Snapchat Explained: A Microlearning Event (September 2018)

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2. paigealfonzo@gmail.com
@paigealfonzo @bookmaven530
librarianenumerations.wordpress.com
Hello!
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Today’s Agenda
September 5, 2018

4. Communication via
photo and/or video
that allow individuals
to express themselves
in creative ways.
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What’s the Appeal?
48%
33%
15%
4%
18-24 yrs
25-29 yrs
30-49 yrs
50+ yrs
5
4.9
5.7
11.5
12.8
16.6
0 2 4 6 8 10 12 14 16 18
Twitter
Pinterest
Facebook
Instagram
Snapchat
US Teen Social Network Users, by Plagrom, 20186
millions

6. “I struggled with communication because
kids don’t read email and they’ve moved
away from Facebook and Twitter. That’s
why I decided to create a Snapchat
account.”
Snapchat
Directory
6
-Hannah Byrd Little (@libfeet), Middle School Library
Director at The Webb School of Bell Buckle
58%
34%
8%
Public
Academic
K-12

7. Why does your library need a
Snapchat account?
What’s the value will this
platform add to your outreach
efforts?
What are your goals?
(quarterly/yearly)
Map out and focus your content
plan
Do you want to add patrons
back as friends
1-way vs 2-way communication
PREPARE
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iOS
Android

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1) Filters: On
2) View My Story: Everyone
3) Contact Me: Everyone
4) Show me in Quick Add: On
Recommended Settings
• Settings
o Personal info
o Privacy settings
o Manage who can see/view your snaps
o Turn on/off certain features
Access to

11. Platform
Layout
11
Low-light
Camera flash
Camera viewSettings,
Contacts,
Snapcode
{
Shutter
Button
Memories
Discover
Video Resource:
https://www.youtube.com/watch?v=qH_25i-2510

12. -Henry David Thoreau
Adding
Friends

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1. By Username
2. With Quick ADD
3. Via Your Contacts
4. By Snapcode
4 Ways to Add Friends
Add Friends

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1. By Username
2. By Snapcode (Finally, a practical use
for QR Codes!)
3. Physically- print out your snapcode
Sharing Your Username
Video resource:
https://www.youtube.com/watch?v=EQRSJdCH_58
Get Friends to
Add You

15. Promotion
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• Snapcode & Username
• Places:
• Profile picture
• FB, Twitter, YouTube, etc
• Business cards1
• Email signatures1
• Circulation desk
• Around the library/school
• Front of the library1
• Assemblies
• Outreach visits
• Website/blog
• Newsletter2

16. Learn how to send and receive chats, photos, and videos in Snapchat

17. Chat
Video resource: https://www.youtube.com/watch?v=ytjXdYYYANU

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Video resources:
https://www.youtube.com/watch?v=oG78mWQnY1w
https://www.youtube.com/watch?v=PN76vow1TUc

19. From the home screen, tap the
shutter button at the bottom of the
screen to capture a photo and press
and hold to take a video.
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1
Flip the camera view by
selecting the camera icon in
the upper right corner.
2 Lenses & Filters
Lenses: Activate lenses by tapping on the screen. In selfie mode
you should see a web that maps your face and a toolbar w/ lens
options at the bottom of the screen. In forward facing mode you
can add augmented reality features.
1
2 Filters- After you take your picture swipe right to access geofilters
and other options and left to access “Instagram-style” filters.
Lens Explorer
Community lenses- Lenses designed by members of the
Snapchat community. They are free to make.
https://lensstudio.snapchat.com/
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3

20. T icon- add text to your snap.
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Pencil icon- The drawing
tool.
2
1
2
3
4
5
6
Stopwatch icon- set the
amount of seconds it takes for
your photo to disappear (1-10
seconds, or infinity but will be
deleted once your friend
closes the snaps)
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Sticker icon- add emoji,
Bitmoji, or your customized
stickers to your snap.
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Scissors icon- Photoshop-
style editing options
4
Paperclip icon- attach a URL
to your photo
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Swipe right to include geofilters
Swipe left to include background
filters (similar to Instagram)
Save to Memories
and/or your
camera roll
Send to a
friend,
Stories or
Our Story
Send to Stories
Delete

21. Tap your picture or tap the T icon on the right to add text.
You can drag the text box by tapping and holding.
Tap the T icon once to left align text, twice to center, and three
times to return to the default text bar.
Pinch to make the text smaller, bigger, or to rotate.
Use the color bar to change the text color.
The arrow in the upper left corner will allow you to exit the menu.
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1

