1. Question Three
What kind of media institution might distribute your media
product and why?
Bauer is Europe’s largest privately owned publishing Group, I believe my magazine is a great product to
sell under Bauer Media productions. Bauer Media owns top music magazines Kerrang and Q and radio
stations Magic 105.4 and Kiss 100. f
My magazine would fill a gap in Bauer Media’s market as they currently do not publish a magazine of
Hip-Hop/R&B genre. Europe compared to other parts of the world, America in particular doesn’t invest
in many endorsements aimed at the urban sub-culture such as music magazines. Bauer clearly has a lot
of knowledge of music and with a successful R&B/Hip-Hop radio station such as Kiss 100 I see no reason
why my magazine could not accompany it and be seen as a monthly issue referring to KISS 100’s direct
top songs, DJs and mutual featured artists.
I believe my magazine has the right flair and edge to sit amongst Bauer Media and its top selling music
magazines therefore to distribute ‘DJ Talk’ under Bauer Media would be a great way of reaching all
popular music styles and possibly dominating a gap in the market which has yet to be covered in the UK.
With my magazine being Hip-Hop/R&B genre I see no reason as to why it would directly compete with
Bauer Media’s existing music magazines.