Juniper Networks' EVP, Manoj Leelanivas' presentation from 4G World.

1. TOP TEN IMPERATIVES FOR SERVICE
PROVIDERS
Manoj Leelanivas
Executive Vice President, Juniper Networks
1 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

2. OUTLINE
1 Market Trends Forcing Mobility Rethink
2 Ten Architectural Imperatives
3 Key Takeaways
4 Customer Testimonials
Q&A
2 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

3. CONVERGENCE OF MOBILITY, VIDEO AND CLOUD
CREATING MARKET DISRUPTION
Mobility Cloud Computing
Smartphone
181% Tablet
Growth 76% Annual Growth 62% Cloud Server
Revenue Increase
Gartner predicted that tablet sales According to Synergy 110M Smart According to IDC’s cloud computing
will grow 181% in 2011 to 54.8M, phones shipped in Q2-2011. survey, server revenue in the private
many of which are built to take cloud category will grow from $7.3
advantage of mobile 3G and billion in 2009 to $11.8 billion in 2014,
4G networks. or about 62 percent.
3 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

4. GIGABYTE LIFESTYLE: REAL-TIME & INTERACTIVE …
> 50% penetration of SmartPhones, Mobile compute devices
>50% of all mobile traffic is video
>50% of cell sites support 200+Mpbs
>50% revenue comes from non-traditional services
>50% subscribers use location based services and 3+ devices
>50% of the services are delivered via the cloud…
4 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

5. BOUNDARYLESS ENTERPRISE
SECURE MOBILITY DETERMINES COMPETITIVE ADVANTAGE
Employees Devices Security Data
Empowered
Mobile
Employee
Cloud
Ubiquitous
Content Internet Information
Services
Through Secure
Cloud
ERP
Connecting Machine-2-machine
Everything,
Not just
Everyone, to the
Corporate
Network
5 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

6. MASSIVE DATA GROWTH STRETCHING NETWORKS
AND STRAINING BUDGETS
It is more dynamic and unpredictable
1 Traffic is growing 2 than ever
PB/Month
180,000
Mobility
+27%
100,000
17x 2008-2020
Growth
CAGR
IP Apps
2008-2020
20,000
Cloud
1999 2002 2005 2008 2011 2014 2017 2021
Source: Juniper, Cisco, MINTS
The combination challenges service Because today’s fragmented network
3 provider economics 4 architecture doesn‘t scale
App Servers
Web App Servers
Svcs Application
Web Svcs Manager(s)
IP Network
Mobile Network
2G 4G Gateway
3G
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7. TOP TEN ARCHITECTURAL IMPERATIVES
7 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

8. 1
MONETIZATION IS AN ARCHITECTURAL IMPERATIVE
Two-Sided
Service Control Business Models
Tiered Subscriptions Targeted Advertising $
Guaranteed Delivery Guaranteed Service with
Location Based Services Revenue Share with Content
Turbo Performance Providers
The New
Mobile Network
Long-Tail Applications Internet of Things
Online RPG Secure Mobile Banking
Words with Friends Smart-Grid, M2M
Virtual Reality
Dog Collar
Glow Cap (medicine)
8 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

9. EMBRACE THE LONG TAIL:
INFINITE APPS, INFINITE POSSIBILITIES
At 50% penetration, aggregate $1 a month maps to…
Annual Revenue for 50M Subs
Annual Revenue for 10M Subs
MOBILE
SECURITY
SUITE
TURBO BIZ
PERFORMANCE
TARGETED
AD
DOG COLLAR,
GLOW CAP SECURE GUARANTEED
SMARTGRID
APPS MOBILE MULTIMEDIA
BANKING DELIVERY
9 $3 $2 $2 $3
Copyright © 2011 Juniper Networks, Inc. $1
www.juniper.net $1 $1

10. 2
THINK SUBSCRIPTIONS, NOT JUST SUBSCRIBERS
Fleet
Management Transportation &
& Logistics Shipping Companies
Automotive
Auto Care /
Telematics
Aftermarket
Smart Grid
The New Network Utility &
Automation Power
Remote Security Healthcare
Health Providers
Monitoring Activation Rates
Scalability
IPv6
Gateways, Proxy Services
Surveillance Security Services
Interoperability
10 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

11. 3
DELIVER DYNAMIC END-USER EXPERIENCES
HD Internet Multi-screen Video hosting Connected car
Viral TV Cloud STB TeleMedicine Family media
Broadcast
DIY director 4D TV gaming Crowdcast
11 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