22. Pinch in or out to change the brush size.
Heart- choose a heart and desired color
Press and drag the color bar toward the end of the screen to
expand your color selection.
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2
2

23. • Add stickers to your snap: emoji, bitmoji, icons (like
time, date and temp), and GIFs.
• Top search bar allows you to search stickers (ex:
spring)
• Bottom menu gives you different sticker options, you
can also access the stickers you cut out w/ the Scissors
feature.
• Resize sticker by placing two fingers and pinching it to
the size you want, rotate sticker with two fingers
• Add sticker to a moving object by recording a video
and adding it on the preview screen. Tap and hold the
emoji to drag it over the moving target, hold it over
the object for a moment, and the emoji should follow
the object.
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24. • Edit your photo.
• Arrow next to the scissors icon will undo
your last action
• Square with peeling corner- Use your
finger to cut parts of the picture and create
a sticker from it
• Star icon- Magic eraser
• Square with fuzzy center- pick a backdrop
• Tint brush- change an objects color
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4
4

25. Tap paperclip icon
Type in URL
Select “Attach to Snap”
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5
5
Call to
Action
Link

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6
Stopwatch icon
• Choose how long your photo/video is visible
• Videos can be played once or on a loop
• Can also select Bounce for a Boomerang/GIF
style video
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Actions at the bottom of the screen
• Turn sound on or off, save to memories (you can
also save to your camera roll)
• Half rectangle with the arrow- save
• Right arrow- send to a friend, My Story or Our
Story
Actions during the video
• Slide finger on the lock to take 6 sequential 10
second video snaps (i.e. 1 long 60 second video)

27. Sending to Your Story
Posting to Your Story
• Tap the arrow at the bottom of the snap
• Send to My Story
My Story- A collection of snaps that you publish for
your friends to view over a 24 hr period, you can
watch as many times as you want during that period
Our Story- A collection of snaps submitted by
different Snapchatters surrounding a similar topic
(provide different points of view). They are
automatically created and hand-curated by Team
Snapchat.
Custom Story- A story you create that is only
available to certain Snapchatters (added by either
geofence or username).

28. Views per snap
Who’s viewed/taken a
screenshot of your snap
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1. Press the icon below the shutter
button to access your saved memories
2. Search via the search bar at the top
3. Toggle between the tabs at the top
4. Camera Roll- toggle between All,
Screenshots, and Videos subtabs.
• You can select a photo and send as a
photo/video to your friends or upload to your
Story
Memories

30. NY Times
Sephora
• 10 Seconds At A Time, A Teacher
Tries Snapchat To Engage Students
• NASA
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Content Ideas
Bustle

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Resources
Snapchat YouTube Channel
AL Direct American Libraries Magazine
Nikki D Robertson
Book Riot
• 8+ great bookish Snapchat accounts to follow
Librarian Enumerations
Adweek
HubSpot Blog
Hootsuite
Digital Trends
Jeff Bullas
Brands
• @bookriot
• @sourpatchsnaps
• @popsugar
• @washingtonpost
• @tacobell
• @mashable
• @grubhub
• Buzzfeed- find via Discover
Snapchat
Mashable
TechCrunch
School Library Journal
Libraries
• @jpl_tab
• @NISDStevensLibrary
• @CMCLibrary
• @libraryul
• @librarycommerce
• @cheshirelibrary
• @aacpl
• @uwflibraries
Sticker Mule

32. What did you like about the webinar so far?
What is confusing about the webinar?
Was there anything you wanted covered that was not?
Try it Out!

33. Try it Out!
1) Add me as a friend on Snapchat: @bookmaven530
2) Post a photo or video with the following things:
• Who You Are
• Favorite thing about being a librarian
• Favorite LC or Dewey Decimal classification area

34. paigealfonzo@gmail.com
@paigealfonzo
@bookmaven530
librarianenumerations.wordpress.com
Thank you!
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35. 1. Download Bitmoji (iOS, Android) and set
up your avatar
2. Settings  Bitmoji

36. “I like to see how many views our first picture gets vs our last
picture; usually there’s a drop-off after the 2nd or 3rd which
indicates that we might be posting too much about one thing.”
–Alanna Graves1
Analytics
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Management
Platforms
Snaplytics
Delmondo
Mish Guru

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Tap their name to chat
Tap their avatar to view their story
Tap and hold to view a users profile
Snapchat Search
Practice!
• In the search bar type Smithsonian
• Now type Library of Congress

38. Your Turn!
• Click on avatar n upper left corner  tap snapcode  save snapcode to camera roll
• Navigate to the chat screen  tap on my profile  tap the insert picture icon  select snapcode  send