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Jeanine van der Vlist - Managing Director Alcatel-Lucent
  15 juni 2011 – Mobiel NL




Jeanine van der Vlist - Managing Director Alcatel-Lucent
                                                       1

15 juni 2011 – Mobiel NL     COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALWAYS ON, ALL THE TIME

FIXED BROADBAND       WIRELESS                                                      SMARTPHONES
  CONNECTIONS       BASE STATIONS                                                    AND TABLETS


                                                 4.2                M               289M users
                                                                                11B     apps downloaded


                    3.6 M
        521     M
                                                                               10 M users
340 M




 2007    2010       2007                             2010                        2007           2010


                                                 2

                       COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
AN HOUR IS A LONG TIME IN TELECOM

                                          5400 new fixed
                                            broadband
                                           connections
                                             installed

        27 terabytes of                                                             53,425 new
         traffic mobile                                                            smartphones
           consumed                                                                  activated




                                            Globally, IP
                                             traffic will
                                            increase by
                                           ~11 terabytes
                                              each and
                                             every hour

                                                                                  ~ 590 terabytes
         2,842,466
                                                                                  of new storage
        applications
                                                                                      capacity
        downloaded
                                                                                      shipped


                                                 81 base
                                                stations
                                                deployed




                                                    3

                          COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
2011 AND BEYOND - TRENDS
                                              By 2014, 50% of mobile data traffic will be video
                                              Between 2012 and 2013, mobile phones will overtake PCs


                                                 Wireless All Around                      World and Internet going mobile

                    43% of all customer issues: 2 or more support calls

                       Customer Experience
                       Transformation                      Ever demanding customers

                                               From 10.9B app downloads in 2009 to 24.9B in 2011

                                                  Application And
                                                  Content Value Chain                         Content is king

                    40% of businesses will buy ICT on the cloud in 2-5 years
                    Cloud will be a $148.8 market in 2014


                      Cloud                     Everything in the Cloud

                                              12 broadband expansion projects in Asia, several in Latin America, plus Europe and US


                                                 Critical National
                                                 Infrastructure                             Crucial to economic growth and security

                         M2M estimated at 62M machines/devices in 2010 grows to 2.1B in 2020

                            Internet Of Things                  Machine-to-machine opportunity



Source: Bell Labs, Juniper Research, Stratecast, Strategy Analytics, ITU, IDC


                                                                                               4

                                                                     COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
DEVICE AND OPPORTUNITY EXPLOSION
                       WNG analysis of device usage in operator network                                                            M2M Usage in 2020


                      100



                       80
 Percentage of Subs




                       60




                       40
                                                                               All Devices
                                                                               IPhone

                       20                                                      Blackberry
                                                                               Data card
                                                                               Nexus One
                        0
                        0.001   0.01    0.1       1      10     100     1000      10000      100000

                                                       Mbytes
                                                                                                           • M2M device connections will grow from 62 million in
                                                                                                             2010 to 2.1 billion devices (Analysys Mason)
                                                 10 BBs = 1 iPhone                                         • 30 times as many transactions between machines as
                                              10 iPhones = 1 Datacard                                        humans in 2020 (Forrester Research)
                                               ~2-3 iPhones = 1 iPad




                                       New devices driving exponential increase in consumption


                                                                                                     5

                                                                           COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
REALITY CHALLENGES THE VIDEO STAR(S)




                                          6

                COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
SPEED IDEAS

                                                                                                  EST MKT
CATEGORY                                 SPEED PLAYERS
                                                                                                 VALUE ($)

MP3                                                                             1976               306 B
                                 Apple
Internet search                                                                 1998               184 B

Storage and Compute                                                             1994                83 B

Social media                                                                    2004                50 B     $717 Billion
                                                                                                              = 90% of
E-commerce                                                                      1998                40 B
                                                                                                               NL GDP
Billing                                                                         1998                18 B

Video content                                                                   1997                12 B

Micro blogging                                                                  2007                8B

IP Telephony                                                                    2003                8B

Location-based services                                                         2009                1B

Professional social networking                                                  2003                3B




                                                                   7

                                         COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ACTIVITY AND REVENUE DICHOTOMY

             287 Megabytes                                                                        The wireless revenue challenge
            per user/per day           Global Traffic
                                        (Petabytes)                                             100%

                                   63,904                                                        80


                                                                                                 60
                           49,919                                                                                     Voice
                                                                                                 40

           20,396                   Revenue ($B)                                                 20

10,174                      1,677      1,777
                 1,585                                                                                                 Data
                                                                                                  0
  ’07             ’10        ’12          ’14                                                           Traffic      Revenue
 e.g. AT&T mobile data volumes up 8,000% over four years
                                                                                                         split         split




                                                                  8

                                        COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
THE PROBLEM: REVENUE VERSUS NETWORK COST

                                                                Service provider network model
                                            50                                                                     1800