12. CONTEXT-AWARE SERVICES…
BANKABLE OPERATOR ASSETS
Customer/Machine Intelligence
Network Intelligence
Service Personalization
Real-Time Data
Policy: Billing
Bandwidth Performance
Device Location
Type App
Content Latency
Roaming
Session Info,
Security Roaming
Cloud Time of Day
QoS
Services Service
Delivering an Integrated User Experience
12 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

13. 4
CENTRALIZE AND DISTRIBUTE. THE POWER OF 'AND'
Customers, Partners Data Centers
(billions) (hundreds)
Distribution to manage traffic explosion
Consolidation to reduce infrastructure costs and opex
13 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

14. BUILD YOUR BUSINESS ON MOBILE CLOUD 5
FOUNDATION
From To
On-Premise Software
Apps Performance
Flexible, virtualized model
Flexible, virtualized model
Services
Rigid, legacy model of I.T.
Dedicated Virtualized
Servers Scalability Workloads
Dedicated Shared
Storage Manageability Storage
Layers of
Complexity Economics
QFabric
Network
14 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

15. DESIGN MOBILE BACKHAUL BEYOND TRANSPORT
6
SMALL CELLS, “HETNETS” RESHAPING MPLS ARCHITECTURE
8 1
Small
Cell
RAN
7
Macro Cell Site
RAN 2
6
Optical 5 4 3
Site SLA Security
Monitoring Assurance
15 Source: Dell ‘Oro & Infonetics Copyright © 2011 Juniper Networks, Inc. www.juniper.net

16. 7
CELEBRATE WI-FI IN OVERALL CAPACITY PLANNING
Must Support a Wide Variety of
Wi-Fi Access Mechanisms
MUTUAL ACCESS NETWORK Home/Residence
AUTHENTICATION Owned Hotspots
SP Owned Hotspots
ACCESS CONTROL & Partner Hotspots
CONFIDENTIALITY (supporting a variety of
• Over-the-Air authentication mechanisms)
• To the Home Network
Partner SP Owned Hotspots
POLICY BASED Secure/Private User Plane
• Access Network Selection Air interface
• Application Routing Backhaul
Seamless User Experience
APPLICATION / SERVICE
CONTINUITY &
Network Selection & Access
INTER-RELATIONSHIP Access to Applications
Service Continuity
16 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

17. INNOVATE THROUGH FEDERATED SERVICES 8
AND OPEN APIs
Differentiation Rapid Customer Experience and
Emphasis Innovation Relationships Economics
Enable
Experience On
Demand Federate
Leverage the Monetize
Adopt a platform for Experiences
Edge Experiences
innovation to Support inter- and
Deliver scalability and Drive revenue where
accelerate intra-footprint
differentiation there is cost
future services for relationships
consumers and
enterprises
17 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

18. 9
DEVELOP VISION FOR POLICY-BASED OPTIMIZATION
Analytics PCRF
Analyze/
Extend 3GPP Recommend
SON from Network
the RAN into state data Policy-based
the Network response
Core
SGW / PGW / Optimization
Mobile Network Internet
RAN
Policy Enforcement
Class/Subscriber profile-specific optimization of user and signaling planes.
Integrate network, subscriber, class and application policies.
Response: Load/state-aware parameter adjustments, traffic shaping/routing, …
Additional standards/forum work ongoing (3GPP, ATIS, etc.).
18 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

19. IMPLEMENT SECURITY WITHOUT BOUNDARIES!
10
NO DEFINED PERIMETER
Incremental Revenue from
Enterprise Customers
ANTIVIRUS
… and avoids costs associated
with malware attacks
PERSONAL
FIREWALL
ANTI-SPAM
LOSS/THEFT
PROTECTION
DEVICE MON
and CONTROL
19 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

20. CONCLUSIONS
20 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

21. TOP TEN ARCHITECTURAL IMPERATIVES
1 Monetization is an Architectural Imperative
2 Think subscriptions not just subscribers. Internet of Things
3 Deliver dynamic end-user experiences
4 Centralize and distribute. The power of ‘AND’
5 Build your business on Mobile Cloud Foundation
6 Design mobile backhaul beyond transport by extending MPLS
7 Celebrate Wi-Fi in overall capacity planning
8 Innovate through federated services and Open APIs
9 Develop vision for policy-based automation
10 Implement security without boundaries
21 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

22. KEY TAKEAWAYS
Mobile networks are at massive inflection points; traditional
networks are inadequate
Business dynamics must be architected, can’t be just bolted on
Celebrate innovation from all corners of the world
Deliver compelling user experience to establish win/win
relationships with over-the-top providers
Shift orchestration towards cloud and “Internet” type profitable
services
Internalize and apply the ten key architectural principles to drive
next generation mobile networks
22 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

23. Thank You
Q&A
23 Copyright © 2011 Juniper Networks, Inc. www.juniper.net