12. The Steps.
1. Decide
your
targets
audiences
2. Define the
channels you
need per
target
audience
How to build an implementation plan.
3. Define the
key messages
for that
audience/per
channel if
needed
4. Cross check
the channels to
prioritize
messages &
check timeline
for
implementation
13. Prog
ram
Cluster
1&2
Strategy 1
& KPI
Strategy 2
& KPI
Strategy 3
& KPI
Cluster
1
All
clusters
Activitie
s
Resp
The Output
Implementation
plan
Activitie
s
Resp
Implementation
plan
Activitie
s
Resp
Implementation
plan
Exchange
Project(s)
Exchange
Project(s)
Exchange
Project(s)
15. With who do you need to implement this
strategy?
Connect this directly to the clusters from
the growth model
Think of MC, LC VPs (FOBO), members,
Boards, externals etc
Target Audience
17. What is the timeline of implementation for this
strategy? Which channels are available?
Connect the channels to the audiences
Understand what the channel can be used for
(which message)
Come up with new channels or adjust current
ones if needed!
Channels
19. Create key messages for every
audience!
Customize for different channels
if needed
Not every audience needs to get
the same message!!
Message
20. Yay! You know how you want to implement your
strategies!
Now you need to take a look at the channels… are
you overloading them?
You cannot send too many messages in one
channel!
Is the timeline supporting the strategy
implementation?
Channel Check
Flow:
Why is planning for implementation important?
Context; many strategies are already there, we need to keep it simple
We need to implement with our LCs to grow our programs.. 80% of our time.. So we better plan for it.
Differences per tier – make connection to the growth model
Ask them… why they think? What is their experience with implementation planning?
Explain that only since the last one or two years in AIESEC we have become aware of the importance of planning of implementation activties
Go into common mistakes first to illustrate how we are making these mistakes. The examples following should be familiar for them.
You can give examples from your own experience.
Session objectives
Explain four steps
Recap of the output, so they understand and when they do the exercise they can start working towards this.
Give more time to improve based on feedback, add KPIs and MoS.
Give more time to improve based on feedback, add KPIs and MoS.
Give more time to improve based on feedback, add KPIs and MoS.
Give more time to improve based on feedback, add KPIs and MoS.
Give more time to improve based on feedback, add KPIs and MoS.
Example of the AI Plan, what kind of projects we came up with.
We have the ‘clusters or tiers’ within the projects.
We have strategic acitvities & implementation activities..