                                            45                                                                     1600

                                            40
                                                                                                                   1400




                                                                                                                          Mb/data plan sub/month
                                            35
                                                                                                                   1200




                              $/sub/month
                                            30
                                                                                                                   1000
                                            25
                                                                                                                   800
                                            20
A wireless operator makes                                                                             + 52% CAGR   600
  93,750,000 times as                       15
much revenue per bit from                                                                                          400
                                            10
   SMS, than a wireline
                                                                                                    - 13% CAGR
    operator gets from                       5                                                                     200
 delivering a Netflix video
                                             0                                                                     0
                                                    2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

                                                  Source: Bell Labs Analysis



              The operator business model is increasingly unsustainable


                                                                      9

                                            COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
IS THE ANSWER GREATER BW EFFICIENCY?
                                                    Optical Transport                                                                                                                             WAN wireless technologies
                                  10
                                  9
Spectral efficiency (bits/s/Hz)




                                  8                                                                                                                                                                      Infeasible Region
                                               Shannon
                                  7                                                                                                                                                                                                   802.16
                                                bound                                                                                                                                             4
                                  6                                                                                           Copper Access                                                           Shannon-bound




                                                                                                                                                                  Peak Data Efficiency (bps/Hz)
                                  5                                                                 180
                                                              Distance = 500 kmShannon bound
                                  4
                                                                                                140                                                                                                                            HSDPA
                                  3                                        Downstream Rate (Mbps)
                                                                                                                                                                                                  2
                                  2
                                                                                                    100                              1 Crosstalker
                                  1
                                                                                                                                               5 Crosstalkers
                                  0                                                                                                                                                                                    EV-DO
                                       0   5   10     15      20      25                            30
                                                                                                    60          35           40
                                                           SNR (dB)                                                                                      24 Crosstalkers
                                                                                                                                                                                                             -5     +5     +15
                                                                                                    20
                                                                                                                                                                                                         Signal-to-Noise Ratio (dB)
                                                                                                             1000               2000                3000                                          4000
                                                                                                                                 Line Length (meters)



                                       Need more spectrum, more ‘channels’ and more application-intelligence


                                                                                                                                   10

                                                                                                          COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
WHAT’s NEXT?

  New Generation Wireless                                                                         New Generation Wireline
                                                                                                                                                         910 Mb/s
                                                                                          1000                                                         (4 pairs, 400m)

                                                                                           900      Phantom-on-Phantom

                                                                                                    Phantom Mode 3-4
                                                                                           800
                                                                                                    Line 4




                                                              Attainable bitrate (Mb/s)
                                                                                           700      Line 3
                                                                                                    Phantom Mode 1-2          390 Mb/s
                                                                                           600
                                                                                                                            (2 pairs, 400m)
                                                                                                    Line 2
                                                                                           500      Line 1
 Bell Labs new radio cube
                                                                                           400


             9x the capacity                                                               300

                                                                                           200
  Up to:          ¼ cost/bit
                                                                                           100

           50% TCO savings                                                                  0
                                                                                                 1 pair      2 pairs   Phantom   Vectoring   4 pairs     4 pairs + PM
                                                                                                                        Mode                             + Vectoring




                  Simpler, lighter... enabling cloud-like networks


                                                         11

                                COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
THE FUTURE: MAKING ANTENNAS INVISIBLE




 On a façade   On a pole                              On a lamppost           In a bus stop


                                               12

                      COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
PUTTING IT ALL TOGETHER:
A WIN-WIN-WIN PROPOSITION


                                                                   Application
                                                                   Enablement
   Revenue/sub.                                                    business
                                                                   models




   Network cost/sub.
                                                                   High-leverage
                                                                   network
                                                                   technologies

                                                                                    Customer
                                                                                   satisfaction




                                                13

                       COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
THANK YOU FOR YOUR ATTENTION




                                         14

                COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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Video Challenged the Network Star -(Mobile Trends 2011 & Beyond)

