
Site navigation
Social Media Accounts
XML and HTML Sitemaps:
in Google SEO Factors Sitemap plays a good role, A sitemap may have in HTML and XML format. HTML
Format Sitemap will guide Users who visit the website. XML Sitemap guide search engines that how a
website and web pages are organized and inter connected with each other.