Using Snapchat to Reach Library Patrons: Part 2 (April 2018)

1. 1

2. 2
Agenda
4/19/2018

3. “I struggled with communication because
kids don’t read email anymore and
they’ve moved away from Facebook and
Twitter. That’s why I decided to create a
Snapchat account.”
Snapchat
Directory
3
-Hannah Byrd Little (@libfeet), Middle School Library
Director at The Webb School of Bell Buckle
58%
34%
8%
Public
Academic
K-12

4. The Viability of
Snapchat for Teen
Services
Nikki Palazzo, MLIS ‘17

8. @SkokieLibrar
y

9. -Created a style guide
-Curated a list of existing library accounts they could follow as examples
-Created “Why Snapchat” document and presented to department
Organized use of iPad
-Became clear it wasn’t sufficient
-Found room in budget for iPod just for YA
Briefed YA team on the project
-assigned daily posting to designated staff member who was there every day
Established account name
Posted flyer with Snapcode and username in teen areas of library

10. 109 followers 32 posts

11. got 85+ views
33 direct snaps were received, 50% of which were informational in nature
-”Can we have a free book?”
33 documented screenshots were taken, 79% of which were of informational posts.
0 inappropriate interactions

15. -bookmobile schedule
-how to find booklists on the website

18. -bucket drumming

21. @DUBeInvolved

22. -Granted permission to make campus’s first account
Assigned student employee as primary poster
-Has evolved into a role he truly owns

24. See: earlier slides
Host a Geofilter Competition to promote the platform, increase audience engagement, and
encourage cross-departmental collaboration. Bonus: it fits in with existing maker activities.

25. -Gain hands-off support from stakeholders
-Give full reign to whomever works closest with the teens
-Use a designated posting device, ideally an iPod Touch or similar
You must be OK with the fact that trackable data is limited to
-Followers
-Views per snap
-Screenshots
-Direct snap interactions
All data must be manually tracked in a spreadsheet.

26. Tips & Tricks for Promoting your Snapchat Account and Snaps

27. Promotion
27
• Snapcode & Username
• Places:
• Profile picture
• FB, Twitter, YouTube, etc
• Business cards1
• Email signatures1
• Circulation desk
• Around the library/school
• Front of the library1
• Assemblies
• Outreach visits
• Website/blog
• Newsletter2

28. 28

29. Content Tips
Be Intentional
• ≈1 min per story
• 1 filter & 1 lens per
story
• Create a trademark2
Cross-
promotion/posting
“Crossposts help
promote your Snapchat
account and notify
viewers when the video is
ready to view” –Alanna
Graves1
Quarterly Campaigns
Experiment with
different times
• 81% of college
students use
Snapchat during
the late afternoon4
• 70% of college
students use
Snapchat on Friday
and Saturday4
29
Still Image Guidelines
• Avoid backwards
text lettering
• Users can take
screenshots of
content
• 10 second expiration
Say it w/ and w/o
Sound3
• Get your message
across
textually/visually
and aurally
@

30. What to Avoid
30
Pitfalls to Avoid
• Content is hard to read
• Stories are too long1
• Stories are too short1
• You Post too often or all at once1
• No CTA or too many CTAs

31. NY Times
Sephora
• 10 Seconds At A Time, A Teacher
Tries Snapchat To Engage Students
• NASA
31
Content Ideas
Bustle

32. • Discover via a public story
• Custom Story w/ geofence- friends in your area
• Geofilter
• Snapmap
Using Location Features

33. • Custom- Add users by geofence or user name
• Our Story- Public story curated and maintained
by Snapchat
• Campus Stories- special type of Our Story
Custom Stories & Public Stories
33
A Day
in the
Life

34. • Use a database
• Answer questions/offer advice
• Fun facts- though leadership
Resources
• General Electric
• Taco Bell
How To, FAQs,
& Fun Facts

35. Recommendations:
• Include 1 still image on your Story
• CTA
• Keep track of your titles2
• Use stickers and lenses (such as face
swap/filter face)!3
• Take a picture of a book cover  save to your
camera roll
• Open Snapchat  Selfie Mode  open lenses 
select face swap
OR
• Open filters  hold a book w/ a face next to your
face
Book Talk

36. Tentpole Holidays- e.g. Black
History Month, National Limerick
Day, #MayThe4thBeWithYou, etc
-A list of “weird” holidays to
celebrate on social media
Evergreen events- recurring events,
e.g. graduation, national library
week, etc
Live events- what’s happening in the
library?
Events
“We use Snapchat to highlight storytimes and programming.
We've had feedback from patrons who brought their children in
after seeing our Snapchat story.”

37. • @Cisco- “Day in the Life of an
Account Manager”
Behind the Scenes

38. NPL- Geofilter Design
Contest
My Snapchat Contest
GrubHub- Food Doodle
Webmastergirl 38

39. • A takeover is when a brand lets a social media
influencer take over the brand’s account for a
day.1 Allows patrons to be the content
creators.
• An ambassador is someone who posts about
your brand on their own account
User Takeovers &
Ambassadorships
https://blog.hootsuite.com/host-
snapchat-takeover/

40. HubSpot
Blog
• @bookriot
• 8+ great bookish Snapchat
accounts to follow
• @sourpatchsnaps
• @amazon
• @popsugar
• @washingtonpost
• @tacobell
• @mashable
• @grubhub
• Buzzfeed- find via
Discover
Tips for Enhancing
Your Snaps
Recurring Hashtag
• #TeenTuesday-
Alanna Graves Humor
• Put a funny twist on
mundane activities
(DJ Khaled)
• Tell Jokes
Call to Action (CTA)
& Teasers
Engaging Images
40
Add Interesting
Doodles, Stickers
Lenses, etc
• @mplatco
• @cyreneq
• /r/snapsterpiece
Emoji!
Tell a Story
• Frontload
your content

41. “I like to see how many views our first picture gets vs our last
picture; usually there’s a drop-off after the 2nd or 3rd which
indicates that we might be posting too much about one thing.”
–Alanna Graves1
Analytics
41
Management
Platforms
Snaplytics
Delmondo
Mish Guru

42. 42
Memories,
Stories,
&
Discover

43. 43
1. Press the icon below the shutter
button to access your saved memories
2. Search via the search bar at the top
3. Toggle between the tabs at the top
4. Camera Roll- toggle between All,
Screenshots, and Videos subtabs.
• You can select a photo and send as a
photo/video to your friends or upload to your
Story
Memories

44. 44
• Open memories 
Swipe up from the
homescreen
• Edit, delete, save, or
export a snap tap
snap from memories
 press and hold the
image/video

45. Views per snap
Who’s viewed/taken a
screenshot of your snap
45

46. If you don’t see an option send me your Snapchat @handle and I’ll add you
Your
Turn!
1) Who You Are
2) Favorite thing about being a librarian
3) Favorite LC or Dewey Decimal classification area

47. paigealfonzo@gmail.com
@paigealfonzo
@bookmaven530
librarianenumerations.wordpress.com
Thank you!
47