  • 1. Jeanine van der Vlist - Managing Director Alcatel-Lucent 15 juni 2011 – Mobiel NL Jeanine van der Vlist - Managing Director Alcatel-Lucent 1 15 juni 2011 – Mobiel NL COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 2. ALWAYS ON, ALL THE TIME FIXED BROADBAND WIRELESS SMARTPHONES CONNECTIONS BASE STATIONS AND TABLETS 4.2 M 289M users 11B apps downloaded 3.6 M 521 M 10 M users 340 M 2007 2010 2007 2010 2007 2010 2 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 3. AN HOUR IS A LONG TIME IN TELECOM 5400 new fixed broadband connections installed 27 terabytes of 53,425 new traffic mobile smartphones consumed activated Globally, IP traffic will increase by ~11 terabytes each and every hour ~ 590 terabytes 2,842,466 of new storage applications capacity downloaded shipped 81 base stations deployed 3 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 4. 2011 AND BEYOND - TRENDS By 2014, 50% of mobile data traffic will be video Between 2012 and 2013, mobile phones will overtake PCs Wireless All Around World and Internet going mobile 43% of all customer issues: 2 or more support calls Customer Experience Transformation Ever demanding customers From 10.9B app downloads in 2009 to 24.9B in 2011 Application And Content Value Chain Content is king 40% of businesses will buy ICT on the cloud in 2-5 years Cloud will be a $148.8 market in 2014 Cloud Everything in the Cloud 12 broadband expansion projects in Asia, several in Latin America, plus Europe and US Critical National Infrastructure Crucial to economic growth and security M2M estimated at 62M machines/devices in 2010 grows to 2.1B in 2020 Internet Of Things Machine-to-machine opportunity Source: Bell Labs, Juniper Research, Stratecast, Strategy Analytics, ITU, IDC 4 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 5. DEVICE AND OPPORTUNITY EXPLOSION WNG analysis of device usage in operator network M2M Usage in 2020 100 80 Percentage of Subs 60 40 All Devices IPhone 20 Blackberry Data card Nexus One 0 0.001 0.01 0.1 1 10 100 1000 10000 100000 Mbytes • M2M device connections will grow from 62 million in 2010 to 2.1 billion devices (Analysys Mason) 10 BBs = 1 iPhone • 30 times as many transactions between machines as 10 iPhones = 1 Datacard humans in 2020 (Forrester Research) ~2-3 iPhones = 1 iPad New devices driving exponential increase in consumption 5 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 6. REALITY CHALLENGES THE VIDEO STAR(S) 6 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 7. SPEED IDEAS EST MKT CATEGORY SPEED PLAYERS VALUE ($) MP3 1976 306 B Apple Internet search 1998 184 B Storage and Compute 1994 83 B Social media 2004 50 B $717 Billion = 90% of E-commerce 1998 40 B NL GDP Billing 1998 18 B Video content 1997 12 B Micro blogging 2007 8B IP Telephony 2003 8B Location-based services 2009 1B Professional social networking 2003 3B 7 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 8. ACTIVITY AND REVENUE DICHOTOMY 287 Megabytes The wireless revenue challenge per user/per day Global Traffic (Petabytes) 100% 63,904 80 60 49,919 Voice 40 20,396 Revenue ($B) 20 10,174 1,677 1,777 1,585 Data 0 ’07 ’10 ’12 ’14 Traffic Revenue e.g. AT&T mobile data volumes up 8,000% over four years split split 8 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 9. THE PROBLEM: REVENUE VERSUS NETWORK COST Service provider network model 50 1800 45 1600 40 1400 Mb/data plan sub/month 35 1200 $/sub/month 30 1000 25 800 20 A wireless operator makes + 52% CAGR 600 93,750,000 times as 15 much revenue per bit from 400 10 SMS, than a wireline - 13% CAGR operator gets from 5 200 delivering a Netflix video 0 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: Bell Labs Analysis The operator business model is increasingly unsustainable 9 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 10. IS THE ANSWER GREATER BW EFFICIENCY? Optical Transport WAN wireless technologies 10 9 Spectral efficiency (bits/s/Hz) 8 Infeasible Region Shannon 7 802.16 bound 4 6 Copper Access Shannon-bound Peak Data Efficiency (bps/Hz) 5 180 Distance = 500 kmShannon bound 4 140 HSDPA 3 Downstream Rate (Mbps) 2 2 100 1 Crosstalker 1 5 Crosstalkers 0 EV-DO 0 5 10 15 20 25 30 60 35 40 SNR (dB) 24 Crosstalkers -5 +5 +15 20 Signal-to-Noise Ratio (dB) 1000 2000 3000 4000 Line Length (meters) Need more spectrum, more ‘channels’ and more application-intelligence 10 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 11. WHAT’s NEXT? New Generation Wireless New Generation Wireline 910 Mb/s 1000 (4 pairs, 400m) 900 Phantom-on-Phantom Phantom Mode 3-4 800 Line 4 Attainable bitrate (Mb/s) 700 Line 3 Phantom Mode 1-2 390 Mb/s 600 (2 pairs, 400m) Line 2 500 Line 1 Bell Labs new radio cube 400 9x the capacity 300 200 Up to: ¼ cost/bit 100 50% TCO savings 0 1 pair 2 pairs Phantom Vectoring 4 pairs 4 pairs + PM Mode + Vectoring Simpler, lighter... enabling cloud-like networks 11 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 12. THE FUTURE: MAKING ANTENNAS INVISIBLE On a façade On a pole On a lamppost In a bus stop 12 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 13. PUTTING IT ALL TOGETHER: A WIN-WIN-WIN PROPOSITION Application Enablement Revenue/sub. business models Network cost/sub. High-leverage network technologies Customer satisfaction 13 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 14. THANK YOU FOR YOUR ATTENTION 14 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.